Connecting Google Ads with Zoho CRM

Connecting Google Ads with Zoho CRM

Every lead is valuable for a business, as any lead can turn into a potential sales deal. That’s why it’s important to follow up and nurture the lead that comes your way.

Google Ads plays a key role in this process by helping you reach a larger audience. Your ads can appear across Google Search, YouTube, Maps, Gmail, and partner sites, giving your business access to a wide and diverse audience. More importantly, Google Ads connects you with people who are actively searching for your products or services, which means the leads you capture are more likely to convert into customers.

To track and nurture these leads effectively, it’s essential to connect your Google Ads account with your Zoho CRM. By integrating the two, leads generated from Google Ads flow directly into Zoho CRM. This eliminates the need for manual imports or exports, which helps your sales teams to act faster, ensuring a smooth customer journey from the first click to deal closure. 
To establish a real time sync between Google Ads and Zoho CRM use a webhook integration.

How Leadchain bridges Google ads and Zoho CRM

LeadChain acts as a connector between Google Ads and Zoho CRM, ensuring that leads generated through Google Ads are automatically captured, validated, and updated in CRM without manual effort.

Here is how it works;

When a prospect sees your ad on Google and clicks the CTA, they are directed to a form. Once the form is filled out, the lead details are instantly sent to Zoho CRM in real time. This ensures that every lead is captured without delay. From there, your sales team takes over, from following up, nurturing the lead, and working towards converting it into a deal.
Notes
Note
  1. Leads are synced in real time only when you set up a webhook integration between the two platforms.

Connecting Google Lead Ads with Zoho CRM involves just two steps:

  1. Connecting the apps
  2. Mapping the fields 

Connecting the apps 

This is the stage where you map the source (GoogleAds lead forms) and the destination (Zoho CRM).

In the source section, you can connect the appropriate Google account with LeadChain and select the Google ad account. The next step is to choose the Google Ads form you’ve created in your ad account, which will be used to sync leads into Zoho CRM.

The destination section lets you choose the module where you want to synchronize the generated leads: leads or contacts. You can also configure the following:

Segmentation

  1. CRM Tags: You can select an appropriate tag for all the leads generated from Google ads lead Forms, which makes it easy for you to categorize your leads and filter them from a large volume of leads data. For example, you can add a tag in CRM to easily group all the generated leads. You can also create a custom view using this tag. 

  2. CRM Campaigns: This lets you associate the leads generated to an existing marketing campaign. Say you have created a lead nurturing email campaign in your CRM, and you want all the leads generated from Google Ads to be part of the campaign. You can select the appropriate CRM Campaign from the list, and all the leads will be automatically associated. 

CRM Layout

Page Layout in CRM is the form with a specific set of fields to capture the lead's information. It normally consists of various fields and sections, such as First Name, Last Name, Company, Email, Phone, Address Information, and so on. Businesses use multiple page layouts to capture the right set of information that they need for various processes. Choosing the appropriate page layout that you have created will help you capture all the required information about the lead and not miss out on any important information.

Assignment Rule

Assignment rules in Zoho CRM let you automate the process of assigning the leads to your team based on various criteria. This helps reduce the time taken to assign the leads to your sales reps manually and optimize the resource utilization of your team. For example, you can create assignment rules to automatically assign the leads generated from Google Ads to a specific team in your organization. 


Mapping the fields  

In this stage, you can map the fields from your Google Ads form to the corresponding fields in Zoho CRM. Most fields will be automatically mapped between Google Ads and Zoho CRM, but you can edit them if needed. Let's say, Zoho CRM has a Lead Source field that helps you track where your leads are coming from. You can set the default value as Google Ads, so all leads generated through these ads are easy to identify inside CRM. Make sure to map all the available fields correctly so that every detail from your Google Ads form is captured and stored in Zoho CRM without any gaps.


To create a chain between Facebook Lead Ads and Zoho CRM

  1. Go to LeadChain module and click + Create new chain.
  2. Enter a suitable name for the Chain.
  3. Select Source and Destination as Google Lead forms and Zoho CRM respectively.
  4. In the Source section, do the following:
    1. Select a Google account from the drop down list. If you haven't connected already, click + New Google Account to add a Google Account to LeadChain.
    2. Select the Google Ad account, and GoogleAds Form from the drop down list.

  5. In the Destination section, do the following:
    1. Select a Module from the drop down list.
    2. Select an appropriate CRM Tag, and Campaign from the drop down list to segment the generated leads automatically.
    3. Select a Page Layout, and Assignment Rule from the drop down list.
    4. Select the toggle switch to Update or add leads
  6. Click Proceed to Field Mapping.



  7. Map the fields in Zoho CRM with the fields from Google Ads. Alternatively, you can also enter a default field value.
  8. Click Save and Publish. Alternatively, you can click the drop down and select Save as Draft

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