Email Deliverability Tip #14: Craft a win-back campaign
In the previous post, we learned techniques to fine-tune your sending practices. Today we'll be focusing on best practices to craft a win-back campaign. Sometimes, contacts in your mailing list might become inactive due to various reasons. The presence of inactive contacts will seriously affect your mailing list in negative ways. The only way to bring inactive contacts back to an active state is by sending a win-back campaign. Here are few best practices to craft an effective win-back campaign:Email Deliverability Tip #13: Fine-tune your sending practices
In the previous post, we learned techniques to warm up a new sender domain. Today we'll be focusing on best practices to fine-tune your sending practices. The performance of an email campaign is equally dependent on the email content and your sending practices, which means as marketers we must regularly analyze these and correct them to improve things. Here are a few best practices that you need to follow to improve your sending practices: Send a welcome message series after a contact signs up.Email Deliverability Tip #4: Crafting email content
In the previous post, we learned about crafting the preheader. Today we'll be learning about the best practices for crafting the email content. As marketers, we know that our contacts will never prefer receiving generic emails that are irrelevant to their needs and interests. The content we offer will determine the success of our campaign and help us build a strong customer base. Let's look at some best practices for crafting email content. Include your company logo and address as header andEmail Deliverability Tip #12: Warm-up a new sender domain
In the previous post, we learned techniques to improve open and click rates. Today we'll be focusing on best practices to warm-up a new sender domain. When you decide to use a new sender domain to send emails, you should ensure that you warm-up the sender domain before sending your regular email volume. If you send a huge volume of email without warming up the sender domain, you will face delivery issues. Here are some best practices to warm-up your sender domain: Ensure that you use a businessEmail Deliverability Tip#11: Improve open and click rates
In the last post, we learned techniques to improve email engagement. Today we'll be focusing on practices to improve open and click rates. Your email open rate is the metric of emails opened compared to how many were delivered, while the click rate is a metric that tells you how many delivered emails registered at least one click. Open rate and click rates are key factors to measure email engagement and conversion. Healthy open and click rates indicate that your contacts regularly engage withEmail Deliverability Tip #10: Improve email engagement
In yesterday's post, we learned techniques to avoid complaints. Today we'll be focusing on practices to improve email engagement. We all know that email engagement is the cornerstone of email marketing. Mailbox providers have started considering email engagement as the primary factor in making major inbox decisions. It's time we align our marketing strategies accordingly to achieve better inbox placement. Here are few best practices to improve email engagement: Craft emails with an attractive template,Email Deliverability Tip #6: Avoid getting marked as spam
In the previous post, we learned about the importance of domain authentication. Today we'll be learning best practices to avoid getting marked as spam. Ever wondered why your emails are marked as spam even though you stuck to your regular sending practices? Your emails could be marked as spam for reasons including offering irrelevant content, employing poor sending practices, or experiencing technical issues in the receiving server. While crafting your email content and sending your emails, youDynamic Content
I would like some help with using dynamic content please, how to fill in the 'if' and 'else' fields etc... Also, does the dynamic content work in test emails? Any help would be very much appreciated!Email Deliverability Tip #9: Avoid complaints
In the previous post, we learned techniques to avoid unsubscribes. Today we'll be focusing on practices to avoid receiving complaints. Your contacts submit a complaint when you send email without their consent, when you bombard their inbox with your emails, or when they keep receiving irrelevant content. You can avoid complaints by following these practices: Get the consent of your contacts before sending them emails. Ensure that you're not flooding your contact's inboxes with emails. Provide theEmail Deliverability Tip #8: Avoid unsubscribes
In the last post, we learned techniques to avoid email bounce. Today we'll be learning the best practices to avoid unsubscribes. Your contacts will unsubscribe either if they are not offered relevant content or if they are irked by your sending practices. You can implement the following strategies to keep your contacts engaged and reduce unsubscribes: Offer content that is relevant to your contact's needs and interests. Maintain a consistent email volume and email frequency. Don't bombard recipientsEmail Deliverability Tip #5: Authenticate your sender domain
In yesterday's post, we learned about crafting the email content. Today we'll be learning about best practices when implementing domain authentication. Domain authentication is the process of implementing validation mechanisms that protect mail boxes from malicious attacks. These validation mechanisms verify an email right from its point of origin and ensure that the email message is not tampered with. Implementing these authentication mechanisms not only safeguards your emails, but also earnsEmail Deliverability Tip #7: Avoid bounce
In the last post, we learned techniques to avoid spam. Today we'll be learning best practices to avoid email bounce. Bounce occurs when sent emails cannot be delivered. This will happen when you have invalid email addresses in your mailing list and when the receiving server considers your email content or your sending practice to be suspicious. Here are few best practices you can follow to avoid email bounces: Use the double opt-in technique to prevent the entry of invalid email addresses intoLinkedIn Campaigns in Zoho
Hello, I've integrated LinkedIn with Zoho Campaigns. I see that I can create a post on LinkedIn from Zoho. But how I can see already existing LinkedIn campaigns? I have a LinkedIn ad campaign, which I would like to see in Zoho (results etc.). Is it possible? Regards, PJEmail Deliverability Tip #2: Make a great first impression with your subject line
In yesterday's post, we learned about techniques to grow and maintain a mailing list. Today we'll learn about how your subject line can make an impact on conversions. The subject line is one of the few things a recipient notices before opening an email. A good, compelling subject line is the gateway to achieving better open and click rates. Here are few best practices you can follow while crafting a subject line: Don't use misleading subject lines. Keep them short and crisp. Avoid spam triggerCampaign Contact Scoring
I have set up contact scoring, contact classification and a scores view in campaigns I have the contact score and campaign member status syncing back to the CRM I would like to use either the contact classification criteria or the criteria established in the scores view to allocate a status to a contact which will then sync back to the CRM. Is this possible ? Is it only Contact Score and Campaign Member Status that can be pushed back to the CRM - so I can't have another field populated via campaignsTemporary failure :smtp;554 5.2.3 MailPolicy violation Error delivering to mailboxes
Buenas tardes, tengo varios correos que han sido bloqueados por este problema, por favor me podrían indicar como resolver este inconveniente y como poder activar esos correos para que sigan recibiendo información: Saludos cordiales,Adding a new email in an autoresponder series
Hi folks, I am building our first autoresponder series in Zoho Campaigns. I am still building the autoresponder and have not yet activated it. I would like to add an additional email between two existing emails in the autoresponder sequence. However, I cannot see a way to do this. Am I missing something? Best regards, joeEmail Deliverability Tip#1: Build quality mailing lists
We all know that the lifecycle of an email campaign involves various phases like ideation, design, testing, and sending. Though we adhere to this model, sometimes our campaigns don't perform well and we end up a little short on achieving the desired conversions. To maximize conversions, marketers should instill and adhere to a set of best practices during every phase of the email campaign's lifecycle. For the next three weeks, we'll learn about these best practices. Today we'll focus on mailingTip of the week 05 - Liven up your campaigns using polls
Your emails are the tool to boost subscriber engagement, eventually helping you build reliable relationships with your subscribers. However, building these relationships cannot be achieved overnight. It requires periodic levels of outreach. First and foremost, the key to a successful engagement is understanding your recipients' needs, and your emails have to reflect this. It's important that you get your subscribers to contribute their opinions, share their suggestions, and validate their interests.send email to contacts with no activity in 180 days
i send out a newsletter weekly and the list grows rapidly. i want to send an email to contacts with no activity letting them know i will be unsubscribing them due to no activity. how do i do that?Email Signature
Hi Is there a way to add your email signature to a campaign mailer? Thanks BillCampaign - Workflow - Assign tag based on activity
hello. i am trying to create a workflow that ends up tagging a lead when they click a certain link and sending them into appropriate campaign. for instance. in one email i have 2 links. 1 link is for "topic 1" 1 link is for "topic 2" when the recipient clicks "topic 1", i want to create a tag "topic 1" and send them into a different workflow/campaign "topic 1" when the recipient clicks "topic 2", i want to create a tag "topic 2" and send them into a different workflow/camapign "topic 2" how do iHow do I have my workflow change if my "lead" becomes an "account" and remove them from a drip campaign?
What's the trigger/process so that when a "lead" is converted to an "account" within the CRM, that Campaigns then reads that and removes the "contact/account" from the workflow?Custom HTML email templates for Campaigns sign up confirmation email
Hello, I would like to be able to customise the newsletter signup email in the same way we can a campaign. I need to use our branded banners, google fonts etc. Can I get access to edit the html?Has anyone else got a bug when integrating a Form with Advanced Campaigns Zoho Form?
I am trying to integrate a pretty basic form (4 fields) with Campaigns and when trying to select the Form for the campaign I get this single option in the drop-down selector: [Exception in:/jsp/V2/CreateCampaign.jsp] java.lang.Long cannot be cast to java.lang.String] Anyone come across this as well, and/or have a work-around?Tip of the week 70 - How to organize your email list?
A quality email list adds value to your email marketing efforts. However, what if the quality of your email list is slowly draining out due to ineffective organization of the email list? That is a pretty bad picture to imagine, right? No worry, we have wrapped up a bundle of email list organization tips for you. This will help you stay organised, focused and productive. 1) Deep clean your email list The amount spent on maintenance of a particular email list is parallelly connected with the increasingDomain rules
Greetings!! Is possible to have the same Domain in 2 different Zoho Campigns accounts? Thank you!!Tip of the week 69 - Secure and reliable practices for email marketing
Being one of the most reliable channels in marketing can be considered as one of the reasons why email marketing is still powerful. However, as email marketers, it is important to keep your contacts safe from all the existing security threats because they trust you and the email marketer in you. So, before you launch an email campaign to your contacts, ensure that you secure their information. Here's what you could do: 1. Choose an appropriate software: There are numerous email marketing toolsManaged List in campaigns with Sync
In campaigns we are syncing our CRM Contact module into campaigns. The sync shows the number of imported contacts but they do not go into the mailing list. We have tried using "immediate" as well as "periodic" syncs. None of them make it into the mailing list. We have tried several times into several mailing list and from different modules and nothing. I have attached the sync info screen grab.Tip of the week 06 - Use vCards to improve email deliverability
These days, people are inundated with emails from across brands, and in fact, they get overwhelmed by the sheer number of unread emails in their mailboxes. As a brand that's practicing inbound marketing, you definitely wouldn't want your emails to get buried in your subscriber's cluttered inbox or go unnoticed in their spam folder. One of the best ways to handle this would be, to ask your subscribers to add you to their address books. Whenever someone subscribes to your newsletters/service, as aSync limit between CRM Plus and Campaigns
I have been working on cleaning up my sync and managed lists over the last few days. I noticed this afternoon I was down to "5 remaining syncs for this month". A few of my syncs were being done "daily" that didn't need to be done that often so those were changed or deleted. It seemed that last week I still had 39 syncs left for the month. Is that number (5) left a result of those syncs? And when does the month start? My monthly renewal starts of the 13th of each month. Along those lines. . . So myTip of the week 68: The specifics of double opt-in method
While configuring your signup form, you have probably seen your software saying, "By default, this signup form is double opt-in enabled." This is because the makers believe that double opt-in has deep-rooted benefits for your email deliverability (read: inbox placement). So in this tip-of-the-week edition, I'm going to share an use case (for double opt-in) that nullifies an otherwise serious problem. Note: Recently, we published a blog explaining: why marketers should prefer double opt-in toZoho Campaign Sync limit - 50
Hi, We're new to Zoho Campaign and are using it to sync contacts from Zoho CRM to Zoho Campaigns. We're syncing two main lists - each with about 40 segments. We're syncing these daily, so we're going to hit the 50 syncs/month limit. Is there a way to increase this limit, or to sync every two days? Every week is really too long between syncs, but every 2 days would be sufficient. Thanks Lukeknow Bouncing emails from which list
Hello, I would like to know if there's a way to know the bouncing emails (soft and hard) from the campaigns reports from which list so I can easily delete the emails.Feedback from anyone using fairly large automated workflows... about to set one up.
HI, I'm about to set up an automated workflow containing around 35 emails all delivered a day apart. The plan is to use Zoho Checkout to take a payment, this is integrated with Campaigns and will add the person to a specific list which then kicks off 35 emails over 35 days. Has anyone experience of setting up a flow this large? Anything to watch out for? Does the Zoho Checkout integration kick off an automated workflow? Is there a limit on automation steps or numbers of people within an automation?Zoho Campaigns - Missing contacts from Synced list (Zoho CRM)
Hi, We've just recently taken out a subscription to Zoho Campaigns, and we've performed an initial sync. After the sync, the number of active contacts didn't match our expectation until we found the "Ignored Contacts" section. In the ignored contacts section, we had contacts blocked under the following areas: File Duplicated - no problems with this Invalid Pattern - we fixed the email address and now that's working Empty Email Addresses - expected behaviour Group Emails - We don't know why theseReuse a workflow with the same contact
I want to reuse a workflow with a contact who has already used it. Let me explain better, I have a workfloow that is activated when a new contact is entered in a list, when the workflow ends I remove the contact from the list, if the contact sends me a new request then it falls back into the list, this does not start the workflow, is there a way that allows the contact to restart the workflow again? ThanksLearn from Home - 1-Minute Marketing from Zoho Campaigns
Hello everyone, By now, learning must have become an innate skill for most of us, thanks to the resources available online. We, from Zoho Campaigns, would like to make learning an enjoyable experience for you! With that, comes 1-Minute Marketing, our video project that helps you quickly grasp the email marketing basics through less-than-a-minute lessons. We've covered the basics of email marketing, under the categories of: - Beginner Zone - Personalization and Inclusion - Optimization and DeliverabilityHow to switch to business account for instagram profile?
Hi, I am trying to schedule post for Instagram, from Zoho. But it is not allowing to schedule it. Also, it is not allowing to post the post from zoho to my Instagram profile. It will really great if you can help mePulling a Custom CRM field from a form and adding it into a campaign email - Merge Tag?
I tried searching for a solution in the form, but I am honestly not sure what to even search for. We have a dealer app created with several custom Account level fields I have created an email campaign and need to pull in one of the custom fields (Scode) into the email. I've tried using the custom merge tag creator but when I search for the field (Scode) from the CRM - it does not locate it. I followed the knoweldgebase articles online and can do it with default fields. But the custom ones we createdNext Page
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Hello everyone! We're happy to announce that Zoho Campaigns' What's New page has undergone a complete revamp. We've bid the old page adieu after a long time and have introduced a new, sleeker-looking page. Without further ado, let's dive into the mainBot Filtering & Apple Mail Privacy Protection Compliance in Zoho Campaigns
Dear Campaigns Users, The wait is over! We’re excited to announce that the enhanced bot filtering feature is now live in Zoho Campaigns. This update brings greater accuracy to your email campaign reports by distinguishing real user engagement from automatedAttention: Changes to 10DLC TCR pricing and new authentication requirements
Hi everyone, Starting August 1, 2025, The Campaign Registry (TCR) is introducing new pricing changes and a mandatory brand verification process called Authentication+ 2.0, which will affect how you register and manage your 10DLC messaging services. TheseUpdates to Auto-Upgrade in Zoho Campaigns
Hello everyone, We've rolled out a new update that slightly modifies how the auto-upgrade option in Zoho Campaigns works. Even if you hit the contact limit, this update ensures that your account is upgraded and that contacts are imported smoothly—withoutImportant Update: TRAI Mandates New SMS Header Format
Hello everyone, We have an announcement regarding a new regulation by the Telephone Regulatory Authority of India (TRAI) that affects all application-to-person (A2P) SMS services. Starting on May 6, 2025, TRAI has mandated that telecom service providers
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Sticky Posts
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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