Marketer's Space: Template Editor - Dynamic Content

Marketer's Space: Template Editor - Dynamic Content

Dynamic content has become an inevitable part of email marketing. It's basically the process of displaying content to your leads that is relevant to them based upon them matching a particular criteria you have set previously. 

 

To put it in simpler terms, it is the right content for the right people at the right time. 

 

How to use the dynamic content


While creating an email campaign, you go on to select a pre-designed or basic template to add content, and then click Advanced --> Dynamic to create dynamic content.

 

Let's take a look at a user scenario that will help you understand the concept of dynamic content better. 

 

Michael runs a clothing store that sells outfits for all seasons. It would make no sense if Michael sends an email campaign about a summer clothing sale to leads living in a cold region like Alaska. Nor will it be relevant to send an email campaign about a sale in winter clothing to leads living in a hot place like Arizona. 

 

This is where Michael employs dynamic content. He drafts just one email campaign and sets the criteria so
leads living in Alaska receive the email about the winter sale and the leads living in Arizona receive the email about the summer sale. 

Click here to learn more about our advanced options in template editor.

 

We hope you found this post useful.  


Regards,

Chandan Singh
User Education | Zoho Campaigns



            • Sticky Posts

            • Promote Campaigns on your LinkedIn Company page

              Hello!   We are happy to announce that Zoho Campaigns has further improved its integration with LinkedIn to provide more services. This time, we've come up with a new feature where you can promote your email and social campaigns on your LinkedIn company page.   LinkedIn company page is a hub where followers are updated about the company, its products & services and of course new features & updates. It acts as a public portal for prospects, vendors and partners, etc. You can engage your followers
            • Sending Autoresponders to Existing Contacts

              Hello! In recent times, many of our users wanted to send Autoresponders to existing contacts. Since, these contacts existed already; they will never be receiving that message scheduled in the Autoresponders.  But, is there really a way to push these Autoresponder message(s) to such existing contacts? Well, Zoho Campaigns has again come up with a solution for such request laid by many of our users. We are happy to announce the new enhancement on Autoresponders through which you can send the Autoresponder
            • The much-awaited real-time sync between Zoho Campaigns and Zoho CRM is live.

              Hello all, You don't have to wait for 24 hours to pull data from CRM to Campaigns anymore. Instantly bring subscriber data from contacts, leads, and custom modules and get going with your nurturing process right away.  What has changed?  We have two types of syncs now: Immediate and periodic.  The UI: We have cut down on the number of steps for the sync from three to two.  When to use which sync: Immediate Sync: When you want the data to get reflected in Campaigns as and when it is added in CRM.
            • Marketer's Space: Template Editor - Dynamic Content

              Dynamic content has become an inevitable part of email marketing. It's basically the process of displaying content to your leads that is relevant to them based upon them matching a particular criteria you have set previously.    To put it in simpler terms, it is the right content for the right people at the right time.    How to use the dynamic content While creating an email campaign, you go on to select a pre-designed or basic template to add content, and then click Advanced --> Dynamic to create
            • Update to Imprint Information

              Recently, we added the option to include Imprint Information in your emails, as mentioned in one of our forum posts. With this update, we have made the feature more effective and easier to use. Our latest modification allows you to not only pick the organizational information you wish to include in your emails, but also choose the set of regulations that best applies to you. If the "German Telemedia Act" option is picked, all fields become mandatory, whereas picking the "Other Laws" option allows

            Zoho Pagesense Resources

              Zoho SalesIQ Resources



                    Zoho TeamInbox Resources

                      Zoho DataPrep Resources



                        Zoho CRM Plus Resources

                          Zoho Books Resources


                            Zoho Subscriptions Resources

                              Zoho Desk Resources

                                Zoho Projects Resources


                                  Zoho Sprints Resources


                                    Qntrl Resources


                                      Zoho Creator Resources


                                        Zoho WorkDrive Resources




                                            Zoho Campaigns Resources

                                              Zoho CRM Resources

                                                      Design. Discuss. Deliver.

                                                      Create visually engaging stories with Zoho Show.

                                                      Get Started Now


                                                        Zoho Show Resources