A Behind the Scenes Look at Zoho Creator

A Behind the Scenes Look at Zoho Creator

In this post, I want to provide a behind-the-scenes look at Zoho Creator, a sense of what all of our engineers are doing.

First, to step back, Zoho Creator was born of an idea I had way back in 2002. I sketched out the underpinning of a programming language, with some strongly held convictions born of my own experience. In the beginning, that language had no syntax at all - it was living purely as a set of database tables. In programming language parlance, I had defined the "abstract syntax" of the language, without bothering to define a concrete syntax. In a way, the Deluge language had soul, but no body yet.  I started an experimental project some time around 2003-2004. Zoho Creator itself was launched in 2006. 

Unlike competing systems born at that time, Zoho Creator was not simply a form/view builder. It always had more power than that, as expressed by Deluge, which is why it has endured and thrived. 

The most important aspect of evolution over the years has been in the runtime environment. Deluge has evolved from an interpreter to a just-in-time compiler, which was essential in achieving decent runtime performance. This took a fairly substantial effort, many many staff-years of R&D. We still want to speed it up much more, and there is ongoing R&D work in caching, scheduling and so on to speed things up further.

Scalability is another major area where we have spent a substantial amount of effort, consuming the majority of our team's time. Originally Deluge ran only on an SQL database. Today, it uses many different kinds of storage systems underneath, using each for what it does best. Distributed file systems, NoSQL systems, caching systems and of course SQL databases all play a role. We have also done integration with Zoho Reports, which uses is own engine underneath.

Now consider these two big items: moving from an interpreter to a just-in-time environment, and expanding beyond SQL database to multiple forms of storage. Normally these would have been highly disruptive to application developers, because we are basically doing brain surgery on the core system. The changes are essential because that was the only way we could keep the environment scaling and offering acceptable performance, while keeping our infrastructure costs reasonable so we can continue to be affordable to our growing user base.

We have pulled these off without major disruptions. I acknowledge we have had disruptions but I think the vast majority of our users, certainly any fair-minded observer, would agree they have been minor, and they were fixed fairly quickly.  While any disruption is painful to our user community, and we take our responsibility of running this platform seriously, I want to emphasize that this whole cloud platform technology is still evolving rapidly, and a lot of R&D effort is going into it to make it really bullet-proof.  This is true not just in Zoho, but across the industry. 

Now what is ahead over the next few years? I am personally working on what I call Deluge NG - the next generation of Deluge that I hope would offer much more expressive power, while at the same time being as accessible as Deluge today. My goal is to empower the "casual programmer" or even power user to get a lot more done, without having to get a Computer Science degree. It is still early days on Deluge NG, but as it matures, I will post a series of articles on it. We will offer an experimental version of it online, running on a separate instance from the present Creator, so people can get a taste of what is coming. 

For those technically inclined, the driving theme of Deluge, present in an underlying, unexposed form in the present version, but fully brought to the surface in Deluge NG, is the idea of a fully queryable type system. Basically every type, every piece of data, in your program is fully queryable in Deluge, using a very expressive query syntax. The vision behind this queryable type system is that most of what you express in loops should really be queries on your data, and it is the lack of query power in languages that forces you to build explicit loops. For a variety of reasons that I won't get into here, explicit loops are a major design smell in my world, and I want our Deluge developers to be able to avoid them as much as possible. 

I will conclude this post with one thing: Zoho Creator is the most important, most challenging piece of technology developed by Zoho. I have personally spent a decade of my technical life on it. It still has a long way to go to fulfill my original vision, but programming language platforms are hard. We have taken up this challenge because we have deeply held convictions on this subject, a near-religious belief that we can redefine the way we create world-class business applications. As with any religious belief, faith is needed; without that faith, nothing worthwhile is possible.

Sridhar



    Access your files securely from anywhere







                            Zoho Developer Community





                                                  Use cases

                                                  Make the most of Zoho Desk with the use cases.

                                                   
                                                    

                                                  eBooks

                                                  Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho Desk.

                                                   
                                                    

                                                  Videos

                                                  Watch comprehensive videos on features and other important topics that will help you master Zoho Desk.

                                                   
                                                    

                                                  Webinar

                                                  Sign up for our webinars and learn the Zoho Desk basics, from customization to automation and more

                                                   
                                                    
                                                  • Desk Community Learning Series


                                                  • Meetups


                                                  • Ask the Experts


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner




                                                            • Sticky Posts

                                                            • Zoho Creator - 2023 Release Projection 1

                                                              Hello everyone! A very Happy New Year to you and your family. Hope you're all good and having a great time using Zoho Creator to make your lives easier and your businesses prosper. 2022 was an action-packed year for us at Creator, and we hope to continue
                                                            • Zoho Creator User Group meetups in a city near you! - Oct - Nov, 2023

                                                              Greetings from the Zoho Creator team! We're hosting a series of Zoho Creator meetups in various cities across the globe, and we'd love to meet you there! Our meetups are a great opportunity to network with industry peers, exchange ideas and best practices,
                                                            • Zoho Creator - 2023 Release Projection 2

                                                              Hello everyone! Time truly flies when you're having an incredible journey, and today we mark the completion of an eventful and action-packed six months. It feels like just yesterday when we embarked on this adventure together with the launch of our new
                                                            • Upcoming Updates - August 2022

                                                              Hi all, Greetings from the Zoho Creator team! Today we've got news for you on some exciting updates. And rest assured— there’s more to come! In this post, we'll be going over the upcoming features and improvements for this month as mentioned below. A
                                                            • Introducing Zoho Creator's v2 APIs

                                                              Hello App Creators, Welcome to Zoho Creator's v2 APIs! This post will serve as the central point for migrating implementations of Creator's current APIs (v1) to v2. Improvements that v2 brings OAuth-based authentication, which is more secure than the


                                                            Manage your brands on social media



                                                                  Zoho TeamInbox Resources



                                                                      Zoho CRM Plus Resources

                                                                        Zoho Books Resources


                                                                          Zoho Subscriptions Resources

                                                                            Zoho Projects Resources


                                                                              Zoho Sprints Resources


                                                                                Qntrl Resources


                                                                                  Zoho Creator Resources



                                                                                      Zoho CRM Resources

                                                                                      • CRM Community Learning Series

                                                                                        CRM Community Learning Series


                                                                                      • Kaizen

                                                                                        Kaizen

                                                                                      • Functions

                                                                                        Functions

                                                                                      • Meetups

                                                                                        Meetups

                                                                                      • Kbase

                                                                                        Kbase

                                                                                      • Resources

                                                                                        Resources

                                                                                      • Digest

                                                                                        Digest

                                                                                      • CRM Marketplace

                                                                                        CRM Marketplace

                                                                                      • MVP Corner

                                                                                        MVP Corner







                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now


                                                                                            Zoho Show Resources


                                                                                              Zoho Writer Writer

                                                                                              Get Started. Write Away!

                                                                                              Writer is a powerful online word processor, designed for collaborative work.

                                                                                                Zoho CRM コンテンツ








                                                                                                  Nederlandse Hulpbronnen


                                                                                                      ご検討中の方




                                                                                                            • Recent Topics

                                                                                                            • Can i connect 2 instagram accounts to 1 brand?

                                                                                                              Can i connect 2 instagram accounts to 1 brand? Or Do i need to create 2 brands for that? also under what subscription package will this apply?
                                                                                                            • Workdrive on Android - Gallery Photo Backups

                                                                                                              Hello, Is there any way of backing up the photos on my android phone directly to a specific folder on Workdrive? Assuming i have the workdrive app installed on the phone in question. Emma
                                                                                                            • Integración Books para cumplir la ley Crea y Crece y Ley Antifraude (VeriFactu)

                                                                                                              Hola: En principio, en julio de 2025, entra en vigor la ley Crea y Crece y Ley Antifraude (VeriFactu). ¿Sabéis si Zoho va a cumplir con la ley para cumplir con la facturación electrónica conectada a Hacienda? Gracias
                                                                                                            • How to add a % Growth column for year-over-year comparison (2024 vs 2025)

                                                                                                              Hello, I am trying to build a monthly revenue comparison between 2024 and 2025 in Zoho CRM Analytics. My current setup is: Module: Deals (Affaires) Filter: Stage = Closed Won Date field: Closing Date Grouping: By Month Metrics: Sum of Amount for 2024,
                                                                                                            • How to searchByCriteria records that are under approval?

                                                                                                              I need to search for both approved and pending approval records Is that possible with this method? Or I need to a different method? var priceReqID = $Page.record_id; log(priceReqID); var records = ZDK.Apps.CRM.Price_List_Item.searchByCriteria("Price_Request:equals:"
                                                                                                            • How to add Simple Analytics to Zoho Pages?

                                                                                                              I have a website with Zoho Pages, how do I add Simple Analytics on it? They seem to have code they need to be embedded https://docs.simpleanalytics.com/script
                                                                                                            • End Date in Zoho Bookings

                                                                                                              When I give my appointments a 30 minutes time I would expect the software not to even show the End Time.  But it actually makes the user pick an End Time.  Did I just miss a setting?  
                                                                                                            • Cant seem to delete an email account

                                                                                                              Hello, I have researching for 4 days how to delete an email account and I am absolutely without a clue. The email account I am trying to delete is support<AT>fyshoes<dot>com. It's the first email account I made and it (is???) was associated with the super user (me). I have since changed it to adming<AT>fychoes<dot>com and I see the support email in my list but I just cant seem to get rid of it. Ultimately I want to associate that email account with another user that I want to add. This is really
                                                                                                            • Commerce Order as Invoice instead of Sales Order?

                                                                                                              I need a purchase made on my Commerce Site to result in an Invoice for services instead of a Sales Order that will be pushed to Books. My customers don't pay until I after I add some details to their transaction. Can I change the settings to make this
                                                                                                            • Import data into Multi-Select lookup field from CSV/Excel

                                                                                                              How to import data into a multi-select lookup field from the CSV/Excel Sheet? Let's say I have an Accounts multi-select lookup field in the Deals module and I want to import the Deals with Accounts field. Steps:- 1. Create/edit a multi-select lookup field
                                                                                                            • Sync desktop folders instantly with WorkDrive TrueSync (Beta)

                                                                                                              Keeping your important files backed up and accessible has never been easier! With WorkDrive desktop app (TrueSync), you can now automatically sync specific desktop folders to WorkDrive Web, ensuring seamless, real-time updates across devices. Important:
                                                                                                            • Script that deletes a record?

                                                                                                              We're using WP Plugin "Integration for WooCommerce and Zoho Pro", and have created a couple of Feeds to send data to Zoho. We are trying to create Contact records, but only based upon condition. Tried to make it with small Deluge function and Workflow,
                                                                                                            • A formula that capitalises the first letter of each word

                                                                                                              Hi all, is there a zoho formula that can capitalise the first letter of each word in a string? INITCAP only capitalises the first letter of the first word.
                                                                                                            • Quotes in Commerce?

                                                                                                              In Zoho Ecommerce, I need to be able to generate quotes, negotiate with customers, and then generate invoices. Currently, I plan to integrate Zoho CRM to generate quotes. After negotiation and confirmation, I will push the details to Zoho Ecommerce to
                                                                                                            • Zoho Commerce - Mobile Application

                                                                                                              Does Zoho Commerce have a mobile application for customers to place an order?
                                                                                                            • Register user through Phone Number by Generating OTP

                                                                                                              In zoho commerce , I am developing website on online food store Inilialy the user get verification code to their email for registering there account for login. But I need to login using phone number by generating OTP automatically rather than verification
                                                                                                            • Unable to change sales_order status form "not_invoiced" to "invoiced"

                                                                                                              I am automating process of creating of invoice from sales_orders by consolidated sales_orders of each customer and creating a single invoice per customer every month. I am doing this in workflow schedule custom function where i create invoice by getting
                                                                                                            • Custom Buttons for Mass Actions

                                                                                                              Hello everyone, We’ve just made Custom Buttons in Zoho Recruit even more powerful! You can now create Bulk Action Buttons that let you perform actions on multiple records at once, directly from the List View. What’s new? Until now, custom buttons were
                                                                                                            • Zoho Vault Passwords

                                                                                                              Is there a way to consume Zoho Vault Manager passwords using the API? Thanks in advance.
                                                                                                            • Is the ChatGPT Assistant integration capable of recognizing WhatsApp voice messages?

                                                                                                              I was wondering: if a visitor sends me a voice message on WhatsApp, would the assistant be able to transcribe it and reply to them?
                                                                                                            • Zoho Creator to Zoho CRM Images

                                                                                                              Right now, I am trying to setup a Notes form within Zoho Creator. This Notes will note the Note section under Accounts > Selected Account. Right now, I use Zoho Flow to push the notes and it works just fine, with text only. Images do not get sent (there
                                                                                                            • 【Zoho CRM】レポート機能のアップデート

                                                                                                              ユーザーの皆さま、こんにちは。コミュニティチームの藤澤です。 今回は「Zoho CRM アップデート情報」の中から、レポート機能のアップデートをご紹介します。 目次 1. レポートのエクスポート時のレコードIDの表示について 2. 通貨項目の表示について 3. レポートの削除の監査ログへの反映について 1. レポートのエクスポート時のレコードIDの表示について これまで、レポートをエクスポートするとファイルにレコードIDが必ず含まれていました。レコードIDが識別子として役立つ場合もありますが、実際には多くの企業で参照されることはありません。
                                                                                                            • Translation in zoho bookings

                                                                                                              We cant translate zoho booking emails. The general text we can change. But what about text like: ""Here a link to join the meeting online:"" and "Add to Zoho Calendar" and "Add to Google Calendar"? No professional business have mixed languages. Its looking
                                                                                                            • Is there any way to bill one client in different currencies on different invoices?

                                                                                                              I have some customers who have their currency set as USD and most of their billing is done in USD.   However, from time to time I have a need to bill them in my base currency GBP for some specific invoices, but there seems to be no way of doing this that I can see. The only workaround that I can see is to create two client records for the same client, one for USD billing and one for GBP billing, but this is not an ideal situation. Is it likely that the (hopefully!) soon to arrive multi-currency support
                                                                                                            • API name for all fields in Zoho Project (Standard or custom)

                                                                                                              Hi! I struggle to find easily all API name of all field in Zoho Project to build my API rest with other services. We can find them very fast in CRM but not in PRoject.   Could you share a function to get the list of all API Name of any field of an App
                                                                                                            • Disappearing Mouse cursor in Zoho Mail / Windows 11 (Chrome + Edge)

                                                                                                              I'm seeing an issue when writing mails with the light theme with the mouse cursor being white and the document area also being white - making it nearly impossible to see the mouse cursor. I see the problem on Windows 11 under Chrome and Edge. (Yet to
                                                                                                            • Zoho Assist not rendering NinjaTrader chart properly

                                                                                                              Hi everyone. Just installed and testing Zoho Assist. I want to display my laptop' screen (Windows 11) on a monitor connected to my Mac mini. The laptop is running a stock trading program called NinjaTrader. Basically, when running, this program displays
                                                                                                            • Dropshipping Address - Does Not Show on Invoice Correctly

                                                                                                              When a dropshipping address is used for a customer, the correct ship-to address does not seem to show on the Invoice. It shows correctly on the Sales Order, Shipment Order, and Package, just not the Invoice. This is a problem, because the company being
                                                                                                            • Best way to schedule bill payments to vendors

                                                                                                              I've integrated Forte so that I can convert POs to bills and make payments to my vendors all through Books. Is there a way to schedule the bill payments as some of my vendors are net 30, net 60 and even net 90 days. If I can't get this to work, I'll have
                                                                                                            • Link(s) between Notes

                                                                                                              Hello Everyone, It would be great if links could be created between notes. Let's say we have 5 Notes A, B, C , D, E. I would like to be able to link Note A to Note B but not in other way, so no link appears in Note B linking to Note A. An so on, linking
                                                                                                            • Option to Hide Project Overview for Client Profiles

                                                                                                              In Zoho Projects, the Project Overview section is currently visible to client profiles by default. While user profiles already have the option to restrict or hide access to the project overview, the same flexibility isn’t available for client profiles.
                                                                                                            • Zoho Books | Product updates | August 2025

                                                                                                              Hello users, We’ve rolled out new features and enhancements in Zoho Books. From the right sidebar where you can manage all your widgets, to integrating Zoho Payments feeds in Zoho Books, explore the updates designed to enhance your bookkeeping experience.
                                                                                                            • Regex in Zoho Mail custom filters is not supported - but it works!

                                                                                                              I recently asked Zoho for help using regex in Zoho Mail custom filters and was told it was NOT supported. This was surprising (and frustrating) as regex in Zoho Mail certainly works, although it does have some quirks* To encourage others, here are 3 regex
                                                                                                            • Feature Request: Assign Documents to Already Entered Bills, Expenses, Invoices, etc.

                                                                                                              Hi Zoho Team, We are regular users of the Documents module in Zoho Books and appreciate its ability to keep financial records well-organized. However, we’ve noticed a limitation: There is no way to attach a document from the "Documents > Files" section
                                                                                                            • I don't see any WITHDRAWL transaction at all

                                                                                                              Hi I manually imported my bank statement to Zoho books today and I am a complete newbie. I have been reading the knowledgebase but unable to fix this. I only see "Uncategorized 91 DEPOSIT transactions". I don't see any WITHDRAWL transaction at all. Also,
                                                                                                            • Shared inbox unable to see replies

                                                                                                              Hi we are a small company me and someone else, we have a shared inbox for our sale@ and contact@ however we have this issue where by if i reply to an email or the other person reply to the email, it does not show it to them and therefore we end up replying
                                                                                                            • Kaizen #136 - Zoho CRM Widgets using ReactJS

                                                                                                              Hey there! Welcome back to yet another insightful post in our Kaizen series! In this post, let's explore how to use ReactJS for Zoho CRM widgets. We will utilize the sample widget from one of our previous posts - Geocoding Leads' Addresses in ZOHO CRM
                                                                                                            • 404 error at checkout

                                                                                                              Our customers are getting a 404 error at checkout. Anyone else with the same problem?
                                                                                                            • FONT Sizing in Notebook

                                                                                                              Hi Kishore - What is the status of adding font sizing to the application? I have several things that I have pasted directly into Notebook and the fonts are HUGE! I would like the ability to highlight them and reduce the font to a legible size. Nothing
                                                                                                            • Can managers Upload documents to their direct rapports?

                                                                                                              Admin employees have the ability to upload documents to employees' files; however, managers do not have add/manage button - is it possible for managers to upload their direct reports' documents, such as absence documents or 121 documents. Is there something
                                                                                                            • Next Page