Connecting Google ads with Zoho CRM
Real-time sync of leads information from your Google Ads platform to CRM ensures that you create a smooth customer journey. The faster you follow up with a lead, the more likely they are to convert. If your sales team knows that there's an incoming lead, they can immediately follow up while holding the lead's initial interest in the business. To maintain this easy flow and to ensure that your CRM stays as a single source of information for the business, you can establish real-time sync of leads information from Google Ads to Zoho CRM through a webhook integration.
A webhook integration is a real-time bridge between the two platforms you want to connect. This connection is established through a unique URL that denotes the delivery path and a key that helps to validate the leads sent. Once these details are added, and the integration is in place, you will start receiving the leads in real-time.
To subscribe to Google Ads for real-time sync of leads
- Go to ads.google.com, and select the ad-account that has the lead form you want to sync with LeadChain for receiving real-time data.
- In your Google Ads platform, click the Campaigns icon in the left-side menu.
- Click on the Assets drop-down and choose Assets.
- Apply the lead form filter to view all the lead forms linked to the ad account.
- Hover over the lead form for which you want to establish the real-time lead sync through LeadChain, and click the Edit icon.
- Scroll down to the Export leads from Google Ads section and then expand the Other data integration options.
- Enter the webhook URL and the key retrieved from LeadChain.
- Click Send test data to check if the integration is working properly.
- Click Save.
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