Pause and resume posts - Frequently asked questions

Pause and resume posts - Frequently asked questions

Can you tell me situations where I'd have to pause/resume posts?
Please note that the pause/ resume feature is available only to the Admins in the Standard Plan and above. 

Of course! Here are two examples of social media apocalypse where you'd find yourself wishing for a pause button:

1. During an external crisis beyond your control
As a social media marketer, you'd have to be on your toes to find out what works well for your audience and what does not. You'd have to come up with interesting tweets and statuses to keep your audience engaged. Hashtags you thought a while ago as relevant and interesting could become passé in no time. But the worst is when improbable events happen during a time of crisis beyond your control. Your well-intentioned post could turn downright inappropriate overnight. And the last thing you'd want is your brand's audience calling you insensitive. This is typically when you might want to put your posts on hold if you feel the crisis could negatively impact the brand you manage. Resume the posts once the situation improves. 

2. During an internal crisis within your control
There's nothing wrong in using the same social handle for social media marketing and customer service but it surely doesn't help you set the right expectations for your brand's audience. For instance, say you are facing a downtime in your service and your customers are reaching out to your brand's Facebook timeline and X handle. Your scheduled posts would continue to appear on their feed while their comments and mentions might not be addressed on time. This is a situation well within your control. You might want to put your posts on hold, handle the situation by publishing relevant status updates and discuss with your team before you resume the posts. By doing so, your brand stays relevant and won't run into the risk of being seen as unresponsive or insensitive. 
How do I pause posts for a brand in Zoho Social?
Please note that the pause/ resume feature is available only to the Admins in the Standard Plan and above.
  1. Head over to Publishing in Settings from your Home screen.

  2. Navigate to Pause Posts under Publishing Preferences.

  3. Click the Pause button.

  4. You'll be prompted to confirm your action by leaving a message. You can go with the default message or edit the message to your preference to share with your team members. Once done, hit Pause.
Can I pause posts for multiple Brands in Zoho Social at once?
Sorry. You cannot pause posts for multiple Brands at once. If you'd like to freeze posts for multiple Brands, you will have to switch to different Brands from the dropdown on the top left corner of your screen. However, we will be bringing this functionality in the next version of this feature. 

What happens when I pause posts for a Brand in Zoho Social?
All the posts that were previously scheduled or get scheduled will be on hold until an Admin clicks Resume.

If a post's scheduled time has elapsed, it will be automatically be moved to Unattempted Posts. Later on, you or the post author can reschedule the posts, right from Unattempted Posts view.   

Also note: 
  1. Once you've paused the posts in a brand, your message will be automatically shared on Collaborate, visible only to the team members of the brand.

  2. If you have invited your clients as client members with read-only access, you'll have to tag them in the comment to make this post visible to them. However, if you've invited your clients as team members, they will be able to see your message on Collaborate. 

  3. Team members will be informed through an email sent from the name of the Admin who paused the posts.
Please note that pausing posts will not restrict team members with publishing permission from publishing or scheduling new posts. However, they will be informed with an alert when they try composing a new post for the first time. 

What happens when I resume posts for a brand in Zoho Social?
Please note that the pause/ resume feature is available only to the Admins in the Standard Plan and above. 

You may resume your posts from any of the three places:
  1. Publishing Preferences under the Publishing tab in Settings.

  2. Scheduled Posts and Unpublished Posts view.

  3. Calendar view.


On resuming, if a post's scheduled time has elapsed, it will be moved to Unattempted Posts under Unpublished Posts. The remaining posts will be published as scheduled. We will automatically notify all the team members in the brand via e-mail.

Tip: If you are on the Agency Edition and you wish to inform your clients about pausing/resuming posts, you may do so by tagging them in comments in the automated discussion in Collaborate. You may also create a new discussion visible to Client Members of that brand. We will not send any form of communication to your clients regarding this unless you have added your clients as team members.