Tip of the week 14 - Build sender reputation with List Description
Email remains the standard channel of communication regardless of the evolution of marketing concepts. Taking into consideration a lot of email spamming and data protection laws, it's important to maintain transparency in your email marketing campaigns. Creating this element of transparency is not just to stick to these regulations but to essentially earn sender reputation and trust. Also, by meeting such simple factors, you get your subscribers to engage more with your brand.
As far as email communication is concerned, the email footer is where all the privacy elements are given. One of the critical things we often overlook to include in the footer would be the list description. List description is one effective way to let your subscribers know why they are receiving this particular email.
Subscribers sign up to tons of newsletters everyday and it's hard for them to remember when and what they subscribed to.
Assume you have a mailing list of the attendees from your recent event and you want to send out emails about the future happenings in your brand, say Zylker. Including the list description in your email footer would help them recognize why they got added to your mailing list. Here, you could add a note that says, "You're receiving this email because you participated in the Zylker event".
Below are some tips to keep in mind while adding your list description.
- List description may differ for each mailing list so we advice you to add the most relevant message for each list. Here are a few examples,
- You're receiving this email because you signed up to Zylker blogs.
- You're receiving this email because you showed your interest in the recent Zylker webinar.
- Do not use a font that's too small to read as the list description might lose its effectiveness.
That said, here's a tip for this week on the importance of list description in your emails.
Cheers,
Swathika Mahalakshmi
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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