How to build an engaging form?
Online forms, whether they are sign up forms, feedback forms, or contact us forms, can become the face of your company at some point and filling out forms is something that most people dislike. So it is essential that you make your forms more engaging and interactive in order to gain customer attention, generate leads, and boost conversions.
If capturing your customers' attention is one thing; keeping their attention until the last question on your form is quite another. This means you've got to design your forms in such a way that your respondents don't get bored with your obvious questions and abandon your form mid-way.
Here are some tips that can help you build your perfect engaging form.
Ask yourself
Try to ask yourself these questions before you begin building your form.
- Are you designing the form with the intention of embedding it on your website and generating leads?
- Do you want people to subscribe to your mailing list?
- Do you want users to place orders through your form?
- Do you want your prospects raise a free trial request of your service through your form?
Answering questions like these will help you identify the purpose of your form and know your target audience.
Ask like you would in person
Instead of simply presenting fields as Name, Phone, and Email on your form, asking questions will genuinely engage your customers, giving them the impression that their responses matter to your business and eliciting more appropriate responses. However, in the process of making it engaging, avoid making the questions ambiguous and complex.
One question, at a time
Make it simple, yet interesting by just putting one question per page with our Card forms. This way, the user experiences a sense of progression as they move on to the next step, which makes form-filling a satisfying and an engaging experience.
Choose a theme that suits the idea of your form
Zoho Forms provides you with pre-built themes and you can choose from the varied themes listed in the themes gallery that are carefully designed for both Standard and Card forms distinctly. Or, you can design flawless forms that look great on all devices, including mobile from scratch.
Let them choose the answer
Instead of leaving all questions on your form open-ended, give users options to choose from whenever possible with our choice-based fields like Dropdown, Radio, Checkbox, Multiple Choice. This will not only speed up the process of filling out the form, but will also give them an easy way of providing their answers.
Use Conditional Rules to personalize each customer's journey
Create smart forms that cater to individual needs by providing each of your respondents with a personalized journey through your form based on their responses.
Show or hide relevant fields to your respondents based on their responses by configuring Field Rules.
Display a custom Thank You message or redirect respondents to a form or a website based on their responses by configuring Form Rules.
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