Tip of the week 44 — Qualifying the best leads for sales
What is your goal behind generating those 1000s of contacts everyday? Just to build your contact database and engage with it? Err.. No, there is a lot beyond this.
As marketers, qualifying the best contacts for sales is as important as generating and nurturing them. How do you do this? The best way is to assign scores to your contacts based on how they interact with your business. From subscribing to your newsletters to opening/clicking links in your emails, every action of your contacts counts. Value them for carrying out those actions with your brand by giving them different scores.
Now, put them into different categories based on their scores. Contacts who have met the score you've defined for their sales-readiness are qualified to be pushed to sales and those who have an average or a lesser score will progress through your nurture campaigns and become sales-ready eventually.
Keep up the work with your nurture program if you see a good number of contacts meeting your sales-readiness score. Otherwise, refine your marketing strategy every now and then and you will gradually get more contacts to enter the sales department.
Ready to set up contact scoring for your business? Check out how Zoho Campaigns can help you do it.
Read on our tip for this week and learn how you can use contact scoring to help your sales team drive better business revenue :)
Cheers,
Swathika Mahalakshmi
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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