Spam Traps

Spam Traps


We received this email from Zoho Marketing Automation
_______________________
We're writing to inform you that your campaigns are continuously hitting spam traps. This can severely hurt your domain's reputation, thus affecting your engagement metrics. In worst cases, your domain also stands a chance of being blacklisted. You still have time to fix things. We suggest you change your email marketing methods as soon as possible.
_______________________

  1. Is opt-in and opt-out synced between CRM and MA?
  2. How should we handle implied email permissions from our business partners?
  3. If an email address unsubscribes in MA, is it therefore unavailable in CRM in a simple "Send Email" interaction?
  4. In what ways does double opt-in guarantee that our email is not spam-trapped.
  5. If we do a one-time, double opt-in email address to our list, will that clean it?
  6. How do I ensure that the  newly recorded opt-in is correctly recorded in CRM ?
  7. Can we organically collect email addresses from a single data collection form on our website
  8. Does Zoho consider that an acceptable opt-in?
  9. How can I see which email addresses MA think are "inactive."
  10. What are best practices for running our entire existing database through a double opt-in procedure?
  11. How to then identify in MA, and sync with CRM, valid double-opted addresses so that we can rely on a single filtered view to push double-opted email addresses to MA?


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