Users can now associate campaigns with predefined content topics such as marketing, non-marketing, product updates, weekly digest, security updates, and more. This will in turn help customers choose the emails they receive based on their topics of interest, irrespective of which particular mailing list they subscribe to. For example, John Smith might be on a mailing list selected by the user of your organization while creating a particular campaign. But he may not be interested in campaigns related to financial advice circulated by the company. So, if the user creates a campaign with the mailing list, but the topic selected is financial advice, John won't receive emails from the campaign.
Lawful basis for communication
We understand the need for a clear and legal basis for interactions with the customers. Lawful basis for communication helps ensure that GDPR norms are followed and makes sure contacts have given consent to receive marketing emails related to the topics to which they have subscribed. If the business has enabled GDPR in their Campaigns account, to ensure compliance, the lawful basis for communication option will be available on the pop-up. Users can choose from the list of the options provided to comply.
What are the changes?
Besides the above enhancements, we have also introduced changes in the following sections for the campaigns integration:
New Sync flow
Send for Review
New sync flow
Keeping in mind the limitations of existing sync flow, we have released some changes for the sync flow. For accounts that have the new sync enabled, every type of sync will be immediate, and only one sync will be available per module. The sync cannot be deleted.
The campaign settings page has been modified only to show the syncs available. The previously available field mapping, as well as Zoho CRM to Zoho Campaigns tabs, have been removed. The respective functionalities are now available in the Campaigns domain itself.
The sync page will be divided into two sections. The syncs created in the older version will be available in the section titled Syncs - Available until 30 September 2022.
For the newly created syncs, only the edit option will be available, and the edit link will be redirected back to the Zoho Campaigns edit page.
Send for review
In the Send For Review pop-up, we have introduced the following additional details:
The number of users from CRM (leads or contacts) or Campaigns are on the recipients' list.
The number of contacts present in the list that conflict with the specified topic and will not receive the campaign.
The number of contacts to whom the campaign will be sent, and the default topic associated.
The total number of eligible recipients.