Zoho Campaigns and Zoho MarketingHub Community Meetups - Uk | June 2019
Hello people,
We are glad to inform that we will be visiting the UK for our community meetups this June.
The meetups will be held at nine cities—
Bristol, Norwich, London, Brighton, Birmingham, Manchester, Leeds, Dublin, and Edinburgh.
The event starts off with our Zoho CRM experts discussing the tips and tricks that help you streamline your sales activities. This will be followed by an exclusive one-hour session on all-things-marketing-automation (3.30 pm to 4.30 pm)
What we will cover:
- The need for moving from single-channel to multichannel marketing
- Introduction to Zoho MarketingHub, our all-new marketing automation software
- Integration with Zoho CRM
- All about multichannel marketing—web behavior analysis, lead-customer journeys, engagement mediums and so on
- Q&A and networking
Date and Time:
Bristol
6 June 2019 | 3.30 PM - 4.30 PM
Norwich
10 June 2019 | 3.30 PM - 4.30 PM
London
11 June 2019 | 3.30 PM - 4.30 PM
Brighton
12 June 2019 | 3.30 PM - 4.30 PM
Birmingham
13 June 2019 | 3.30 PM - 4.30 PM
Manchester
18 June 2019 | 3.30 PM - 4.30 PM
Leeds
19 June 2019 | 3.30 PM - 4.30 PM
Dublin, Ireland
21 June 2019 | 3.30 PM - 4.30 PM
Edinburgh, Scotland
24 June 2019 | 3.30 PM - 4.30 PM
Save your spot right away at the city closest to you. We are excited to see you at the meetups!
Cheers,
Swathika
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Topic Participants
Swathika Mahalakshmi
Lee Taylor
Bill Quinn
Sticky Posts
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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