Tip of the week 26 - Ways to overcome the post-holiday slump

Tip of the week 26 - Ways to overcome the post-holiday slump



It's the time of the year when marketers don't mind swollen fingers because of carrying out many email campaigns. The holiday season is on and we believe you are tasting good success in terms of customer engagement. But wait! Don't take the back seat yet. Get your thinking caps on for the post-New Year sale. 

Marketers generally tend to breathe easy once the holiday sale ends. However, the post-holiday season is an excellent time to re-engage with the customers, as the number of emails received by them in a day is comparatively low. So, delight your latest subscribers with special offers just when they think the holiday hypes are over. Needless to say, set a short validity period to create a sense of urgency. 

Also, be sure to send out emails to those who have made a purchase under the holiday campaigns. This way, you are rekindling their interest to use your brand again and minimising the number of post-holiday unsubscribes. 

You can also start a win-back campaign targeting the dormant subscribers. Design an attractive recap of the offers they have missed all the way, and top it off with a personalised subject line. Over and above, if you feel your business can propel one to meet their New Year's resolution -- go ahead; strike a chord with meaningful design and content. 



Note: To yield satisfying results, your efforts should be in line with the best email marketing practices and laws of a country where your audience is in. 


Regards, 
Aravindhan S 




    Zoho Marketing Automation
              • Sticky Posts

              • Tip of the week 03 - Sending emails in batches

                Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
              • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
              • Tip of the week 08 - Deliver rewarding emails to your subscribers

                If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
              • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

                Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
              • Tip of the week 21 - Let subscribers know about your company's terms.

                Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement

              Zoho Pagesense Resources

                Zoho SalesIQ Resources



                      Zoho TeamInbox Resources

                        Zoho DataPrep Resources



                          Zoho CRM Plus Resources

                            Zoho Books Resources


                              Zoho Subscriptions Resources

                                Zoho Desk Resources

                                  Zoho Projects Resources


                                    Zoho Sprints Resources


                                      Qntrl Resources


                                        Zoho Creator Resources


                                          Zoho WorkDrive Resources




                                              Zoho Campaigns Resources

                                                Zoho CRM Resources

                                                        Design. Discuss. Deliver.

                                                        Create visually engaging stories with Zoho Show.

                                                        Get Started Now