What are Interactive Message Templates? 

Why use Interactive Message Templates?

• Tailored experiences: Compared to text-based lists, interactive messages make it easier for individuals to identify and select the options that best address their needs.
  
• Higher response rate: When WhatsApp chat bots were tested using interactive messaging features, Meta recorded much higher response rates and conversions than with regular text-based messages.
  
• Personalized interactions: Interactive buttons can be customized using media files that resonate with a specific customer segment.
  

When to use Interactive Message Templates

The two types of predefined buttons 

• You can display buttons under your chat, which redirect end users to a website or phone call.
  
• Button text is restricted to 20-characters per button.
  
• The header is optional. If you include one, it must be text or media.
  

 

Constraints

• For Call-to-Action templates, you can add a maximum of two buttons, but only one of each type (Ex: call a phone number and visit a website).
  
• For Quick Reply templates, you can add a maximum of three buttons.
  

How businesses can use Interactive Message Templates

• Reduce cart abandonment and lost revenue by sending automated WhatsApp cart reminders.
  
• Sell more by sending product catalogs through WhatsApp to showcase your products and services.
  
• Confirm COD orders with a single clickable message, which can streamline the order confirmation process and reduce delivery delays.
  
• Send timely and automated invoices, orders, and shipping notifications to help keep customers informed and improve the overall buyer journey.
  
• Enjoy comprehensive features that help improve customer engagement, increase sales, and simplify business operations.