Tip of the week 56 - Tried-and-true tips for remote working in email marketing
In these days, we're all thinking about how to stay productive and creative during this new lifestyle that COVID -19 alarmed us. And, since we are a cloud-based marketing software, we've a few tips and tricks that will help you to live up to your expectations during these remote working days. Here are a few methods that email marketers can try to adopt a smooth and flexible style of email marketing.
Make sure that your email marketing software has got the following capabilities to solve the core issues faced by marketers who work-from-home:
1. Storage - Even when you are staying in a place which doesn't have adequate internet facilities, this storage space in your email marketing software can provide the already used images, email templates, attachments, etc., for future use. This helps you not to get worried about sending a plain text email during your remote working hours.
In Zoho Campaigns, you can save your email templates, images, email workflows, and many more under the library module.
2. Data protection - Sharing data between team members is important but you have to verify that sensitive data is not being manipulated by sharing it across. Well, to avoid this risk of data access, it is better to confirm that your software is giving you a setting that will help you to share data based on customization.
In Zoho Campaigns, you can use roles and privileges to take care of data access while having multiple users in your organization.
3. Reminders to notify - If you've got too many users in your email marketing software account, it's good to let them also know about your email campaign plans. If you've got a calendar in your software, you save your time without manually letting them know regarding your emails.
In Zoho Campaigns, you have a campaign calendar that lets you set reminders for specific dates, and create draft email campaigns for upcoming holidays or events.
4. Data sharing settings - If you want to share important details about a specific list or a campaign report to your teammates, you shouldn't go in search of any other third party applications. You require an email marketing software that helps you share important information which is password protected too.
In Zoho Campaigns, you can share reports to anyone, anywhere. Also, list sharing is available. However, they're both password protected and access code must be shared.
5. Send emails on the go - Why send emails on your computer or laptop applications if it's come handy to you? Now, check out if your email marketing software provides a mobile application through which you can send out your ready-to-go email campaigns and help you manage your account.
Zoho Campaigns is available as a mobile application to use your account in multiple mobile devices and work offline.
Read more about remote working and email marketing with Zoho Campaigns here.
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Annet Mathews
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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