Tip of the week 34 - 5 ways to maintain your email list
A proper email list often reflects the reach of an institution. This reach is coveted by all but achieved by some. We often forget about drawbacks and incline towards numbers. Success is often reflected by quality and not quantity. This simple message reverberates in maintaining a hygienic email list. Here are five tips which will help you maintain a proper email list.
Organic email lists
Non-stop competition can make us susceptible to shortcuts like buying and renting lists from third party entities. Do away with such practices and focus on building an email list by organic means. You can manually add contacts from seminars and events. Creating sign-up forms is always a proven method. You can also integrate your email marketing account with other platforms like shopify etc.
Segmentation
In email marketing, segmentation is an example of precision. It helps the marketer to classify contacts under respective groups. The most common criteria are location, demographics, hobby, tastes and preferences, etc. Always segment your contacts in order to provide appropriate content to them.
Making 'unsubscribes' easy
An email marketer should always aim for a more transparent system. Making the unsubscribe option prominent allows the un-interested receivers to stop receiving any more emails from you. Always abide by the CAN-SPAM rules and allow the contacts to unsubscribe without delay.
Scrubbing
Scrubbing refers to cleaning your contact list off inactive email-ids and duplicate email-ids. As an email marketer you should keep a regular track of your list and get rid of unnecessary contacts. Many email service providers like Zoho Campaigns automatically remove duplicate and inactive contacts from the list at a regular basis.
Re-engagement Campaigns
Very often in pursuit of cleansing, you might remove a few prospective contacts in that process. Always check the lists before taking the final decision. If you are using Zoho Campaigns then go through 'List based Reports' and 'Campaigns based Reports' to get a better perspective of your list.
Follow these practices to maintain your email list and have a better email marketing experience.
Cheers,
Susmit Sen
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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