How to manage topic subscriptions in workflows?
Zoho Campaigns allows you to use workflows to associate your contacts with topics. Topic management is mandatory to send email campaigns. If there are contacts that are not associated to any topic in your workflow, they might get skipped from the send email components of the workflow.
To manage topic subscription in workflows:
- From the Navigation toolbar, select Automation and click Workflows.
- Click Create Workflows on the top-right corner.
- Select a workflow template available and click Use Template or click Custom Workflow to design your own workflow.
- Drag and drop a trigger from the panel on the left onto the canvas and configure it.
- Drag and drop Subscription Management action component from the left panel under Process section onto the canvas and click Configure.
- For users that require only the default topic (Marketing): Choose whether to mark contacts as marketing, mark contacts as non-marketing, or unsubscribe from marketing.
- For users who require multiple topics for their organization: Choose to either add topic subscription for contacts, remove topic subscription for contacts, mark contacts as non-marketing or unsubscribe contacts from all topics.
- When you add a topic subscription for your contacts, select a topic and a lawful basis of communication.
- Click Done.
Note: Click here to learn more about topic management.
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