How to implement it?

• Navigate to Settings > Automation > Intelligent Triggers, and click Add to add a new trigger rule.
  
• Under "When would you like to trigger the visitor?" select Performs the custom action from the drop down, enter a value for the trigger, and set the other conditions, and Save the trigger.
  

• Now add the .visitor.customaction() code below your SalesIQ widget code on your website's source code. 
  

How custom actions can improve customer engagement:

• Personalized responses can help your support chats sound more genuine and less automated. So there will be a higher customer response rate.
  
• Custom actions can target individual users and provide what they are looking for based on their interaction with your website.
  
• The visitor.customaction() API provides a better understanding of the users' needs and allows operators to carry the conversation accordingly.
  
• Mitigates the process of filling up forms by allowing users to initiate chat based on their custom actions.
  
• Provide a fluid transition from landing on your website to closing a deal. 
  

• Expand possibilities and engage effectively using JS APIs.
  
• Dynamically add your visitors' data using Visitor APIs.