Tip #1: La importancia de los CTAs para móvil en email marketing
Tips and Tricks #1 para Zoho Campaigns¡Hola a todos!
Hoy añadimos una nueva serie de Tips and Tricks a nuestra comunidad, Español Zoho Community. ¡Demos la bienvenida a los tips para Zoho Campaigns! En esta serie comentaremos mejores prácticas y otros consejos para tus campañas de e-mail marketing. Para el primer tip, vamos a hablar de los CTAs para campañas vistas en dispositivos móviles.
Tip #1: La importancia de los CTAs para móvil en email marketing.
Los profesionales del marketing de esta generación somos conscientes de que los dispositivos móviles tienen un gran impacto en los resultados de las campañas de correo electrónico. Con toda probabilidad, una parte importante de tu audiencia abre tus e-mails con sus teléfonos móviles, y no podemos ignorar esta tendencia.
Si bien utilizar plantillas de correo responsive te ayuda a mejorar la interacción con tu audiencia móvil, el CTA de tus correos electrónicos es el que determina las conversiones. Un CTA (call-to-action) en las campañas de email marketing es un botón, o texto con hipervínculo que dirige al lector a una página web, mediante un clic. Utilizar CTAs te permite dirigir a tu audiencia a las páginas web de tu elección, y llevar un control del nivel de interés de tu audiencia ante tu contenido. Así que todo lo relacionado con el CTA de tu campaña - diseño, posición, tamaño, etc. - no debe tomarse a la ligera.
Puedes modificar la apariencia y otras características de tus CTAs en el editor de campañas, añadiendo el elemento Botón y viendo las propiedades del botón (columnas de Texto y Diseño).
Comprueba que los CTAs que incluyas tengan el tamaño táctil correspondiente para tu audiencia - por ejemplo, pulsando con tu dedo índice o pulgar y viendo si el hipervínculo es fácilmente accesible. Nuestra sugerencia es que el botón tenga un alto igual o superior a 40 px.
¡Gracias por leernos! Si tienes alguna experiencia que quieras compartir sobre los CTAs en tus campañas de email marketing, no dudes en ponerla en comentarios.
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