Hello,

If your answer is yes, we know exactly what you need. In this week of Marketer’s Space, we'll look at the different ways you can connect with your audience by sending a follow-up campaign.

Chain campaign   

A chain campaign allows you to send follow-up emails to anyone who's received an email from you before, regardless whether they've opened the previously sent email. In fact, Zoho Campaigns will specifically ask if you want to send your chain campaign to recipients who've opened previous emails or to those who haven't opened them. This allows you to tailor the content of your chain campaign based upon previous engagement or lack thereof. As chain campaigns are not restricted to just one follow-up campaign, you can create as many campaigns as you want to achieve your desired results.

Who can be the target?  

Recipients who've opened previous email campaigns

Stay in touch by leaving a "Thank you" email or sending a follow-up series to nurture their potential interest.

Recipients who haven’t opened previous email campaigns

Try getting the attention of those who missed out on your earlier email. One way to boost the email engagement is to send out the same email with modifications in the subject line or content to reach those unresponsive contacts.

Now, let’s look at a user scenario...

Zylkerbabies.com is an online shopping store for kids and baby products. As a token of recognition to its loyal patrons, they send out a coupon-based campaign with a 40% discount on their next purchase. While most of the patrons open the email and redeem the coupon, some miss out on the email. Zylkerbabies decides to send a follow-up email using a chain campaign to those who didn’t open the email to reach out to the unresponsive patrons.

Later, Zylkerbabies creates a consolidated report to understand the overall reach of the campaign that focused on their patrons.

Tomorrow, we'll learn about yet another way of sending follow-up campaigns to recipients.

Click here to learn more about follow-up campaigns.