Responding to reviews thoughtfully helps build trust. For negative reviews, a personalized response works better than a generic apology. Assigning the review to the right person—someone experienced and familiar with the situation—ensures a better response.
- Navigate to Home > Business Group > Business > Reviews.
![](https://help.zoho.com/galleryDocuments/edbsnd6b2254f7c331c0cbd845ea281996047ba554099f7f22fe5da2b24b027c4fdc1cc841b07a80e1b9b069aa6476121c293?inline=true)
- Hover over the review you want to assign and click the
icon at the top-right corne
![](https://help.zoho.com/galleryDocuments/edbsn7c51885261bb09971df4ad1b34dcdc6c36905d0b81c340f002a111c3cd8ed913821d1e6988a8b6fe8e866ad546c04da3?inline=true)
- Select the user you want to assign the review to.
![](https://help.zoho.com/galleryDocuments/edbsn0d6ec06fde897aefc381d3f5c7c88b13e24d84fad5777807130b73cf51a4d5a23d54512eee49366ddd70ead41089e3c3?inline=true)
![Notes](https://static.zohocdn.com/zoho-desk-editor/static/images/file.png/)
Note: You can reassign or unassign the review at any time.
![](https://help.zoho.com/galleryDocuments/edbsn6c1f2ad176145c2fc468dab8d7bdf4a7cc59770e2d9cc029f1fa066d5af22ac720076798fd461595ef3ec703197b0ebe?inline=true)
Related Topics
- How to respond to reviews in Zoho Publish
- How to use AI to respond to reviews
- How to set up auto-response for new reviews