Tip of the week 18 - A/B testing for your email marketing campaigns
Have you ever analyzed your campaign reports and wondered about The What and Whys of good/poor engagements rates? A campaign that worked with one group of audience may not work with others. The reason can be as simple as that of a subject line or a basic layout, but this does make a difference with your campaign's performance.
When drafting your email campaign, you are to consider a lot of elements—the subject line, name and email address of the sender, email layout, call-to-action (CTA) buttons, wordings in the email content. Also, you might go about making assumptions on what would resonate well with your audience and refining your marketing methods. This assumption-based marketing might fetch you unimaginably bad conversion rates. Here arises the very need for marketers to carry out a method with which they can test their campaigns before putting them in front of the audience and
A/B test campaigns
is the solution to this.
A/B testing is the best way to understand your subscribers' behavior, where you get to send two versions of your campaign to two different sets of audiences and know which one performed better.For example, let's say you want to find the best of these two approaches—
placing a CTA vs placing a link in your email campaign that leads the readers to your landing page.
With A/B testing, you create two campaigns A and B—the former containing the CTA and the latter with a link to your landing page. To A/B test these campaigns, you send them out to two groups of audiences, both the groups having equal percentage of email recipients.
After allowing the campaigns to run for a certain period of time (days, weeks, or months, depending on your business), check out the reports as to which of the two campaigns had better response.
Now you know the winner. Go ahead sending the winner campaign out to your subscribers!
You can also personalize your campaigns with a lot of other elements like the color scheme, design, images, etc. This widens your room for better conversion rates.
Cheers,
Swathika Mahalakshmi
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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