Benefits of targeting TikTok customer audience

1. Customized ad targeting
   You'll be able to customize the CTA of your ad and the message conveyed for a groups depending on their location, purchase behavior and more. You can also differentiate between frequent and recent customers, offering special deals to your most loyal customer base. You can also cross-sell or upsell your products and services to a familiar customer segment. 
   
   
2. Expand reach by creating Lookalike Audience
   By targeting an audience segment that shares similar characteristics with your primary custom audience, you'll be able to expand your reach and display the ad to many more people who are more likely to purchase your product or service. You can also customize the list further and remove specific people who have already converted, leading to a lower ad spend and higher ROI. 
   
   
3. Precise re-targeting
   You can use your existing customer or email list to retarget the people who had shown interest or made a purchase earlier. Customizing your ad further and displaying it according to which customers you're targeting will help you with higher conversion rates.

1. In the LeadChain module of CRM, click + Create new chain.
2. Hover over the TikTok Custom Audience template and click Setup now.  Alternatively, you can also start a new chain by clicking Setup on your own and filling the source and destination fields manually.
3. Name the chain that you're about to create. 
4. Fill the below source-related information in the left side of your window.
1. Select the CRM module from which you want to send the information.
2. Select the tag and campaign associated with the stored information in CRM, if any.
   Learn more about leads segmentation
   
   
   
   
5. Fill the below destination-related information in the right-side of your window.
1. Choose the TikTok account you wish to connect, or click + Add new TikTok account to add the account.
2. Select the relevant TikTok ad account from the list
3. Choose the custom audience from the drop-down.
   Learn how to create customer audience in Tiktok
6. Click Proceed to Field Mapping.
   
   
   
   
   
   
   
7. Fields, such as Email and Phone Number, are mapped by default. You can update these mappings if needed and add additional field mappings as well.
8. Map the Android AAID/GAID or iOS IDFA if they are linked with your CRM. 
9. Click Save and Publish to publish the chain immediately, or click the drop-down menu and Save as draft  and publish it later. 
   

Note:

1. Android AAID/GAID or iOS IDFA is a unique id assigned to leads who click on your ads. 
   

1. You must map at least one field of customer information from the CRM to your custom audience.