Zoho Marketing Plus présente le tableau budgétaire (le Budget Board)
Le marketing nous amène souvent à dépenser une part importante de l'argent de notre entreprise. Les raisons ne manquent cependant pas : nous devons mener des campagnes payantes, organiser des événements, acquérir de nouveaux clients, et bien plus encore. Nous ne pouvons justifier ces dépenses en tant qu'investissements que si elles sont sont effectuées de manière optimale. Pour y parvenir, il est essentiel d'effectuer un suivi précis de toutes les dépenses.
Que faire pour en assurer le suivi aujourd'hui ? À l'aide de feuilles de calcul, où les détails importants passent souvent sous le radar.
Et s'il existait un outil qui permette d'enregistrer toutes vos dépenses de marketing et de les vérifier à tout moment - que ce soit pour une campagne spécifique, une région spécifique ou votre budget marketing global - le tout disponible en un seul endroit, en quelques clics seulement ? Voilà ce qui nous a poussés à intégrer Budget Board à Zoho Marketing Plus.
En quoi consiste Budget Board ?
Budget Board est un espace où les équipes marketing peuvent planifier leurs budgets marketing, ajouter et suivre les dépenses marketing, et prendre des décisions basées sur des données.
Pourquoi le Budget Board
La plupart des équipes marketing gèrent leurs dépenses à l'aide de plusieurs feuilles de calcul et en perdent souvent la trace. Bien qu'il existe des outils de budgétisation et de gestion des dépenses sur le marché, ils ne sont pas conçus spécifiquement pour répondre aux besoins des spécialistes du marketing et ne sont pas non plus connectés aux plateformes sur lesquelles les activités de marketing sont exécutées, ce qui entraîne souvent l'un ou plusieurs des problèmes suivants :
- L'équipe marketing se retrouve à dépenser plus que le budget prévu.
- Les responsables ne sont pas toujours certains de l'utilisation qui est faite des fonds alloués au marketing.
- Les équipes marketing n'ont pas toujours accès à des informations plus approfondies, telles que les dépenses géographiques, les dépenses basées sur les objectifs, les dépenses basées sur les activités, et autres, ce qui les empêche de prendre des décisions basées sur des données.
Budget Board a été conçu pour répondre à ces problèmes afin d'aider les équipes marketing à planifier leurs budgets, à enregistrer toutes leurs dépenses et à les classer par catégories.
Les avantages clés de Budget Board
Gérer plus efficacement votre budget marketing
Définir un budget clair pour votre organisation pour que l'équipe marketing et les autres services restent informés et s'alignent sur le budget. Il existe deux façons différentes de planifier votre budget marketing.
- Budget par période : planifiez le budget marketing de votre marque pour différentes périodes (annuelle, trimestrielle ou mensuelle) et assurez vous que la dépense de votre équipe ne dépasse pas les montants alloués pour chaque période.
- Budget par projet : organisez votre budget marketing en précisant le budget de chaque projet. Par exemple, vous pouvez allouer 10 000 euros à un projet de lancement d'une application mobile, et l'équipe marketing peut alors planifier et exécuter les activités de la campagne dans le cadre du budget désigné.
Aucune dépense de marketing ne vous échappe
Avec Budget Board, vous pouvez enregistrer toutes vos dépenses de marketing, telles que les montants dépensés pour des événements, des annonces dans les journaux, des campagnes, etc., et préciser les autres dépenses liées à l'événement, telles que les réservations de salles, les services de restauration et les services audiovisuels. Joignez les reçus et conservez des dossiers complets pour les audits futurs et à des fins de conformité.
Mieux comprendre vos dépenses de marketing
À partir des dépenses que vous enregistrez, Budget Board analyse et classe vos dépenses de marketing en fonction du type d'activité, de l'emplacement, etc. De plus, vous pouvez toujours obtenir une vue rapide de votre budget par rapport à vos dépenses réelles grâce à un graphique pratique afin de vous assurer que vous restez dans les limites de votre budget.
Le chemin à parcourir
Nous travaillons en permanence pour faciliter le planning et la gestion de vos budgets marketing.
Les fonctionnalités de la plateforme sont déjà en cours d'amélioration, comme le suivi du ROI et des performances, les workflows d'approbation, les intégrations avec les plateformes financières, et bien plus encore.
Nous espérons que cette nouvelle amélioration vous aidera à gérer efficacement vos dépenses marketing.
N'hésitez pas à nous faire part de vos questions ou suggestions dans la section des commentaires ci-dessous.
L'équipe Zoho France
Access your files securely from anywhere
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Kinjal Lodaya
Sticky Posts
Les Zoholics sont de retour !
Bonjour à tous, Nous avons (encore une fois) une bonne nouvelle à vous partager : nous allons enfin pouvoir nous rencontrer ! Et pas dans n'importe quel contexte, mais lors de notre conférence annuelle : les Zoholics ! Mais que sont les Zoholics me direz-vousNovembre : un résumé de ce qui s'est passé le mois dernier sur Community
Bonjour à tous, L'année 2021 arrive presque à sa fin, mais nous continuons à avoir de nombreuses actualités à vous partager. En voici un résumé ! Nous avons eu notre première session "Ask The Experts" sur notre nouvelle version Zoho One 2021 et vousAoût : Un résumé de ce qui s'est passé le mois dernier sur Community
Bonjour à tous, Et bonne rentrée ! Comme chaque mois voici un résumé de ce qui s'est passé sur Community et dans l'actualité de Zoho en général. La grande nouvelle de mois d'Août est l'arrivée de la fonction Canvas : le premier studio de conception pourJuillet : Un résumé de ce qui s'est passé le mois dernier sur Community
Bonjour à tous, Le premier mois de l'été se termine, et si certain profitent d'un repos bien mérité, sur Community on continue à en apprendre toujours plus sur nos produits Zoho. Notre série sur Zoho CRM se réinvente avec la découverte de notre fonctionCommunity Digest - Résumé de mai 2021
Bonjour à tous, Que s'est il passé en Mai sur notre page Community France ? En plus de nos articles Trucs et Astuces, vous avez été nombreux a réagir, nous poser des questions ou encore publier vos propres conseils ! Vos les différents sujets abordés
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho DataPrep Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
Is possible to use ${webhookTrigger.payload.street==null?"No street":${webhookTrigger.payload.street}} for to detect inline a null parameter
Hi Team I need to know if it's possible to evaluate inline the following parameter, with the objetive to detect a null value ? I would like to use ${webhookTrigger.payload.street==null?"No street":${webhookTrigger.payload.street}} Regards, PabloReal Estate CRM
How can I tailor my CRM for real estate? I had seen an image where the CRM included property tabs.Issue with Bulk Edit Triggering Function Multiple Times in Zoho Report
In our Zoho report, we have observed an issue where executing a function during a bulk edit operation runs the function multiple times—once for each selected report entry. This behavior is causing errors due to overlapping or redundant executions. OurIs there a Kanban view of Tasks across all Projects?
As the title indicates, I could use a Kanban view of my Tasks across my Projects. If it's there, I don't see it. If it isn't there, I'd like to submit this as a feature request. Thx.Set recurring tasks in Zoho Support?
Hello, We use the task function in Zoho Support to set reminders for "due dates" of important events, such as lease expirations, etc. Is it possible to set some of these as recurring yearly? As of now, we have to reset every task manually after one year. Is there a way to have it reset automatically? Additionally, is there a way to import a list of tasks and their dates into Zoho Calendar? I have not been able to do it from Zoho Support to Calendar. I tried exporting tasks from Zoho Support,Help - How Can I Enter a Hourly Rate (Global Cost) for our Team for Profitability Reporting?
Hi everyone, I'm hoping someone can help as I am at a loss and am quite shocked (if true) at the lack of functionality in Zoho Books. We run a company in which we do hourly jobs for clients and we bill based on the hours of work completed. Projects areSchedule a regular backup
In CRM I have a regular backup setup. I cannot find an option to backup Desk? I would like to take a backup before I test syncing products between CMR and Desk.Opening & working multiple tickets
We work in multiple tickets at the same time. Currently to do this, we have to open multiple instances of Desk. Is there a way to do this by just opening multiple ticket tabs within 1 instance of Desk?Limit who can submit a support ticket to your site?
Does anyone have a use case for needing to limit who can submit tickets via your help portal? Some of our customers want to have end-users view our knowledge base articles and see tickets their IT groups have submitted but they do not want end-users toIs there a way to request a password?
We add customers info into the vaults and I wanted to see if we could do some sort of "file request" like how dropbox offers with files. It would be awesome if a customer could go to a link and input a "title, username, password, url" all securely and it then shows up in our team vault or something. Not sure if that is safe, but it's the best I can think of to be semi scalable and obviously better than sending emails. I am open to another idea, just thought this would be a great feature. Thanks,Allow us to disable the Reopen Ticket button after a ticket is closed
Disabling the Reopen Ticket will allow us to have more control over the ticket's flow. According to support, this is currently not possible. Please add this to let us, the customers, mold the ticketing system into something that we can use for our businessHow to Enforce Mandatory Fields (Category/Sub-category) Before Closing a Ticket?
Hi, I'm currently using Zoho Desk and encountering an issue where agents are able to close tickets without filling out mandatory fields, specifically Category and Sub-category. I’ve already set them both as a mandatory field, but it can still be bypassedAdmin Control for Default Email Templates in Zoho Desk
Hi Zoho Desk Team, We would like to request a feature enhancement related to default email templates. Currently, agents can select and set their own default email templates when replying to tickets. However, we believe this setting should be managed centrallyLock out of account after password update
This is a bit of a catch 22 situation. I updated my account password using password generator in ZohoValut. Now I am locked out of everything, as I cannot get into OneAuth for 2FA, as the password is randomly generated, without getting into ZohoValut,Guidance on Making Zoho Desk Connections Available for All Data Centers
Hi Team, I’m currently developing an application using Zoho Desk connections to manage OAuth for my third-party products. Could you please advise on the steps required to make it available across all data centers? Looking forward to your thoughts onMultibrand Help Center - Share knowledge base catgories between multiple departments
Hello, I would like to know if it is possible to share categories between multiple departments when the multi brand feature is enabled. So that then one portal exists per department, but certain categories are visible in multiple portals. After all, weUnable to upload document error on zoho sign
i am creating a document using laravel php and here is my code and i get this reponse {"code":2005,"message":"Unable to upload the document","status":"failure"} $path = storage_path($file); $ch = curl_init(); curl_setopt($ch, CURLOPT_URL, 'https://sign.zoho.com/api/v1/requests');Cloud to cloud folder migration from Sharepoint to Workdrive
I am aware of OneDrive migration: https://help.zoho.com/portal/en/kb/workdrive/migrations/microsoft/articles/migrate-from-onedrive-to-zoho-workdrive#Whats_migrated would this cover a Sharepoint migration meaning I can move a whole Sharepoint (team) folderZoho Sign / Prefill By You - Editable by Them!
Zoho Sign seems to have two field options available - an empty field for signer(s) to complete or a field that has been prefilled by you, that becomes read only once sent. What I would like is an option on the pre-filled by you fields, to leave themHow to sort a data in summary report with Monthly ?
Hi Team, Can any one help me out how to sort a data based on monthly, Month was shuffled based on aliphatic order. i want to sort the below data monthy?Is this link the transparent pixel used to track opens?
Could someone please help me identify this highlighted link? It is automatically created by Zoho and a lot of contacts receiving campaigns will click on this link. I don't believe that it is the "update your preferences link" because on the Link ClicksKiosk Studio wrap-up | How our community used kiosks in 2024
Hello, everyone! Happy new year! The end of 2024 has been busy, and 2025 promises to be bigger and better. As we ring in the new year, let's rewind and look at Kiosk Studio, our no-code customization tool. The past 300 days have seen the CRM communityZoho Crm - Inventory Integration
Hello, I need help about Map Fields between CRM and Inventory. For Example, I can't match amount of stock between these 2. I can put opening stock number in Inventory but I can't see it on CRM. Also I want to see categories and parent categories on Inventory, in CRM too. Best Regards.Inventory Valuation Method Feature
Zoho added another feature so called Inventory Valuation Method of each Item. This is actually good to see and it will benefit us so much but I have a question on this. For Existing Items that already have transactions, Zoho made it a default and assumedWhere is the customization and extendibility of zoho inventory?
After delving into zoho one subscription to test out systems we need for our business, I'm really disappointed after working in Zoho Inventory. Its features and customizability are extremely lacking compared to the other tools like CRM. In our case weOrganization Variables - Restrict Access
Currently, there is no way to restrict the access to organization variables. This leads to a problem when storing API related values that should be kept secret as anyone with access to create and edit email templates, workflow rules, or inventory templatesValues in multi pick list are not copied to copied deal
Hi, After a deal is completed in our sales funnel we copy the deal to an automatically created new deal in our project funnel. All fields are copied properly, but only a Multi Pick List is not copied. How can we copy the selected values in this fieldZoho takes too long to load...
I am based in Europe and in the last couple of weeks, Zoho CRM takes minutes even to load modules. Is there a specific reason this is happening? Is this happening to other people?Modules are continuously loading
Hi! We are not able to open the task modules, it keeps continuously loadingExecution failure when fetching a Name field from another app
In creator I have one app [Employee Directory] with a form [Employees]. One of the fields is a name field called [Name]. Here is a sample that works, if executed from the Employees app: test_Employee = Employees[Name.first_name == "Alex"]; info test_Employee.Name;Accessing Subform Data using getRecordByID
I am getting data from Zoho Creator using deluge zoho.creator.getRecordByID task, from another application. The report contains a subform, and that subform is in the detail view of the report. I do not appear to have any subform data in the JSON response,Allow "add new" option to picklists and multiselection fields from add or edit pages
Hello zoho, please insert an add option (ie +)sign) to pick and multiselect fields so we can add new options while entering or editing records. For example. in my lead module, while adding a new record, I realized I had a new lead source. I went to myAllow customer to select meeting duration
I would love to see a feature where I can give the customer the option to select the meeting duration they require based on a dropdown list which I have predefined in the service settings. For example: 15, 30, 45, 60, 90 minutes.Can you internally tag/categorize posts for campaigns?
Would love to easily sort through posts by tags or categories (i.e. we have multiple memberships and share studies from each. It would be nice to pull reports in a second for "membership A studies" for a campaign etc.).Zoho and Hostaway webhok integration.
I want to receive data coming from hostaway webhook and receive it in zoho crm to create or update record in a module based on conditions. The hostaway webhook sends data every time a reservation is created or modified or cancelled. The hostaway sendsFunction 56: Automatically enable the option for customers to pay via bank account
Hello everyone and welcome back to our series! One of the key features of Zoho Books is its integration with multiple payment gateways, allowing you to receive online payments for your invoices. This ensures faster payments, automates payment trackingConnect multiple Facebook ad accounts to Zoho Social
Hi there. I'm doing the Facebook Ads and Zoho Social integration to automate the leads that come from Potential Customer campaigns on Facebook to Zoho CRM. I have a company (1 fanpage, 1 brand), but within the business or brand on Facebook, I manage severalCustom service report or Zoho forms integration
Hello, So far the experience with Zoho FSM and the integration with Books has been good, however there are limitations with service reports. As with my business, many organisations send technicians to different types of jobs that call for a differentCreation of Path and subpath
In order to improve the structure of the website for better organization, I would like to consider that when publishing a page, it can be within a section and sub-section. For example, if I have an events option in the menu, I can put past events andZoho vault uses only password to unlock not a TouchID
TouchID works when normally openning app but when called from keyboard while browsing or trying to log to another app it shows only password option to unlock. This behaviour is only on iPad Mini witch latest 18.2OSNext Page