Segmentation

1. CRM Tags: You can select an appropriate tag for all the leads generated from Google ads lead Forms, which makes it easy for you to categorize your leads and filter them from a large volume of leads data. For example, you can add a tag in CRM to easily group all the generated leads. You can also create a custom view using this tag. 
   
   
2. CRM Campaigns: This lets you associate the leads generated to an existing marketing campaign. Say you have created a lead nurturing email campaign in your CRM, and you want all the leads generated from Google Ads to be part of the campaign. You can select the appropriate CRM Campaign from the list, and all the leads will be automatically associated. 
   

To create a chain between Facebook Lead Ads and Zoho CRM

1. Go to LeadChain module and click + Create new chain.
2. Enter a suitable name for the Chain.
3. Select Source and Destination as Google Lead forms and Zoho CRM respectively.
4. In the Source section, do the following:
1. Select a Google account from the drop down list. If you haven't connected already, click + New Google Account to add a Google Account to LeadChain.
2. Select the Google Ad account, and GoogleAds Form from the drop down list.
   
   
5. 
   In the Destination section, do the following:
1. Select a Module from the drop down list.
2. Select an appropriate CRM Tag, and Campaign from the drop down list to segment the generated leads automatically.
3. Select a Page Layout, and Assignment Rule from the drop down list.
4. Select the toggle switch to Update or add leads
6. Click Proceed to Field Mapping.
   
   
   
   
7. Map the fields in Zoho CRM with the fields from Google Ads. Alternatively, you can also enter a default field value.
8. Click Save and Publish. Alternatively, you can click the drop down and select Save as Draft.