Marketer's space: Making of a successful webinar email campaign - Video component
In our previous post, we learned about the Attachment component and how our friend Zoey can use it to supplement her webinar bonus materials.
While continuing to explore the template editor, Zoey stumbles upon the Video component and thinks about sending out a campaign for the webinar registrants.
The Video component
With this component, you can link to your favorite videos from YouTube, Vimeo and Wistia in your email campaigns. Upon clicking the play button, the recipients will be redirected to the site where you've hosted your video.
A recorded version of Zylker's webinar is hosted online. Zoey links the video to the third email campaign and sends it to the all those who missed out on the webinar. She expects this campaign to not just increase the engagement but also help promote Zylker's brand among its audience.
As we see, Zoey has made good use of components from the advanced section of the template editor. There's one more component that she'll use to complete the webinar email campaign, and we'll discuss it tomorrow.
Regards,
Prashanth
User Education | Zoho Campaigns
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Prashanth Swaminathan
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