In the past few years, social media has had a transformative impact on how we do business. This impact hasn't just been on the societal level, but also on communication and culture. This World Social Media Day, we take a step back to see how much this platform has revolutionized the way we connect and share information and take a look at the impact it's made on a particular individual: a social media manager. We'll see what tasks a social media manager takes care of, and how Zoho Social proves to make it easier!

A day in the life of a social media manager is filled with dynamic activities, whether it's writing a social media post, engaging with the audience, or planning the next schedule. With this ever-evolving industry, it's also crucial for a social media manager to evolve with it by understanding the changing trends and constantly researching about what works for which platform. This is a role that requires a lot of creativity, but also comes with some repetitive tasks on a daily basis.

Typically, the daily tasks for a social media manager look something like this:

That's quite a list, right? While these can vary specific to your brand and its goals, the key to getting everything done is to balance your creativity, strategy, and prioritize your tasks effectively. And of course, some coffee ☕️ works!

With Zoho Social as your social media management tool, you'll be able to get all these done well within your deadlines, leaving some more space for your creative juices to flow.

With Zia, there's no question of having a writer's block anymore. You just have to give Zia a prompt, and you'll immediately get different suggestions of the content you requested. You can also rephrase existing content with the help of Zia. For instance, you can ask Zia to write a caption for world social media day, choose if you want to add hashtags, emojis and images, and the number of variations you want to see. Then you're good to go!

Keep a track of everything that's happening around you, from your own activities to competitor and industry-specific posts. Social's homepage gives you an overview of how your social media pages are performing through the Brand Health Section. The Live Stream window shows all real-time notifications. The Monitor tab helps you stay updated on everything that matters for your brand. You can add listening columns and monitor hashtags, reviews, mentions, and so much more.

The Inbox tab is your go-to dashboard for viewing and responding to all types of interactions such as mentions, comments and replies, reviews and questions, and messages. You can customize your Inbox view, sort interactions based on priority and assign them to anyone in your team either manually or by setting up assignment rules. From the vast amount of engagement you receive for your posts, identify the leads that are worth nurturing and add them instantly to your CRM system.

Inbox view

The Social Calendar gives you an overview of everything you've published so far and your plan for what's ahead as well. Drag and drop posts easily from here to change the schedule. Publish posts across all your networks, or schedule them using any of the scheduling options like Custom queue or SmartQ. SmartQ suggests the best times to post based on your brand's previous engagement. With your publishing activities and calendar sorted, there's no worry of missing posting at the right time.

The Reports module and the post statistics in the Posts tab give you a detailed analysis of how your posts have been performing for different networks. You can view various metrics like top posts according to engagement, demographic factors, increase in number of followers, and so much more. You can also create your own custom dashboard to monitor specific metrics and can share these reports with anyone from your team.