Tip of the week 16 - Don't fret over "unsubscribes"
What does it feel like when someone unsubscribes from your mailing lists? I'm sure you'd feel bad, but let me tell you this—unsubscribes would benefit as much as the new subscriptions.
As an email marketer, if your concentration has just been on growing your mailing lists and sending more campaigns, it's time to rework your strategy, for both of these aren't going to guarantee a successful email marketing.
Just because your mailing lists contain more people, it doesn't mean everyone is interested in your brand, and in the same way, your emails don't benefit all the people who receive them. You may tend to question as to why these people then subscribed to your brand, in the first place. Well, there are many factors for people to digress from your engagement, some of the reasons being:
- Their areas of interests have changed.
- They don't look forward to what you offer.
- They feel you send too many emails.
- They weren't sure of what they subscribed for.
Whatever be the reason, it's important to value and not object your recipient's decision, when they decide to opt out. With every unsubscribe, you need to work more on your own strategy—study the kind of emails you're sending out, work on the email-sending frequency, see if you're clearly informing people about what they've subscribed for, and more.
On the other hand, unsubscribes aren't harmful, and much to your surprise, they do good to your email marketing business. Having said that, here's a tip that says how adding an 'unsubscribe' link in your emails is definitely going to boost your email marketing:
Cheers,
Aishwarya Ashok
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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