Tip of the week 29 - Improving open rates: 3 basic factors
The most important factors to consider while reviewing your past email campaigns are spam rates, email open rates and unsubscribe rates. This will tell you the engagement of your email campaigns. Here are few steps to improve your open rates. Note: We have a few tips on reducing spam rates too! 1) The list - Keep it fresh. Not only a paid list, but also failing to clean your existing list once in a while affects open rates. It is important to remove inactive subscribers periodically (i.e., 6Tip of the week 28 - Reducing spam rates: 3 basic factors to consider
As per reports of Kaspersky Lab, the year 2018 saw 52.54% as the average percentage of spam in global mail traffic. A full-blown study on our survey reports conducted for holiday email marketing, made us realize that few users faced difficulties since their emails ended up in spam folder. The top-notch to initiate and reduce spam rates of your email campaigns requires ensuring basic factors, after authenticating your email with SPF, DKIM and DMARC. Achieving a hang of these will help you sortZoho Campaigns Community Meetups 2019 - South Africa
Hi everyone, Here comes the next set of Zoho Campaigns Community Meetups: Location: South Africa Cities: Johannesburg, Durban, and Cape Town Agenda 1. Introduction to Zoho Community 2. The Basics of Email Marketing: Creating effective campaigns Integration with Zoho CRM Content Personalization Best Practices 3. Drip Marketing 101: When and why to use drip campaigns Autoresponders and Workflows 4. A sneak-peek of Zoho MarketingHub: The pre-sales and post-sales marketing journey The artZoho Campaigns Community Meetups 2019 - France and Germany
Hi everyone, Adding to our list of existing Community meetups, here's the next set: Location: France and Germany Cities: 4 (Paris, Berlin, Frankfurt, and Munich) Agenda: 1. Introduction to Zoho Community 2. The Basics of Email Marketing: Creating effective campaigns Integration with Zoho CRM Content Personalization Best Practices 3. Drip Marketing 101: When and why to use drip campaigns Autoresponders and Workflows 4. A sneak-peek of Zoho MarketingHub: The pre-sales and post-sales marketing journeyCampaigns Community Meetups 2019 - United Kingdom
Hi everyone, Zoho Campaigns brings to you its first set of Community meetups at the United Kingdom. Here's the complete schedule: Location: United Kingdom Cities: 7 (London, Bristol, Birmingham, Manchester, Leeds, Dublin, and Edinburgh) Agenda: 1. Introduction to Zoho Community 2. The Basics of Email Marketing: Creating effective campaigns Integration with Zoho CRM Content Personalization Best Practices 3. Drip Marketing 101: When and why to use drip campaigns Autoresponders and Workflows 4.Campaigns Community Meetups 2019 - Asia Pacific (APAC)
Hi everyone, Hope you all had a great start for the year! Zoho Campaigns is back with its first round of Community meetups for this 2019. Location: Asia Pacific (APAC) Cities: 8 (Bangkok, Ho Chi Minh City, Hanoi, Hong Kong, Manila, Jakarta, Singapore, Kuala Lumpur) Agenda: 1. Introduction to Zoho Community 2. The Basics of Email Marketing: Creating effective campaigns Integration with Zoho CRM Content Personalization Best Practices 3. Drip Marketing 101: When and why to use drip campaigns AutorespondersTip of the week 26 - Ways to overcome the post-holiday slump
It's the time of the year when marketers don't mind swollen fingers because of carrying out many email campaigns. The holiday season is on and we believe you are tasting good success in terms of customer engagement. But wait! Don't take the back seat yet. Get your thinking caps on for the post-New Year sale. Marketers generally tend to breathe easy once the holiday sale ends. However, the post-holiday season is an excellent time to re-engage with the customers, as the number of emails received byZoho Campaigns - Here comes our first live Twitter chat!
Hello, everyone! After interacting live with our user community through the many Ask the Experts sessions, we understand how much the knowledge shared during these sessions are of great help to the email marketers. We'd like to extend this Q&A format to a couple of other channels as well, and now, we're ready with our very-own live Twitter chat! What's it? It's a live chat on Twitter—we ask you a question, and you reply to the question with your answer. We'll have a couple of experts such as industryTip of the week 25 - What templates to go with during the holiday season
Holiday season is always a good time to do business. Deloitte, in its annual holiday economic forecast has predicted that the total retail sales this holiday season will increase 5 –5.6 percent, with online sales to rise 17–22 percent. This is great news. These statistics will only encourage us marketers to ideate better for creative email campaigns that will attract more traffic to the site. Designing the right email is important and email templates does make life simpler for us. Again, there areCampaigns Community Meetups at Dubai and Abu Dhabi, next week!
Hi everyone, We've got some good news! For our next Campaigns Community Meetup, we'll be coming to the United Arab Emirates. Join us at Dubai on November 20th, 2018 and Abu Dhabi on November 21st, 2018. What's it about? Through our meetups, you get an opportunity to directly interact with our experts and learn about the current email marketing best practices and upcoming trends. What more when you have a hands-on session to get adept with the product! (Do bring in your laptop) Agenda: IntroductionCampaigns Community Meetup at Paris and Lyon
Bonjour à tous! Here's some news about our next Campaigns Community Meetup. We're coming to France—come, join us at Paris on November 13th, 2018, and Lyon on November 15th, 2018. What can you expect? Let's talk email marketing—our experts will be telling you how to build your brand and drive more sales. What more when you have a hands-on session to get adept with the product! (Do bring in your laptop) Agenda: Introduction to Campaigns Community Learning. How to build your brand and drive more salesCommunity Digest 2 - A look into Zoho Campaigns' monthly learning initiatives
Hello everyone, The previous month has been great with a mix of our Community learning initiatives. We're grateful for the welcoming response, and we hope that our user community continues to support us in the future too. Here's a snapshot of our latest digest: Tip of the Week: Here are some key email marketing tips that can help you: - Why should you optimize your emails? - Delivering personalized emails this holiday season. - Here's how you can improve your holiday sales. Ask the Expert Sessions:A series of Campaigns Community Meetups at United Kingdom this November
Hi everyone, Zoho Campaigns is all set to organize its next set of Community meetups across UK—come, meet us at London, Bristol, Birmingham, Manchester, and Leeds. Campaigns Community Meetup is a free event that gives you an excellent opportunity to learn about the product, network with partners, and meet the peers from your city. Be in the know about the latest email marketing best practices and trends, and see how Zoho Campaigns can help you build your brand, drive more sales, and retain loyalPreheated
I would like to put the company logo, an image, as Preheated. Is ir possible_Here comes Campaigns Community Meetup to Asia-Pacific countries!
Hi everyone, We've got a big news! We're all set to launch our next set of Campaigns Community Meetups for the very-first time in six Asia-Pacific cities—Manila, Hong Kong, Ho Chi Minh City, Bangkok, Kuala Lumpur, and Singapore. What can you expect? Let's talk email marketing—our experts will be telling you how to build your brand and drive more sales. What more when you have a hands-on session to get adept with the product! (Do bring in your laptop) Agenda: Introduction to Campaigns Community Learning.Ask the Experts 05 - 'Tis the Season—Holiday Email Marketing
Note: Ask the Experts is a virtual, 5-hour Q&A session, more like a live chat. You ask us your questions and our experts will help you out with answers. You are given the option to start asking your questions now, while our experts will be answering them only during the specified hours. Hello everyone, The "Holiday" aura has begun, and along with it comes preparation, promotion, and celebration. Let's make this season more enjoyable with email marketing—getting the best benefits than you ever expected.Campaigns Community Meetups across Germany this October!
Hi everyone, We're ready with our next batch of Campaigns Community Meetup! We'll be starting with Germany, and the meetups will be co-hosted by our trusted partner Natalie Söll. Why attend? As marketers in this evolving digital world, it's important to understand the power of email marketing in customer engagement. We'll be discussing about: - The challenges involved in email marketing. - How to overcome these challenges with best practices. - What kind of role Zoho Campaigns plays in both engagingTip of the week 24 - Here's how you can improve your holiday sales
Holiday season, according to the movies, is the most wonderful time of the year. For the rest of the world, yes; but not for us marketers. In fact, this is the most stressful 'season' for us. Halloween, Cyber Mondays, Black Fridays, Diwali, Christmas, New Year... it's a busy time. For marketers, the struggle is real as people are looking out to buy and you need to ensure that all their needs are met. Here are different ways in which email marketing can be used to promote 'offers' that will ensureWhy my campaign is on hold
Hello, I have created my campaign and ready to send it. But its still showing that your account is on hold. I am in big trouble. Please sort the issue or guide me how to do it so I can send emails. ThanksMailMerge in Zoho
Which one of Zoho products allows you to send out a video (for example) to many different emails addresses (acts likes bcc) so other uses can't see that many other people are receiving the same email? Do you have instructions or a video on how to perform this feature?NOT GETTING EMAIL
Many of our members are adamantly sending emails to me that they are not receiving the group eblasts because zoho has put them on a DO NOT SEND list and they want me to put them back on the group list but zoho will not let me create their email on a new send list or put them back on the original send list...How do I access this discussion?
Is there a link? Where will I go on Zoho to view this discussion? Will it be recorded for later to view or will it only be a live discussion?Email is not working as a responsive - iphone mail application
Email is not working as a responsive - iphone mail applicationDirect Mail (snail mail) Tracking
Hi there! I am wondering how I can track Direct mailing (as in physical mailers) that I send to my customers. My idea is to identify them when I print their mailing labels, however I do not understand the simplest way to do this through Zoho CRM/Campaigns. Thank you!Consolidate Campaigns
I recently upgraded from CRM Plus to Zoho One. There are two account numbers, legacy and new. Most of my email Campaigns are associated with a separate Campaigns account. I want a single view of my work under Regular Campaigns and Advanced Campaigns. Any advice for me to organize my mess? I want to roll it up and have search filters based on date, so that I don't have to search under six different places but only one, every time I want to read old and build a new campaign. Regular Campaigns: AllCreated New Holiday Campaign -- Don't know where it went
I've created a new holiday campaign a couple times and saved it, but now cannot find it. Any tips for navigating and organizing the campaigns?Native support of gifs in note saved from Outlook?
I use Outlook. I want to save an email in a note form and have the gifs animate and not be static, when I share the note. This is the case for Evernote. Does Zoho offer this feature? Can Zoho be an add-in for Outlook to save an email as a note, with an animated gif, ready to share? If so, what are the steps, does it cost anything?#CampaignsandCRM - Join us at the meetups in Phoenix and Las Vegas, USA
Hi people, We're happy to be announcing the upcoming #CampaignsandCRM meetups in Phoenix on 14th June, 2018, and in Las Vegas on 19th June, 2018. Join us at the sessions to know more about: - Zoho Community Learning activities. - some useful tips and tricks for Zoho CRM. - highlights from the CRM 2018 release. - building your brand and driving more sales using Zoho Campaigns. - automation capabilities of Zoho Campaigns. What more? You can network with your business peers and interact with productTip of the week 18 - A/B testing for your email marketing campaigns
Have you ever analyzed your campaign reports and wondered about The What and Whys of good/poor engagements rates? A campaign that worked with one group of audience may not work with others. The reason can be as simple as that of a subject line or a basic layout, but this does make a difference with your campaign's performance. When drafting your email campaign, you are to consider a lot of elements—the subject line, name and email address of the sender, email layout, call-to-action (CTA) buttons,Community Digest - The journey of 'Campaigns Community Learning' so far...
Hello everyone, We introduced the Campaigns Community Learning initiatives last January, and the response has been extremely good. We're glad that this helped our enthusiastic user community, and at the same time, we thank them for all the support. Here's a walk-through of our hitherto journey: Tip of the Week: Here's a collection of all our tips covering a wide range of email marketing concepts. Ask the Expert Sessions: Ask the Experts #1 - All about the new Zoho Campaigns Ask the Experts #2Tip of the week 23 - Delivering personalized emails this holiday season
The holiday season is fast approaching and it's not surprising if you find yourself too overwhelmed with all the planning. Emails, offers, promotions—there are enough things in your list to keep you busy to attract your audience this season and close more deals. We're here to help you make the most of your holiday email marketing efforts. What's the first and foremost thing you need to do to reach out to many customers? It's sending personalized, relevant emails in such a way that your emails areZoho Campagin
Why trying to use the zoho campaign I realised that my IP address was blocked hence preventing me from doing email marketing to my clients. how can I get like a noreply email so as not to always get blocked or spammed? thank you.Mail Merge for printed letter
How can I select the contacts for my mail merge? Jim LambertQUERY
Procedure for copying a regular campaign template to social media campaign?The functionality for adding pictures has disapeared from 2 of my 3 ZOHO one accounts
Hi Guys The functionality for adding pictures/ text blocks etc on the left of the screen has disappeared from 2 of my 3 ZOHO one accounts. I have tried multiple browsers. Thanks BenNot sure if i use the right hyperlink
Will this link track my visitors and add a 'visit' record in my CRM? url.com/?siq_name=$[LNAME|Customer|Guest]$& siq_email=$[EMAIL]$In Zoho Campaing, can we send individual emails to select ones ?
In Zoho Campaing, can we send individual emails to select ones > I have realized the use of features, while working on the campaign reports. at time people cant find the email, while talking on call. so this customer wanted to look at the campaing email i had sent some 10 days ago. Had there be any option to resend the email to that single client, i would have done so right on that single call. trust you would understand it, and bring in a feature addition.Syncing Zoho CRM with Zoho Campaigns
When in Zoho campaigns I go to settings and it shows I am connected to CRM. I struggle with setting up my list for campaigns from Zoho leads. I think it is a process question cause I start from zoho leads and get lost after starting up lists then end up having to generate them separately in zoho campaign. I have list in zoho campaign but they are specific to a campaign. How do I develop lists for campaigns from zoho leads to zoho campaigns?Testing campaign messages
Is there an easy way to send a campaign message to a single person (either for testing, or because someone asked us to add a contact to the list after the send went out) without having to clone the campaign?Zoho contact record updates from Campaigns
Is there a way that we can make changes to Zoho contact records from campaigns? For example, if we get a bounced email, is there somewhere in campaigns that we can click and be taken to the contact record to update it?Next Page
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Announcements
Introducing bot filtering for accurate analytics
Dear Zoho Campaigns Users, We're happy to introduce bot filtering to enhance the accuracy of your email campaign analytics. This new feature is designed to help you filter out bot-generated opens and clicks, which will ensure your campaign reports reflectDrive holiday sales with email marketing
Did you know that email marketing contributes to 30% of annual retail sales during the holiday season? Join us for an exclusive webinar where our product experts will discuss how to drive holiday sales using email marketing. What you'll learn: Why email[Edited]Zoho Campaigns: Introducing workspaces, revamped roles and privileges, and streamlined integrations
Dear user, Update alert! We're making a bunch of enhancements to improve your experience with Zoho Campaigns (visible in your account starting on August 10, 2023). What are we changing, exactly? We're glad you asked! :D The changes are focused on theImportant update: New TRAI guidelines for SMS campaigns
Hello there, There's a big update from the Telecom Regulatory Authority of India (TRAI) that could impact how you send SMS campaigns, especially if you're dealing with customers in India. Starting September 1, 2024, TRAI has made it mandatory for businessesZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
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Advice on sending Survey only if company has not responded?
I have a Zoho Survey and a list of contacts in Zoho Campaigns. The list of contacts contains multiple contacts from multiple companies. Let’s just say 100 companies with 3 contacts each My goal is to get one completed survey per company (not per contact).Workflow for a whitepaper
Hi, I would like to set up a workflow for sending a white paper. First, the user should register using a form. They should then receive an e-mail confirming their e-mail address and consenting to their data being used (double opt-in). If they confirmZoho Campaigns Blacklisted
Hi. We are unable to send out Zoho Campaigns due to the ZOHO Campaign server being blacklisted. However we are able to send out mass mails using ZOHO CRM . Any assiatance is welcome.Sharing Newsletter from Past Campaign when I don't have a list
I have created and sent a campaign (i.e. a newsletter about my blog-articles). The campaign was sent to "segments" I'm trying to post a link to past newsletters, but as best as I can tell, to create an "Archive Link" you must select a "List" I got toI cannot verify a sender address, although I have successfully set SPF and DKIM records!
Hello Zoho team, I'm trying to use the Zoho email marketing campaign. The problem is that even though I have set the SPF and DKIM records for my domain and get two green tek in the zoho panel, the email campaign setup does not accept any of my emails,
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Sticky Posts
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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