Marketer's Space: Targeted messaging : Leveraging ZMA 2.0 for Effective Communication
Hello Marketers,
Welcome to another post in Marketers' Space! This week, we'll look at targeted messaging and explore the power of multichannel marketing.
Reaching your target audience with the right message at the right time in the right platform is crucial for success. This is where multichannel marketing shines. Let's see how it works with a compelling scenario.
Zylker Solutions, is a leading B2B provider of cutting-edge software and design solutions. They're experiencing phenomenal growth and are expanding their physical presence by opening new stores across the US. These stores will offer hands-on training, product demonstrations, and a collaborative workspace for designers. To maximize the impact of their store openings, Zylker Solutions needs a multichannel marketing strategy that seamlessly connects with their target audience.
1. Webpage Pop-ups:
Zylker Solutions leverages ZMA 2.0 to create strategically timed pop-ups that appear when customers visit their website. These pop-ups announce the exciting news of new store openings and feature a compelling call to action (CTA) like an invitation to register for the opening ceremony. This initial spark of interest is crucial for attracting potential customers.
2. Landing Page:
The CTA on the pop-up leads interested users to a captivating landing page designed using ZMA's pre-designed templates. This landing page gives more details of the store opening, highlights product demonstrations, and shows a sneak peek of the new space. ZMA's pre-designed templates with the drag-and-drop editor enables quick and easy landing page creation without breaking a sweat. The landing page includes a signup form, allowing Zylker Solutions to collect customer details for further nurturing.
3. Targeted Emails:
Once leads have signed up on the landing page, Zylker Solutions' marketer Shirley, nurtures the leads with personalized emails. Using ZMA's pre-designed email templates, she personalizes emails with stunning visuals and details. This allows for targeted emails packed with relevant information about the store openings, including location, opening hours, and exciting inaugural events. ZMA's pre-designed templates and user-friendly drag-and-drop feature make crafting visually appealing emails a breeze. These personalized emails build rapport and keep customers engaged.
4. SMS Campaigns:
For those who have actively engaged with the email campaign, Shirley sends timely reminders about the store opening directly to customers via SMS. SMS boasts high open rates, ensuring your message reaches a large audience in an instant. ZMA 2.0 has its own SMS gateway and also allows for seamless integration with SMS gateways, making the SMS campaign execution simple.
5. WhatsApp Engagement:
Finally, Zylker Solutions uses the WhatsApp integration feature provided by ZMA 2.0 to create personalized messages for customers, highlighting special early access opportunities to the new store, exclusive product demonstrations, and invitations to VIP events. This fosters a sense of exclusivity and further increases excitement.
ZMA 2.0 streamlines your marketing workflow by integrating all the channels discussed – webpages, landing pages, email, SMS, and WhatsApp. This eliminates the need to switch between various platforms, saving you time. It also allows you to automate sending targeted email sequences, timely SMS reminders, and even personalized WhatsApp messages – all triggered by specific customer interactions and running on autopilot with Journeys. This centralized approach ensures consistency across your campaigns and optimizes performance, making ZMA 2.0 a powerful tool for effective multichannel communication.
Stay tuned for future Marketer's Space posts where we'll explore ZMA's features and show you how they can streamline your workflows and unlock explosive growth for your business.
Regards,
Pearlin Nitika
User education | Zoho Marketing Automation
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