Your email marketing automation with Campaigns just got better!
Campaigns in Zoho CRM Plus has a brand-new approach to automating your email marketing routines. We bring to you an easy "Drag-and-drop" interface to create email workflows. This allows you to add flexibility to your email marketing automation by providing you with multiple trigger, process and action options for use in your workflows–all through a simple drag-and-drop workflow builder.
In addition to the new drag-and-drop interface, Campaigns now also has a range of pre-made email automation templates for eCommerce, user onboarding, lead nurturing, re-engagement and customer retention.
Why use drag-and-drop workflows?
The conditional workflows currently in place can help you automate certain actions, like email notifications, and task and field updates once specified conditions have been met.
Workflow triggers
The new drag-and-drop interface opens up many more trigger options for you to use in your email workflows. Notably, your leads and contacts no longer need to be part of an already configured email list to initiate an email workflow. With the new update, you can now initiate an email workflow not just when a contact is added to a mailing list but also say when someone fills in and submits a form or when a customer opens your email or when you update a field in your customers' record.
Workflow actions
The drag-and-drop interface also comes with multiple actions that your email workflow can now perform. You can now not just send a particular email when a trigger is met but also choose from our list:
Form submissions: Customers signing up for your business via websites and promotion emails
Email actions: When customers open/respond to your business emails
Field updates: When you update any field on the customers' record page
You can also select the series of actions that follow a trigger. This could be sending a follow-up email for customers who made a purchase, perform beta tests on customer emails, update certain fields in CRM, create tasks, and push leads to CRM.
Choose how you want to end your workflows
You can also choose how you want to end your workflows, with actions like
1. Push to CRM which would push the lead to your CRM when the marketing team is done with pursuing them,
2. Add to/remove from list when you want a lead to be moved to a segmented list
3. Update fields to update specific fields in your CRM records by the end of a workflow. For example, changing your lead status to "Contacted" when you have finished pursuing a lead.
What the new update means for your sales teams
If a customer opens an email, you can trigger a workflow to push that customer as a lead into your CRM for your sales team to follow up. After being nurtured by a marketing email series, your sales teams have a great opportunity to directly reach out to these prime leads to close deals and even turn them into returning customers.
Pre-defined workflow templates:
Our addition of pre-defined templates has made work easier for marketers by letting them pick from a selection of pre-created email workflow templates. You can pick templates from a variety of useful categories: welcome and onboarding, lead nurture series, re-engagement, customer retention, and ecommerce. Marketers can now easily build their marketing strategy, which not only reduces the time and effort spent on manually creating their workflows, but also allowing you to focus more on your customers with well-timed and personalized targeted emails.
Ecommerce workflow template
Ecommerce is one of our many all-new email workflow template options, equipped with workflows designed for ecommerce-related email marketing campaigns.
With the Ecommerce template, you can now connect your online store (using Zoho Commerce or Shopify) with Campaigns and maximize workflows for complex or simple ecommerce-related email marketing.
Here are some of the ecommerce workflow templates you can implement for your online store:
Simple abandonment: A email series of reminder messages to your customers/contacts to help them complete their purchase on your website.
Advanced abandonment: An email series of activity-based reminder messages to your customers to help them complete their purchase on your website.
Purchase follow-up: Personalized follow-up emails to your customers a few days after their purchase.
Here's how the new update can help improve your marketing and sales operations:
Let's say that Zylker, an online store, is planning a holiday email marketing campaign series. They want to target different customers with different emails based on the products they've purchased in order to maximize their year-end holiday sale.
a) Zylker discovers that visitors on their online store are frequently adding items to their shopping carts, but leaving before checking out.
A customer leaving your website with an abandoned cart tells you that you're close to winning that deal. Abandoned carts are a perfect use-case to bring in the ecommerce workflow template to help Zylker turn them into profitable sales.
Zylker's marketing teams decide to trigger an simple abandonment email series workflow that offers perks like free delivery and discount codes to customers who haven't completed checkout.
b) The marketing team of Zylker now wants to target customers who have purchased Halloween products and initiate a follow-up email workflow. Customers making a purchase in a specific product category (Halloween products in this case), could trigger a workflow to send a targeted follow-up email.
With the new drag-and-drop workflows, the Zylker marketing teams can also set up a trigger for a reminder email series to send to contacts who haven't opened the first email.
c) In addition, Zylker's marketing teams can also set up a re-engagement series workflow for rekindling the interest of unresponsive contacts.
Besides the pre-made email workflow templates, you can also create custom email workflow templates catering to your business needs.
Here's a checklist to create custom email workflow templates in Campaigns
1. Define a trigger to pull your contacts into the flow
2. Merge different process components and define a series of actions
3. Conclude the path using end-of-workflow elements
Refer to our online guide to know more about workflow automation.
Other updates:
A new set of emojis: Accessorize your email subject lines with fun and attention-grabbing emojis to capture your reader's interest.
Hope you found this post useful. We will be happy to hear from you. Please do try our new email workflows and let us know what you think in the comments section below.
Access your files securely from anywhere
Centralize Knowledge. Transform Learning.
All-in-one knowledge management and training platform for your employees and customers.
New to Zoho Recruit?
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Abhinaya Babu J
Kevin Deeb
Sticky Posts
Zoho CRM Plus in 2023: Let's rewind
Hey everyone, There's something about December that makes us want to sit back and remember all the wonderful moments, as we get ready for the New Year, 2024! (Psst! We are also turning 10—yay!) This year, CRM Plus had a lot of wonderful updates, takingThe CX Workshops are back in 2023!
Hello, can you see my screen? Can you hear me? This is a phrase we've all been saying more often than "good morning" over the last couple of years. Well, now it's time to re-connect in person. We're excited to invite you all to the CX Workshops we'veRefer Zoho CRM Plus to your friends and earn rewards!
Hey everyone, We'd like to thank you from the bottom of our hearts for continuing to be our esteemed customers. Now you have the opportunity to refer Zoho CRM Plus to your friends or family members who are looking for a suitable solution to enhanceSocial in CRM Plus now supports TikTok, Instagram Stories and Reels, and YouTube Shorts
Hey everyone, We are excited to inform you that Social in CRM Plus now allows you to publish on TikTok! We've also updated it to let you create Instagram Stories and Reels, as well as YouTube Shorts. Here's a brief about the updates. Publishing onUnified telephony in Zoho CRM Plus
In any business, managing calls with the prospects or customers is an integral part of a salesperson or a support agent's daily life. They have access to information about the customers within Zoho CRM, and they also use a suitable PBX service to communicate
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
Customizing Helpcenter texts
I’m customizing the Zoho Desk Help Center and I’d like to change the wording of the standard widgets – for example, the text in the “Submit Ticket” banner that appears in the footer, or other built-in widget labels and messages. So far, I haven’t foundAbility to Edit Ticket Subject when Splitting a Ticket
Often someone will make an additional or new request within an existing ticket that requires we split the ticket. The annoying part is that the new ticket maintains the subject of the original ticket after the split so when the new ticket email notificationAutomatically Update Form Attachment Service with Newly added Fields
Hi, When I have a Form Setup and connected to a 3rd Party Service such as OneDrive for Form Attachments, when I later add a new Upload Field I have to remove and redo the entire 3rd Party Setup from scratch. This needs to be improved, such as when newZoho CRM for Everyone's NextGen UI Gets an Upgrade
Hello Everyone We've made improvements to Zoho CRM for Everyone's Nextgen UI. These changes are the result of valuable feedback from you where we’ve focused on improving usability, providing wider screen space, and making navigation smoother so everything🚀 WorkDrive 6.0 (Phase 1): Empowering Teams with Content Intelligence, Automation, Accessibility, and Control
Hello, everyone! WorkDrive continues to evolve from a robust file management solution into an intelligent, secure, and connected content collaboration platform for modern businesses. Our goal remains unchanged: to simplify teamwork, strengthen data security,COQL API in JS Widget only pulling 200 records
Hello! We've been building a custom homepage widget using the Zoho JS SDK, and it seems that this https://help.zwidgets.com/help/latest/ZOHO.CRM.API.html#.coql only allows 200 records. I thought the limit was 2000 for COQL queries, but am I mistaken?Extend the Image Choice Field
Hi, The New Yes/No field is great for what it does, and the Image Choice Field is good but could be better with some functions from the Yes/No field. Take an example, rather than just Yes/No you want Yes/No/Maybe (Or more than 3 choices), but unlike theReopen ticket on specific date/time
Is there a way that we can close a ticket and setup a reopen of that ticket on a specific date and time? (without using the "on hold" ticket option)[Important announcement] Zoho Writer will mandate DKIM configuration for automation users
Hi all, Effective Dec. 31, 2024, configuring DKIM for From addresses will be mandatory to send emails via Zoho Writer. DKIM configuration allows recipient email servers to identify your emails as valid and not spam. Emails sent from domains without DKIMColumn letter from number
Hello, I am trying to select a cell and i have the column number. How do i do this or is there a way of getting the letter from the number? Thank youAPI credit COQL COUNT
The docs describe API credits in COQL from the LIMIT perspective: https://www.zoho.com/crm/developer/docs/api/v8/COQL-Overview.html When using aggregate functions such as `COUNT` or `SUM`, is that billed as 1 API credit?Trigger a Workflow Function if an Attachment (Related List) has been added
Hello, I have a Case Module with a related list which is Attachment. I want to trigger a workflow if I added an attachment. I've seen some topics about this in zoho community that was posted few months ago and based on the answers, there is no triggerStandard Description Field - Can I change label or add dd tooltip
Is there a way fo you guys to allow the customer to change the label name for the description field in the customer portal when submitting tickets. Or at least allow us to add a tooltip to clarify what description we need from them. I know I can create my own separate multi line description field but if I do that, it doesn't have the nice toolbar with Bold, Italic, Underline, color, font, indent, etc. Can you please allow us to add a tooltip to the zoho standard description field?Weekly Tips : Save Time with Saved Search
Let's assume your work requires you to regularly check emails from important clients that have attachments and were sent within a specific time period. Instead of entering the same conditions every time—like sender, date range, and attachments included—youRemove 'This is an automated mail from Zoho Sign' in footer
Hi there, Is it possible to remove or change the text under the e-mail templates? I can't figure out how to do that: Would love to hear from you. Kind regards, TristanHow can I link Products in a Deal Subform to the Products Module
Hello, I have a pricing subform on our Deals page and use a lookup field to associate a product with each line. I want to be able to look at a product page within the Products module and see a list of the deals connected to that product. I have this workingOrganize and manage PDFs with Zoho PDF Editor's dashboard
Hello users, Zoho PDF Editor's dashboard is a one-stop place to upload, sort, share PDF files, and more. This article will explore the various capabilities that Zoho PDF Editor's dashboard offers. A few highlights of Zoho PDF Editor's dashboard: UploadUpdating records through Zoho Sheets View doesn't update timeline or trigger workflow rules
I have noticed that when i update a series of record with the zoho sheets view (see here http://d.pr/i/ahnR) it doesn't update timeline history or trigger workflow rules. I am using it in the Deals module. Looking forward for some more info. DenisPassing Info from Function to Client Script
Hello, I have recently started making use of client script for buttons, allowing me to give the user information or warnings before they proceed. This is great. However, I have never quite managed to pass back any extra information from the function toCannot get code to work with v2.mergeAndStore!
Please can someone help me pass subform items into a repeating mail merge table row using v2.mergeAndStore? I have a mail merge template created in Writer and stored in Workdrive. This template is referenced by a custom CRM function which merges all ofDrag 'n' Drop Fields to a Sub-Form and "Move Field To" Option
Hi, I would like to be able to move fields from the Main Page to a Sub-Form or from a Sub-Form to either the Main Page or another Sub-Form. Today if you change the design you have to delete and recreate every field, not just move them. Would be nice toZoho Payroll for Canada
Is anyone else having problems getting setup for Canada?Passing the CRM
Hi, I am hoping someone can help. I have a zoho form that has a CRM lookup field. I was hoping to send this to my publicly to clients via a text message and the form then attaches the signed form back to the custom module. This work absolutely fine whenSuper Admin Logging in as another User
How can a Super Admin login as another user. For example, I have a sales rep that is having issues with their Accounts and I want to view their Zoho Account with out having to do a GTM and sharing screens. Moderation Update (8th Aug 2025): We are workingOne Contact with Multiple Accounts with Portal enabled
I have a contact that manages different accounts, so he needs to see the invoices of all the companies he manage in Portal but I found it not possible.. any idea? I tried to set different customers with the same email contact with the portal enabled andUser Automation: User based workflow rules & webhooks
User management is an undeniable part of project management and requires adequate monitoring. As teams grow and projects multiply, manual coordination for updating users & permissions becomes difficult and can give way to errors. User automation in ZohoDisable Zoho Contacts
We don't want to use this app... How can we disable it?Default Ticket View - Table?
Guys, We mostly use the table view to queue tickets. Maybe I am missing it - but how can I set that view as 'default" for all our agents? Thanks JVZoho One IS BUGGY
Here are some things that just don't work: - Disabling applications from certain Spaces - Adding users (probably only for me) - Renaming applications in Zoho One Portal (fixed by now) - Reordering applications in Spaces When I try to reorder: It feelsPaid Support Plans with Automated Billing
We (like many others, I'm sure) are designing or have paid support plans. Our design involves a given number of support hours in each plan. Here are my questions: 1) Are there any plans to add time-based plans in the Zoho Desk Support Plans feature? TheMerge Fields that previously worked are now giving an Error!
Saving a URL Link button on the Deal module. The below fields used to save without issue at all, but now produce an error of "URL contains unsupported merge field!" ${Contacts.Mailing Street} ${Contacts.Mailing City} ${Contacts.Mailing State} ${Contacts.MailingMove email between inboxes?
Is it possible to move emails from one team inbox to another? We would like to be able to have a single "catch-all" inbox for incoming requests, and then move the email to the appropriate department inbox. I was hoping we would be able to accomplish thisClarification on Zoho Forms 1-User Plan: Multiple Submitters and Approvers
Question Content (Copy–Paste Ready) Hello Zoho Team, I would like clarification regarding Zoho Forms pricing and user limits. I am planning to subscribe to the ₹700/month (1 user) plan. My use case is as follows: Only 1 person (myself) will create andCRM Cadences recognise auto-responses
I have leads in a Cadence. I get an auto-responder reply "I'm out of the office..." Normally Cadences seems to know that isn't a real reply and keeps the lead enrolled in the cadence. However, today, Cadences has UNENROLLED a Lead who sent an auto-reponseApp for Mac OS X please!
It would be awesome to have a mail app for Mac OS X that included all the cool features such as steams, calendar, tasks, contacts, etc. Most people prefer native apps, rather than running it through a web browser. I know that we can use the IMAP, CalDAV,Facing Issues with Sites Mobile font sizes
my page renediaz.com is facing issues mobile view, when i try to lower font sizes in home page, instead of changing the size, it changes the line spaceZoho Books Payroll
How am I supposed to do payroll and pay my employees with Zoho Books? I think it's pretty strange that an accounting software doesn't have the ability to perform one of the most common functions in business; paying your employees. Am I missing something,Different Task Layouts for Subtasks
I was wondering how it would be possible for a subtask to have a different task layout to the parent task.60 Days Into Zoho - Tiktok Branding Startup -7 Questions?!
Wsp Everybody I co-own a TikTok Branding / Consulting Startup & have been using Zoho for the past 60 days - Am now looking to make our overall operations & processes more Efficient & Effective! Curious to know how others are using the platform & what'sNotifications in Cliq client for Linux
If I got it right, Cliq desktop client for Linux does not use the generally accepted notification method via org.freedesktop.Notification interface. For this reason, Cliq notifications do not look and behave as all other notifications. Is it possibleNext Page