Retention in Zoho Apptics

Overview

Retention analysis enables you to reduce churn rates and user drop-offs. Understand your app's retention patterns, increase app stickiness, and convert first-time users to life-long customers.

Retention analysis is done on a device-basis, i.e., a device is considered to be retained for the day when at least one session occurs on that particular day. You can analyze daily, weekly, and monthly retention rates for your app from day-0.

Navigate to Audience > Retention.
Select the date range for which you want the retention rate.
The retention graph will load on the screen.
You can Filter the retention rate based on various attributes such as platform, brand, OS and app version, device model and type, and country.

Retention rate calculation

The retention rates in Apptics are calculated as the percentage of the number of devices on which at least one session has happened from the start date. You can track the retention rate for your app over days (from Day-0), weeks (from Week-0), and months (from Month-0).

Types of Retention Graphs

Retention analysis graph - This graph provides you with the retention rate for each day/week/month, till the last day of the selected date/week/month range.

Start Date/Week/Month retention graph - This graph provides the retention rate and the number of devices retained from the start date/week/month till the end date of the selected date/week/month range.

Day-0/Week-0/Month-0 retention graph - This graph provides the Day-0/Week-0/Month-0 retention rate and the number of devices retained from each day/week/month from the selected date/week/month range.

NOTE: Initial unique device where at least one session has occurred is counted for Day-0. The next day, the same device is counted as retained when at least one session occurs (provided, the device is already considered for the initial count). If the device is new for the next day, it is counted as the unique device count for that day.

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