Marketer's space: Making of a successful webinar email campaign - Poll component
In our previous post, we learned about how Zoey can use the Video component to share a recording of the webinar with anyone who might've missed it.
By now, most of the registrants have viewed the webinar. Zoey's about to send out the final email campaign to obtain feedback from the audience.
To solicit this information, she can use the Poll component to get feedback from the webinar registrants and attendees.
The Poll component
There are three options to create a poll and attach it to your email campaign.
Basic: Ask a question and provide options for the subscribers to answer
Rating: Let the subscribers respond in the form of rating
Reactions: Include reactions to discover what's on the mind of your subscribers
Zoey chooses to include the Reactions Poll in the campaign to make it interesting for the audience. She sends it off and waits for the responses to roll in.
By making good use of the template editor, Zoey has proven to be a shrewd and successful marketer. She's used it to:
Promote the webinar using the ICS component
Share the social media marketing guide with the Attachment component
Share the recorded version of the webinar for registrants using the Video component
Receive feedback about the webinar with the help of Poll component
Here we come to the end. Creating a successful email campaign is simple. In only a few steps, you can leverage Zoho Campaigns' robust and efficient template editor the same way Zoey did.
Happy Marketing!
Regards,
Prashanth
User Education | Zoho Campaigns
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Prashanth Swaminathan
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