Tip of the week 59: 5 tips for email communication during a crisis

Tip of the week 59: 5 tips for email communication during a crisis



Kudos to your adaptability and resilience, you are well into the quarantine mode and are doing good by staying indoors. Now, as an email marketer it's time for you to craft content that engages your customers while they are indoor too. Even though various parts of the world stands still today because of lock down, work still continues.
 

You must be sending newsletters to your customers during this period, why not change the contents of it for a few days? 

 

Follow these tips and craft newsletters or emails that resonate with your brand, customers and the concurrent time.

 

 

Employee generated content-

 

Work from home is now the prevalent mode making you and your colleagues follow the same. As an email marketer, try to include such employee generated content in your newsletters and garner a more effective bond with the customers. Send emails with videos or articles sharing your 'Work from home' experience. Such content will resonate well with the recipients and they too will relate to content.  

 

Maintain humility- 

 

Times like these see dip in the productivity across different fields. Your customers too might feel the brunt. Maintain a tone of humility in your content, don't boast about the product or your work. Try to ensure your support for your customers in such a crisis.

 

User focussed content-

 

Try to visualize the scenarios your customers can have with your product or brand. Try to analyse the problems based on prior interactions and complaints and create content. Provide them with scenario based solutions much before they find themselves with doubts. 

 

Leave a space for your subscribers-

 

It's only natural that different brands will capitalize this phase and send emails to their clients. Many will focus on saying more and trying to provide resolutions, only few will lend a shoulder or ears. Be the faithful listener and ask your customers to write back citing their experiences with your product or work from home.

 

Choose your words and elements carefully-

 

During times like these many brands try to churn out email promotions with images and words. You as an email marketer can do your part by judiciously choosing words and elements in your content. Try to refrain from using words that directly hint at closeness or social gathering. Don't use images of crowds and meetings. 

 



Follow these tips and let us know if it helped you in your email marketing.


Regards,

Susmit Sen


    Zoho Marketing Automation
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