Marketer's space: Making of a successful webinar email campaign - Attachment component
In our previous post, we learned about the ICS component and its usefulness. Today we'll learn about the next tool Zoey uses—the Attachment component.
As expected, the first email campaign worked, and a lot of Zylker's contacts registered for the webinar. Most of them attended it too!
The Attachment component
This component lets you attach a file to your newsletter in the form of downloadable links. You can either upload the file from your computer or from the cloud. You can place the link on an image, a section of text, or a button. You can also set an expiration date and time for the attached file.
Zoey decides to impress the webinar registrants and attendees with her second email campaign. She wants to send them a downloadable guide on social media marketing, something that supports the content explored in the webinar. The Attachment component allows her to include the guide in the email campaign.
Zoey sends the campaign and begins to think about ways to further impress her audience and increase engagement from this webinar.
There's more to Zoey's story. Stay tuned!
Regards,
Prashanth
User Education | Zoho Campaigns
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Prashanth Swaminathan
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