Product updates in Zoho Marketing Automation

Product updates in Zoho Marketing Automation

Dear Marketers,

We are here with a fresh set of updates for Zoho Marketing Automation. These updates are solely crafted for enhancing your marketing experience with the product and is available only on Zoho Marketing Automation 2.0.

 

1. Product recommendation -  This feature is mainly for marketers who've connected their Shopify, or Zoho Commerce stores with Zoho Marketing Automation. Our AI-powered platform examines your customers' past purchases and in-store interactions. This lets you customise product recommendations for individual customers and use them in your emails. Simply drag and drop the component below, then select the kind of suggestion you want.

There are two types of recommendations: Basic and Advanced.

Basic recommendations can be used immediately, but advanced recommendations need 10 products, 100 clients, and 50 completed orders in order to be implemented.

​





 


2. RSS campaign- We have reintroduced RSS campaigns in Zoho Marketing Automation. The RSS Campaign is an easy way to share and view the website updates without visiting the website. This is done by sending automated campaigns to your contacts when there is an update in the site. Typically, an item in an RSS Campaign will contain a title, concise description, and link to the original content in the website.

 



 


3. Send follow up campaign - Marketers can now effortlessly send follow up campaigns from the original campaigns with just a click of a button. You need not duplicate the campaign and fetch the list to execute follow up campaigns, instead you can directly send follow ups from the main campaign itself, iterate content and monitor campaign performance.




4. Cyclic Trigger -  We have introduced cyclic triggers in Journey module. This time-based trigger is used to start a journey when contacts who join your mailing list meet the requirements on a daily, weekly, monthly, or annual basis. The trigger will only be scheduled subsequent to the Journey's activation, and it will reset upon journey freezing. The workflow will restart when you re-activate it; it won't carry over from where it was stopped.

 


5. Webhook - The journeys are equipped with webhooks now. Marketers can now configure webhooks for your mailing lists and campaigns. You can extract real-time data, including subscribes, unsubscribes, date, and time a campaign was sent or delivered. Configure the time interval that you want to get update in, and set the data you require as parameters while creating a webhook. 

 


6. Public sender address restriction for Gmail announcements - In line with the recent Google and Yahoo email authentication measures, emails sent with "gmail.com" as the sender (or from) domain will be quarantined by the recipient servers. To prevent delivery issues and potential IP reputation damage, emails with a sender domain of "gmail.com" will not be triggered from Zoho Marketing Automation.



Please be aware that this limitation is specific to when gmail.com and googlemail.com is the sender domain. If you have a custom domain, such as zylker.com, hosted on Google Mailbox, then it will not be impacted by the new sender email limitation.

To resolve this situation, we encourage users to use their authorized business domain address as sender address, not a gmail address. Incase you don't own a domain, you can purchase one from Zoho domains.

  

 Note: We have hosted an online workshop for email authentication changes from Google and Yahoo. Watch the full video recording here.   

Ready to experience the new Zoho Marketing Automation? Don't miss out – give these features a spin now! Your feedback is invaluable, so let us know what you think. If you have any questions or concerns about these updates, please don't hesitate to contact us at support@zohomarketingautomation.com.

Happy Marketing!

Zoho Marketing Automation

      Bootcamp
      Community
      Pricing
      Webinars
      What's New
      Integrations
      Contact Support
      Contact Sales



          Zoho Survey Resources
            Features
            Survey Templates
            Integrations
            Community
            iOS Mobile Surveys
            Pricing
            Android Mobile Surveys
            Insurvey Blogs
            Insight Blogs
            Tips & Tricks





                          Setup Zoho Bigin in 30 Minitues
                          Latest Feature Updates

                            Zoho Desk Resources

                            • Desk Community Learning Series


                            • Digest


                            • Functions


                            • Meetups


                            • Kbase


                            • Resources


                            • Glossary


                            • Desk Marketplace


                            • MVP Corner


                            • Word of the Day




                                Zoho Marketing Automation
                                  Zoho SalesIQ Resources

                                        • Sticky Posts

                                        • Tip of the week 02 - The art of 'seeing' your leads

                                          What's the last page that your lead visited before signing up for your brand? What was the page that first convinced your lead to explore more about you? Where are your leads coming in from? Well, these are some perennial questions today's marketers live upon. And, knowing the answers to these questions is crucial, considering the vitality of leads in every business. In the journey of finding lead opportunities, it's important to understand that every detail about a lead is useful. While the channels

                                        • Zoho Marketing Automation Update: Topics, Contacts, and List Management

                                          At Zoho Marketing Automation, our highest priority is making it easier for you to use our product to accomplish your business goals. With that in mind, we are updating three of our pivotal features: Topic, Contacts, and List Management.   These existing

                                        • Important: Zoho MarketingHub is now Zoho Marketing Automation

                                          Hello Everyone,   We hope you all are doing well. We'd like to notify you that we have rebranded Zoho MarketingHub to Zoho Marketing Automation. We'll discontinue using the term "MarketingHub" from May 26, 2021. However, there will be no changes in the

                                        • Important update: Please reauthorize your Zoho MarketingHub-Twitter integration

                                          Due to an immediate API change, users who have integrated with Twitter will have to reauthorize their Twitter account integration in Zoho MarketingHub to continue the services. What are the basic things you should keep in mind before and after reauthorizing?

                                        • Tip of the week 03 - Attaining the multichannel connect

                                          In today's marketing world, every interaction is just a click away, thanks to the smartphone technology and the multitude of social media platforms. But, are you really a click away from someone who is in need of your brand? This is something every marketer should think. Your audience may be omnipresent with new engagement channels being created everyday. Amidst all this chaos, how do you qualify yourself to be a brand that's inclusive of the audience of every kind? A lead who comes from a webinar


                                        Manage your brands on social media
                                        Access Zoho Social

                                          Zoho Pagesense Resources


                                              Zoho TeamInbox Resources

                                                Zoho DataPrep Resources



                                                  Zoho CRM Plus Resources

                                                    Zoho Books Resources


                                                      Zoho Subscriptions Resources

                                                        Zoho Projects Resources


                                                          Zoho Sprints Resources


                                                            Qntrl Resources


                                                              Zoho Creator Resources


                                                                Zoho WorkDrive Resources



                                                                  Zoho Campaigns Resources

                                                                    Zoho CRM Resources

                                                                    • CRM Community Learning Series

                                                                      CRM Community Learning Series


                                                                    • Tips

                                                                      Tips

                                                                    • Functions

                                                                      Functions

                                                                    • Meetups

                                                                      Meetups

                                                                    • Kbase

                                                                      Kbase

                                                                    • Resources

                                                                      Resources

                                                                    • Digest

                                                                      Digest

                                                                    • CRM Marketplace

                                                                      CRM Marketplace

                                                                    • MVP Corner

                                                                      MVP Corner

                                                                    





                                                                    




                                                                        Design. Discuss. Deliver.

                                                                        Create visually engaging stories with Zoho Show.

                                                                        Get Started Now