【開催報告】東京 ユーザー交流会 Vol.4 | Zoho CRM 自動化のコツ ・Bookings のビジネス活用シーンとおすすめ機能を紹介

【開催報告】東京 ユーザー交流会 Vol.4 | Zoho CRM 自動化のコツ ・Bookings のビジネス活用シーンとおすすめ機能を紹介

ユーザーの皆さま、こんにちは。コミュニティチームの藤澤です。

11月28日(金)に新橋で「東京 ユーザー交流会 Vol.4」を開催しました。ご参加くださったユーザーの皆さま、ありがとうございました。ユーザー交流会の年内開催は、今回が最後でした。

この投稿では、当日のセッションの様子や使用した資料を紹介しています。残念ながら当日お越しいただけなかった方も、ぜひチェックしてみてください😊



ユーザー活用事例セッション：関数やクライアントスクリプトまで、CRMをもっと便利に


Zoho CRM には、ワークフローやブループリントなど、さまざまな自動化に役立つ標準機能が備わっています。さらに、関数（Deluge）のようにスクリプトを記述して高度な自動化を実現することもできます。
そのため「どの自動化機能や手法を、どの場面で使うべきか」迷われる方も多いのではないでしょうか。
本セッションでは、私自身の経験をもとに、ワークフロー／クライアントスクリプト／関数の3つにフォーカスし、それぞれの特徴と活用シーンをご紹介しました。

今回取り上げる自動化機能 / 手法

それぞれの使用用途と場面

  • ワークフロー：設定後も「設定担当者以外の人が見たとしても、直感的に理解しやすい」です。詳細な自動化の設定には最適では無いケースがあります。
    • 設定例：CRMで取引先が作成されたら、メールが自動送信されるようにする。
  • クライアントスクリプト：設定内容の要件が、画面操作だけで済む場合は本機能を利用します。
    • 設定例：CRMの操作画面に、アラート表示を出すことで、記入漏れ等を防ぐ。
  • 関数（Deluge）：最終手段。ワークフローでも、クライアントスクリプトでも実装できない場合に本機能を活用することで、希望要件の内容で設定できる可能性が出てきます。
    • 設定例：添付ファイルを一括アップロードできるようにする。（基本は1ファイルごと手動で添付操作が必要）

 3点の違い 


設定の際の気をつけるべきポイント

関数の設定でつまずきやすいポイントのひとつが、「ワークフローとの連携」です。
引数が間違っていると、ワークフロー自体の設定が正しくても、うまく動作しないという事象が発生します。「何度やってもなぜか動かない…」と感じたときは、ぜひ一度、引数を確認してみてください。

投影資料はこちら


グループワーク：Zoho で"見える化"した / したい、自社の数字

11月に3都市で本テーマのグループワークを実施し、いずれの回も大いに盛り上がりました。ここでは、当日ご参加の皆さまから共有された内容の一部をご紹介します。
  • Campaigns や Forms から CRMへデータを取り込み、見込み客がどのような経路でコンタクトしてきたのかを、よりわかりやすく可視化した。

  • CRM上 で見積書や受注書を作成することで、朝礼の際にiPadなどで簡単に共有・確認ができるようにした。

  • オフサイトで開催したイベントにかかった費用（展示会など）の参加費・ブース設置費・人件費などをCRMのサブフォームで管理していた。1イベント=1レコードとしてイベントタブにデータを貯蓄することで、各イベントごとの売上や費用対効果を確認できるようになった。

Zoho社員セッション：顧客との日程調整を自動化！Zoho Bookings で営業・サポート対応をスムーズに

11月に3都市で開催したユーザー交流会で本セッションを実施し、ゾーホージャパン技術部の田村より、Zoho Bookings の概要からデモによる活用例までご紹介しました。以下は当日の一部の様子です。


Zoho Bookingsについて


Zoho Bookings の設定について（資料の記載内容を一部抜粋）

Bookings の予約枠は、前後の間隔や時間・期間・営業日、1日あたりの上限などを柔軟に設定できます。
予約ページのデザインも、用途に応じて自由にカスタマイズ可能です。



予約の一覧/カレンダー表示、ステータスについて

※以降は主にデモ動画を投影して説明しました。詳細は、次ページ以降の投影資料をご覧ください。



Zoho Bookings まとめ

Bookingsでは人や物の予約は可能ですが、レストランや宿泊などの日付をまたぐ予約には対応していません。


投影資料はこちら

懇親会の様子

参加者同士で交流されたり、Zoho社員に日頃の悩みや仕様の質問をされたりと、いつも以上に大盛り上がりのイベントでした 😊




お知らせ

2025年度のユーザー交流会は今回で最後です！2026年度の開催予定は、オンラインフォーラムやメールでお知らせします！
 

※スマートフォンでは、下にスクロールすると「フォロー」ボタンが表示されます。
 
今後とも、Zoho ユーザーコミュニティをよろしくお願いいたします！
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