Tip of the week 50- How to craft an effective subject line? (Part-Two)
Hey again!
We hope the previous tips to craft effective subject lines helped you.
Email marketers would very well know that impactful words when woven together form an effective subject line.
So, let's learn how to choose and use them wisely.
1. Use the glittery word of the season
Every season brings in festive vibes along with it and everybody loves to get ready for the festivities.
While the readers are busy lighting up their home, a wise email marketer will take up this opportunity to light up the readers' inboxes with amazing email content and eye catching subject lines that are sure to get more engagement.
This holiday season, use words like, unwrap gifts, tree-mendous sale , magical offers , festive treats that offer value to your customers.
Example
Sender - The Tastemakers
Subject - Make the most of Festive Treats!
2. Say no to spam words
The biggest nightmare for email marketer is their email getting trapped in the spam folder.
This happens because very often in the quest for creating urgency, email marketers include words such as discount, free, best price , $$$, in the subject line , which will make the receivers email service provider to suspect your email and push it to the spam folder.
So, in Zoho Campaigns, before you send your email to your target audience,we carry out a review process to check if your email meets the industry standards to prevent it from getting trapped in spam folders.
Yet, it is always better to be responsible and avoid such spam words from your end to be precautionary and adapt good email marketing practices.
Example
✗
Sender - The Fab Ltd
Subject - Unlimited offers available on new arrivals
✓
Sender - The Fab Ltd
Subject - Great offers available on new arrivals
3. Avoid filler words
Every word matters when you create subject lines which are short but at the same time create great impact.
So, it is always advisable to eliminate filler words to quickly grab the attention of the readers.Filler words are the one that take up huge space and yet they add no extra value to the sentence like- Hey, okay , thank you, long time no see.
So, weed out filler words and spin up crisp subject line to win the email game.
Example
✗
Sender - The Food Zone
Subject - Long time no see, check out offers here
✓
Sender - The Food Zone
Subject - Check out offers here
4. Choose the first word wisely
Every subject line will have that one key word that holds the entire essence of your email campaign.
Identify, analyse and pick it up to make better use of this game changing key word by placing it as the first word of your subject line.
This will make it easier for the readers to understand the objective of your email in clean, crisp and quick manner.
Example
✗
Sender - The Men's wear
Subject - Festival seasons are finally here, so get 25% off on all base layers.
✓
Sender - The Men's wear
Subject - Get 25% off on all base layers for this festive season.
5. Say NO to CAPS
Don't go to the extent of pushing CAPS in your subject line just to catch the attention of your readers.This will present your email as too pushy and shouty, which will later on end up in spam folders.
That's not the kind of ending you wish for your email, right?
So, it's better to avoid CAPS at any cost, but if you still want to use CAPS to stand out, one can try to CAPS the keywords alone to make it look subtle and eye-catching at the same time.
Example
✗
Sender - The New Trends
Subject - GRAB THIS OFFER NOW
✓
Sender - The New Trends
Subject - Grab this offer NOW
It takes a minute to know new tricks but it takes consistent practice to obtain results. So do try out these tips consistently and come back to share your experience with us.
Happy subject line creation!
Cheers,
Vinaya.M
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Topic Participants
Vinaya M
Matthew B. Coleman
Harmony Gray
Sticky Posts
Marketer's Space: Proven tips to improve open rates – Part II
Hello Marketers! Welcome back to another post in Marketer's Space! We're continuing from where we left off a fortnight ago. We ended the previous post discussing the subject line, and we'll continue from there. Let's dive right in. Pre-header Pre-headerTip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
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