Survey to CRM Integration with Lead Scoring

Survey to CRM Integration with Lead Scoring

Hi everyone,
I'm not new to the database world, but am new to Zoho and sales.  My new company has asked me if it's possible in Zoho to send out customer satisfaction surveys that would integrate with Zoho CRM (which they're already using) to track lead scoring.  For example, if they select in a dropdown on the survey that they're not satisfied, that would integrate into a field in their CRM and impact their lead score based on a preset value.  If anyone can walk me through if this is possible and, if so, how, I'd really appreciate it.  Thanks!




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