Tip of the week 25 - What templates to go with during the holiday season

Tip of the week 25 - What templates to go with during the holiday season



Holiday season is always a good time to do business. Deloitte, in its annual holiday economic forecast has predicted that the total retail sales this holiday season will increase 5 –5.6 percent, with online sales to rise 17–22 percent. 

This is great news. These statistics will only encourage us marketers to ideate better for creative email campaigns that will attract more traffic to the site. Designing the right email is important and email templates does make life simpler for us. Again, there are some pointers we must keep in mind while choosing one. 


First things first, keep it simple. Nobody enjoys jarring images or text-heavy emails. People are in a mood to celebrate and will not go through long emails. While choosing a template, make sure it is easy on the eyes and doesn't take much time of your subscriber. Zoho Campaigns has a list of holiday templates that you can choose from to suit your taste. 


Opt for designs that compliment your brand. While choosing a template, go with hues that work well with the sensibilities of your brand. Always go with the theme of the season. A bit of red will work well with the Christmas mail. 

It's also a perfect time to sell your product. Don't just inform your subscribers about the promotions but also focus on your products also. While you promote your Black Friday sale, show them what they can buy.





Regards,
Vipasha

    Zoho Marketing Automation
              • Sticky Posts

              • Tip of the week 03 - Sending emails in batches

                Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
              • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
              • Tip of the week 08 - Deliver rewarding emails to your subscribers

                If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
              • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

                Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
              • Tip of the week 21 - Let subscribers know about your company's terms.

                Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement

              Zoho Pagesense Resources

                Zoho SalesIQ Resources



                      Zoho TeamInbox Resources

                        Zoho DataPrep Resources



                          Zoho CRM Plus Resources

                            Zoho Books Resources


                              Zoho Subscriptions Resources

                                Zoho Desk Resources

                                  Zoho Projects Resources


                                    Zoho Sprints Resources


                                      Qntrl Resources


                                        Zoho Creator Resources


                                          Zoho WorkDrive Resources




                                              Zoho Campaigns Resources

                                                Zoho CRM Resources

                                                        Design. Discuss. Deliver.

                                                        Create visually engaging stories with Zoho Show.

                                                        Get Started Now