Tip of the week 89 - Stride into the new year with our new Workflow updates

Tip of the week 89 - Stride into the new year with our new Workflow updates

You are close to the end of this year and are hoping to carry forward your email marketing enthusiasm to 2022. Our new updates in workflows will help you realize that feat by letting you automate your email campaigns with more focus on the contacts' tastes and preferences.

Relevant contacts in workflows

While adding contacts to your workflows, you can now specify the criteria for the entrants clearly. As per your choice, you can now include the new contacts, old contacts or both from a list or a segment while triggering a new workflow. Engage only with the appropriate contacts for increased interactivity.

For instance, you want to begin a welcome series workflow for a set of contacts whom you have newly added to an existing list. These contacts are a part of your New Year Welcome program and so you select that particular list and choose only the newly added contacts to enter the workflow. Thus, you included only the relevant contacts in your welcome series.

Timely engagement with Date-field trigger

Our new update will now help you send out emails at the most opportune time. Be it a birthday specific loyalty email to seasoned customers or a series associated with an upcoming festival like Christmas, Pongal, etc, your workflows can now be employed to reach out not only to the appropriate people but also when it's most important.

For instance, you want to start a festive season workflow specific to Christmas and so you employ the date-field trigger. You plan out the entire journey based on campaigns to be sent out in three stages. Campaigns before Christmas talking about the festival and upcoming offers, campaigns during Christmas and the ongoing events and discounts and post Christmas campaigns to the contacts thanking them for their support. The date-field trigger helps you achieve this feat.

Let your contacts decide with Subscription Management

We know that customer-centric email marketing depends wholly on relevance. It's about how appropriate the content is based on the subscription preferences of your contacts. Now you can manage your contacts' subscription within a workflow. You will thus let your contacts decide if they want to receive a specific content or not, or if they want to be considered as marketing contacts or not.

For instance, you begin a nurture series workflow informing your contacts about the latest product that your brand is launching. In the initial stages, you implement the Subscription Management to check how many of the existing contacts are still interested in receiving product updates and how many aren't. Thus, based on their behavior, you help them unsubscribe from the particular topic in order to evade confusion.

We have a whole lot of other updates in our workflows, so why wait? Give this a read to understand these updates better and implement them in your email marketing hereafter.

Happy email marketing!


    Zoho Marketing Automation
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