Zoho Apptics - Zoho CRM integration | Unify product insights with customer context
For businesses today, applications and digital interfaces are the main touch points in the customer journey.
While Zoho CRM data already tells who your customers are and what they buy, Zoho Apptics tells you how they interact and engage with your product.
Why leave out this goldmine of behavioral data when mapping your customer journey?
Integrating product data with your customer database means connecting the dots between the customer interactions with your app and their overall relationship with your business. It provides a complete, 360-degree view of your customer journey across various platforms and channels, adding more context to your app and customers in one place.
Enhanced Zoho Apptics integration with Zoho CRM
To help you leverage in-app data better, we have upgraded the Zoho Apptics integration with Zoho CRM. We have expanded from 14 event data points to a richer dataset that includes sessions, crashes, feedback, in-app ratings, updates, and device-level metadata.
By pushing Apptics' data to Zoho CRM, your team can gain even greater value by leveraging these powerful CRM capabilities:
- Journey orchestration - Get a complete view of customer journeys across platforms with up-to-date product insights from Apptics, enabling seamless and relevant experiences at every touchpoint.
- Customer segmentation - Group users based on behavioral and engagement data from Apptics to personalize marketing outreach and support initiatives effectively.
- Omnichannel CRM - Equip support agents with context-rich product usage data and empower them to engage with customers across multiple channels for faster resolution.
- Lead nurturing - Identify upsell opportunities or early churn signals, and nurture leads with personalized, behavior-driven follow-ups.
- Marketing automation - Trigger automated, targeted campaigns based on user actions and lifecycle events using Apptics data.
Product data points in CRM
To start analyzing in-app data from Apptics in your customer database, you need to configure the integration in the Apptics console. During the setup, you can choose which data points from Apptics should be pushed and also decide the retention periods for the pushed Apptics data in your CRM.
Apptics data | Module in CRM | Information |
User details | Leads and Contacts modules | User's email address and other important fields (eg: first name, phone number, company name, etc.) along with selected user properties and our meta data like app version or OS version |
Devices | Custom module | Device-level meta data |
Events | Custom module | Tracked user actions along with relevant properties |
Sessions | Custom module | Time spent by a user within the app |
Crashes | Custom module | Issues and errors that app users face |
In-app ratings (impressions) | Custom module | The stats for the ratings prompts shown to the app users |
In-app updates (impressions) | Custom module | The stats for in-app update pop-ups shown to the app users |
Once the integration is complete, user details like email address, name, company name, and the like will be pushed to the Leads module in CRM. The email address captured in Apptics becomes a linking key in Zoho CRM, connecting product usage data to all relevant CRM records. Other data points related to devices, events, screens, and others will be available as individual custom modules within Zoho CRM. You can refer to our Zoho CRM integration guide for step-by-step guidance.
Note: Since user details like email address or user ID are required for CRM integration, you can only push data points of users who have consented to share their data with their identity.
Real-world example: Turning data into action
Let’s say a new user signs up for your app. In Zoho Apptics, you notice they explored a new feature but encountered an issue while using it, and later raised it as a support ticket.
With the Zoho CRM integration enabled, this information appears right inside your CRM, linked to their contact record. This means:
- Support can instantly view crash logs, recent in-app activity, and past interactions, making it faster to resolve the issue.
- Sales can follow up with a tailored offer or recommendation based on what they tried in the app.
- Marketing can trigger an automated email sequence to re-engage them or guide them toward full feature adoption.
- Product and customer success can spot the friction point early and work on a fix, improving the experience for all users.
From the delightful moments to critical issues and understanding crucial pain points, integrating Zoho Apptics with Zoho CRM helps you transform product-specific data points into actionable, easy-to-understand insights for your entire team.
Try the Zoho Apptics with Zoho CRM integration today! If you have any doubts or questions, feel free to contact us at support@zohoapptics.com.
Cheers,
Team Apptics
Access your files securely from anywhere
New to Zoho Recruit?
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Supraja Gayathri S
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
Revenue Management: #3 Revenue Recognition Simplified
In continuation of the previous post on how to compute revenue recognition, let's explore a solution that helps businesses handle real-world complexities. While the Accounting Standards provide a clear framework for recognizing revenue, the real challengeTip #40- Strengthen Remote Support with IP-based Restrictions in Zoho Assist– ‘Insider Insights’
Protecting sensitive data and preventing unauthorized access is a top priority for any organization. With IP-based restrictions in Zoho Assist, you can ensure that only users from trusted networks can initiate remote support sessions. Say your IT teamPush Invoices to Xero Manually
Hi guys, I'm wondering if anyone has wanted to do this and has a workaround or knows of an app that may be able to help with this. I sell B2B and B2C. The customers can purchase on our website or through marketplace, all of which send sales to zoho. TheOpenAI error code: 1010 in a Zobot
Please see short linked screen recording. Insights welcome. Please and thank you! https://workdrive.zohoexternal.com/external/f3247ba9c872639157b707700c0300c433c7664aea924a034f4da3c3ad2e355fAbility to Create Sub-Modules in Zoho CRM
We believe there needs to be a better, more native way to manage related records in Zoho CRM without creating clutter. Ideally, Zoho would support "sub-modules" that we can create and associate under a parent module. Our use case: We have a custom moduleInstalling EMAIL Setup in New Domain
Respected Support team, I'm facing an issue with cloudflare in Pakistan, I want to setup Zoho Mail Setup but I Don't know how to enable Zoho mail setup without cloudflare. My Website https://stumbleguymod.com/ is using CF, and I want a different ZohoDoes Zoho Sheet Supports https://n8n.io ?
Does Zoho Sheet Supports https://n8n.io ? If not, can we take this as an idea and deploy in future please? ThanksSignature change
I cannot see how to change signature or out of office details easily now in the new format.Inventory API - Retrieve all uploaded product / item images
I know that I can get the primary image for each product / item or composite item, by using the /image endpoint. https://inventory.zoho.com/api/v1/compositeitems/<item-id>/image?authtoken=<TOKEN> This will return only one photo, even if the item has multiple images uploaded. Is there a way to retrieve all images stored for an item via the Zoho Inventory API?Ebay Integration malfunction
My eBay integration in Inventory has always worked well. It suddenly malfunctioned. It is creating its own parts in Inventory that are unavailable instead of selling the parts I've always sold. Tech help was unable to resolve this. The latest sale attemptIntroducing Bin Locations In Zoho Inventory
Hello users, We are excited to let you know that your wait for the Bin Locations feature has now come to an end! Yes, you heard us right! We are here to introduce the much-awaited Bin Locations now in Zoho Inventory. But before we dive into the featurehow to get all the records in the custom View more than 200 records , Without using the page Concept
how to get all the records in the custom View more than 200 records , Without giveing page as default in the Loop Concept Pls help how We can Achive this void schedule.Lead_Attempt_To_contact_schedule_10_30() { pages = {1,2}; for each pg in pages { query_mapThe way that Users can view the ticket
I have created users. What I would like to achieve is the following: All users under the same company account should be able to view each other’s tickets.Zoho UAE SMS/WHATSAPP
Hello everyone, so I have a question as regards DC and their impact on automation, integration and app usage. For example I am working with a UAE clientniw but each time I tried to connect their WhatsApp and sms then automate their process I tend to receiveLooking to Flag or Tag contacts/ accounts on Zoho Desk?
I am looking for a way to flag certain accounts and make it obvious on the views pages. So for example if a has a certain package or needs extra attention it is clear before even clicking on the ticket. This could be via adding a tag or flag onto an account,setting date-time field from string
hello everyone, i hope someone could help me. i have a date-time field in a form that i want to fill in from two separate fields of date, and time. i need to combine the two fields to a one date-time field but can make it work. i tried to convert theCalendars and CRM Contacts
I'm finding having multiple calendars in Zoho One so confusing. I have a few questions so I can get this straight. We have a meeting room that we have set up as a resource in Calendar. Can this be set up in Bookings and the CRM Calendar? Using Zoho Calendar,Announcing new features in Trident for Mac (v1.23.0)
Hello everyone! Trident for macOS (v.1.23.0) is here with interesting features and thoughtful enhancements to elevate your workplace communication and productivity. Here's a quick look at what's new. Record your meetings. You can now record audio andApplying a record template
Hi all, I can't figure this out. I hope you can help. The scenario: We have learners who have to complete a 'digital' journal with tasks in order to qualify. Those tasks, once completed, need a final signature from their 'Mentor', which will trigger theirQuickbooks invoice with Zoho Creator
Is it possible to push data from Zoho Creator directly to an invoice on QuickBooks? If so, where can I find information on how to do this?Help: Capture full page URL in hidden field when same Zoho Form is embedded on multiple pages (iframe)
Hi all, Goal Use one Zoho Form across multiple pages and record the exact page URL (incl. subdomain + path + hash) where the user submitted it. Example pages: https://www.example.com/cargo/ https://www.example.com/cargo/containers/#contact https://cargo.example.com/auto/Automatically Populate fields - HELP!
There have been many discussions on this but I still can't seem to get it to work for me. I am trying to create a lookup field and have other fields automatically populate. Based on the instructions in the Help Center, I should be using the "on user input". It's just not working, here is the layout... Both forms are in the same application. Current form is called Add Note, form to fetch records from is called Add Client. Lookup field is called Select_Client_ID related field in fetch form is calledPush notifications to portal users
Hi all, it is possible to send push notifications to portal users?Rename the attachment from record template pdf in the sendmail deluge script
Hello Zoho, I urgently need a feature to rename record templates that I send via the sendmail feature. The program I created sends emails to clients with an invoices that have been created in the invoice database. If the user selects 3 invoice numbers,Alt Text On Multiple Images
I'm using Zoho Social to post to a charity website. Often the posts have multiple images, but it seems there is only one field for Alt Text. Does that mean I can only include it for the first image? Or is there a way to add alt text for all the imag[SOLVED] Getting 401 when trying to download ticket attachment via API
I'm able to use the API just fine to access ticket content. But I cannot download ticket attachment, keep getting 401 Client Error. Example: https://desk.zoho.com.au/api/v1/tickets/{ticket_id}/attachments/{attachment_id}/content?orgId={org_id} For headers,Zoho project – Workdrive integration.
Hello everyone, I was wondering something, we did the Zoho projects integration with Zoho Workdrive but nowhere during this integration we could set the location of the folders that would be automatically created in Workdrive. As I understand it, it createsScriptを埋め込みたくてOn User Inputを探しているのですが・・・
編集モードで、Scriptを埋め込みたい項目を選択し、「項目のプロパティ」パネルで、その下のほうに「フィールドアクション（Field Actions）」という見出しがあると聞いたのですが、そもそも、それが見つかりません。そのために、On User Inputなどのイベントが選べません。 画面の英語を日本語に訳しているためにわけわからん状態になっているのかも知れませんが、わかる方、いらっしゃいますか？Problem with cloud query exceeded
When making a call I get this error, It is associated with a function in node that calls external APIs This is the code //tokenConsultar = thisapp.ObtenerToken(); //input.token = tokenConsultar.get("output").toMap().get("token");Showing Total of Funnel Chart Legend (With Values) Items
Hi, We are using the funnel type chart for displaying our zCRM sales pipeline stages and associated sum of deals in each stage. We have configured the legend to show the associated value (Deal Amount (Sum)) for each stage adjacent to the legend items (Stages). Is there a way to display the total of the values in the same chart? For example, at the bottom of the legend or maybe as a #merge placeholder in the legend title?How to Convert VCF Contacts to CSV using Excel
Many users switch from traditional address books to digital formats like vCard and CSV. These formats allow users to easily manage their contacts. However, a difficulty comes when you need to transfer your contact information to another application orField authorization for Linking module in Zoho CRM portal
Hi guys! Currently building a customer portal for one of my clients, and I ran into a bit of a roadblock while using a multi-select lookup field. The issue is that there is no way to hide or define access in the linking module created by this multi-selectKaizen #63 - Layout Rules in Zoho CRM
Hello and welcome to another week of Kaizen! This week, we will be discussing Layout Rules in Zoho CRM. If you need to modify the layout of a module based on user inputs, or to show or hide sections based on the value of a specific field, we have gotZoho CRM Portals - allow access per account
Hello all, I am trying to set up a portal for our customer but I seem to be hitting an obstacle and I am not sure if it is my problem or a limitation in the software. So basically the way I understand the portal Contact Email > Each Record or RelatedAndroid - Writer não acentua em Português com teclado bluetooth
Gosto muito do Zoho, tanto o Note quando o Writer. Infelizmente, o Writer sofre de um problema sério: ao usar um teclado bluetooth, forma mais cômoda de lidar com um processador de texto, os acentos (todos!) da Língua Portuguesa não são aceitos. TodosSet File Upload fields as mandatory
Currently the CRM for some reason lacks the ability to set a file upload field as mandatory So we have an issue We have a requirement that before a Deal stage is set as Deal is Won the member needs to upload a file Now for some weird reason in Zoho IEditing HTML in Zoho CRM Email Template
I am trying to create a template within the CRM email option, but need to be able to use custom HTML. There does not seem to be a way to do so.Ability to CC on a mass email
Ability to CC someone on a mass email.How to make attachments mandatory
I want the user to be unable to mark an opportunity as Closed – Won if it doesn’t have any attachments. I’ve already tried client scripts and functions, but nothing worked.SLA Ticket Report
From data to decisions: A deep dive into ticketing system reports Service level agreement (SLA) ticket reports in a help desk system are crucial for ensuring that services are delivered according to established commitments. They help maintain accountabilityNext Page