Survey Results: 15 Most Recommended Sales Books of All Time

Survey Results: 15 Most Recommended Sales Books of All Time

At Scaling Sales community, we surveyed 234 salespeople about which sales books they most recommended. Here are the rankings:

 

RANK #1 SPIN Selling by Neil Rackham.

With an entertaining tone, Rackham explains why traditional sales models don't work. He explains the successful SPIN strategy and uses real-world examples and case studies. 

 

RANK #2 How to Win Friends and Influence People by Dale Carnegie

Carnegie highlights the use of other's ego against your charm, appreciation and personality.

 

RANK #3 Challenger Sale by Matthew Dixon and Brent Adamson

Based on survey, it says that every sales rep falls into one of five distinct profiles, of which 'the Challenger' always delivers high performance.

 

RANK #4 Predictable Revenue by Aaron Ross and Marylou Tyler

Learn the outbound sales process that helped add $100 million in recurring revenue to Salesforce, almost doubling their growth, with zero cold calls.

 

RANK #5 To Sell is Human by Daniel H. Pink

Book has a way to be a best salesperson, the six ways to pitch, the three rules for understanding others, the five frames that can make your message clearer, and more.

 

RANK #6 The Little Red Book of Selling by Jeffrey Gitomer

It's short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment.

 

RANK #7 Pitch Anything by Oren Klaff

Applying the findings in the field of neuroeconomics, while sharing stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. 

 

RANK #8 Go-Givers Sell More by Bob Burg, John David Mann

Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow by itself.

 

RANK #9 Influence: The Psychology of Persuasion by Robert B. Cialdini

The classic book on persuasion, explains the psychology of why people say ""yes""€”and how to apply these understandings. 

 

RANK #10 Ultimate Sales Machine by Chet Holmes

The Ultimate Sales Machine shows you how to tune up virtually every part of your business by spending just an hour per week on each impact area you want to improve

 

RANK #11 How I Raised Myself from Failure to Success in Selling by Frank Bettger

Bettger shares instructive anecdotes and guidelines on how to develop the style, spirit, and presence of a winning salesperson.

 

RANK #12 How to master the art of selling by Tom Hopkins

Tom educates on how to succeed in sales, including new information on using the latest research techniques and using e-mail and online resources.

 

RANK #13 Selling 101 by Zig Ziglar

Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often.

 

RANK #14 Mastery by Robert Greene

By analyzing the lives of masters such as Charles Darwin, Einstein, and Leonard da Vinci, Greene debunks many myths and distils the wisdom to reveal the secret to greatness.

 

RANK #15 Cold Calling Techniques by Stephan Schiffman

Cold Calling Techniques (That Really Work!), provides you with all of the right tools for turning prospects into meetings, and meetings into big sales. 

 

 

Tell us in the comment below if your favorite book is missing out, or you think you agree/don't agree with few of the rankings.






                            Zoho Desk Resources

                            • Desk Community Learning Series


                            • Digest


                            • Functions


                            • Meetups


                            • Kbase


                            • Resources


                            • Glossary


                            • Desk Marketplace


                            • MVP Corner


                            • Word of the Day



                                Zoho Marketing Automation
                                        • Sticky Posts

                                        • As Sales Person, Here are my New Year Resolutions. What are Yours?

                                          Being a salesperson, I keep learning from my mistakes and have noted a few changes that I need to make in my approach. I take these resolutions going into 2021, hoping to keep it going for as long as possible :) 1. I will not say "Yes, our product has
                                        • Once Upon a Sales Meeting!

                                          It was an awkward silence in the meeting room "Uproar." John Kowalski, the new sales manager, was not happy with the team's performance. After scribbling something in the notepad, he decided to break the silence, John: I cannot believe you guys have been working like this. No reports, delusional forecasting, random targets, and no eye on the ball. Kevin: We followed Richard's orders. John: Well, Richard is not here anymore, is he? John walked up to the whiteboard, and wrote in big bold letters: "TARGET


                                        Manage your brands on social media



                                              Zoho TeamInbox Resources

                                                Zoho DataPrep Resources



                                                  Zoho CRM Plus Resources

                                                    Zoho Books Resources


                                                      Zoho Subscriptions Resources

                                                        Zoho Projects Resources


                                                          Zoho Sprints Resources


                                                            Qntrl Resources


                                                              Zoho Creator Resources


                                                                Zoho WorkDrive Resources



                                                                  Zoho Campaigns Resources

                                                                    Zoho CRM Resources

                                                                    • CRM Community Learning Series

                                                                      CRM Community Learning Series


                                                                    • Tips

                                                                      Tips

                                                                    • Functions

                                                                      Functions

                                                                    • Meetups

                                                                      Meetups

                                                                    • Kbase

                                                                      Kbase

                                                                    • Resources

                                                                      Resources

                                                                    • Digest

                                                                      Digest

                                                                    • CRM Marketplace

                                                                      CRM Marketplace

                                                                    • MVP Corner

                                                                      MVP Corner

                                                                    





                                                                    




                                                                        Design. Discuss. Deliver.

                                                                        Create visually engaging stories with Zoho Show.

                                                                        Get Started Now