In your campaign report, under Real-Time Campaign Data, you will find the reasons for any bounces in your mailing list.
Click on the bounce error message to know in detail about the bounced address.
Use the bounce details to analyze and reduce it with the suggestions below.
The best way to reduce bounces is to have a hygienic mailing list. You can find the reasons for bounces by checking your list for the following:
You can use merge tags for providing profile update link - $[LI:UPDATEPROFILE]$
Start following these suggestions, and you will soon start to see a decline in the number of bounces from your campaigns. It may take some time and multiple approaches to reduce bounces to a negligible rate, but once you start gaining momentum, you'll see the benefit.
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