Budget board in Marketing Plus lets you plan and define a marketing budget for all your activities and track the expenses. It includes paid ads, printing brochures, flyers, software subscriptions, and so on.

The budget can be defined annually, monthly, or for every quarter, depending on your preference. Various dashboards are available to help you monitor the expenses, identify the type of marketing activities where you spent the most, and ensure that you stay within the allocated budget.

Businesses can't spend on various marketing activities without a solid plan in place. To start with, you need to have a goal in mind. Ask yourself, what are you trying to achieve? It could be to increase sales, drive awareness and adoption, or reach a wider audience. To achieve that goal, it's important to come up with a plan and allocate a suitable marketing budget. This can be done by analyzing past performance, the amount spent on various marketing activities, the channels that proved effective, the ROI generated, and so on. These important metrics can help you identify and invest more on the channels where you have the better chance of reaching a wider audience.

Budget board has to be enabled from Settings to start using it in Marketing Plus. If you have multiple brands, budget board has to be enabled individually by following the steps.