Tip of the week 42- 5 Tips to expand your email list
Suppose your work is making too many phone calls to different people. What becomes the most essential component in your work then?
It's simple, your contact list.
What then is the most important component in the work of an email marketer?
You guessed it right, again the winner is, 'contact list.'
What misfortune can befall on an email marketer with a low or limited number of contact lists?
It will be like being a sailor and moving around an island repeatedly. It doesn't really expand the horizon of possibilities. And in the case of an email marketer it doesn't increase the chances of higher ROI.
It should be the second nature of an email marketer to try and expand the contact lists. To guide in such ventures, here are five tips to help you expand your email lists in ethical ways.
Sign-up forms and pop-up forms-
Sign-up forms and pop-up forms are the most well-known methods of email list expansion. As they can be accommodated in many places, they are frequently used. They can be put in the website, landing page, side section of a blog, etc. People interested in your product and brand will want to know more. For this, they will go through your contents. Ensure that they stumble upon these forms so that you can effortlessly get their details.
Events-
Events like trade shows, exhibitions and conferences are places which attract a torrent of footfalls. Try to make the most of this and add new people to your contact list. Things become easier if you organize or conduct an event by yourself, in such cases don't forget to collect the details of your attendees.
Appropriate content as boost-
As an email marketer see to it that the people engaging with your brand once should surely come back. Provide them with quality downloadable content for free. This way they can not only be well acquainted with your brand but also discover relevant contents. Thus a bond will be created in which you will be able to ask your contacts for their details.
Use of social network-
To grow as a brand and become visible, it is important for you as an email marketer to step up the game in online social platforms. Putting sign-up forms in your brand's page is quite common. Advertising in LinkedIn and Facebook are becoming more relevant day by day. These platforms are hubs where people gather and try to garner interests among unknown people. Suggestions and references work best in these arenas. So try to tap the potential of being visible online.
Word of mouth-
Most of the businesses that flourished during the medieval age thanked the talents of town criers. It does seem old school in the present context but a human talking about your brand to another human does work best. For instance, customer testimonials. Make sure that you build a strong client relationship with your existing client list. Request them to share with you videos or write-ups discussing about your brand and float it across all channels possible. This is a great way of convincing new people to join your wagon.
Do let us know in the box below if these tips helped you in your email marketing endeavour.
Regards,
Susmit Sen
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
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Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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