General Clinics: Learning to create amazing appointment scheduling sites

General Clinics: Learning to create amazing appointment scheduling sites

Imagine a scenario where you have a slight temperature or a small rash that you are worried about and you want to get it checked.

If you do not have a regular clinic that you normally visit, then the first place where you will check for a new one is the internet.

Moreover, when you do that, you are very likely to compare different clinics to each other.

This is where a spectacular appointment scheduling site comes to your rescue.

In scenarios like these, an impressive appointment scheduling site not only helps in attracting new patients to your clinic but also instills confidence in their decision to choose you for your services.



This shows that creating an attractive appointment scheduling site is one of the best value for money propositions when it comes to marketing your clinic.

In this guide, we are going to show exactly how to do so.


Do you really need an attractive appointment scheduling site for your company?

In the healthcare industry, you will know that having an outstanding online presence will improve your position among your competitors in your market.

Moreover, this will also be put in a good position so that new patients will prefer to avail your services rather than others.

This is because when it comes to choosing healthcare, most people do not compromise on quality. For your existing customers, they already know about this. As for the new ones, how will they know that you are as good as what you claim online?

One metric that you can use is to show good ratings, but that is hard to come by for new clinics that do not have sufficient reviews online.

The other way is to have a very well-built online presence that should impress the user such that he or she feels your service may be as good as you claim. The better you do this, the more you gain in terms of trust from your potential patient.

An attractive appointment scheduler is an integral part of that. It helps you deliver the message of high quality to your customer with minimal effort and cost from your side.

In today’s world where there is a great deal of competition, you need to stay at the top of your game to ensure that you make the most out of your business. In order to achieve this, you need to ensure that you have the right scheduling page for your service as well.


Certain rules and guidelines need to be followed while doing this. But why?

Our goal with this guide is to create the best scheduling page that you can do for yourself. To achieve this, there are a couple of guidelines that you need to follow so that your scheduling page does a lot more than just representing your industry.

Every industry has certain visual characteristics that are key to showing the feel of that industry when it comes to design.

For example, wedding planners tend to use colors like pink, baby blue, custard yellow and oregano green on their websites because you are far more likely to see these colors on a wedding setting. This helps them bring a wedding like feeling to anyone who views their website.

In most cases, the customers are likely to opt for such a service rather than another is not able to do these things because they are far more likely to trust the service of the former from what they have seen online.

Therefore, it is essential that you follow certain guidelines that are commonly used in your industry to ensure that your online presence helps you stay over your competition. Be it Marketing, Photography, Education or any other industry for that matter, having an attractive and good-looking appointment scheduling website can only work wonders for your business.

This guide will provide an overview of what you need to know while designing your appointment scheduling page in the education industry. If you need an in-depth guide covering every step of the process, we recommend that you go through this guide before continuing any further.


All right, so, how should you go about making an appointment scheduling site?



Your scheduling page should have a very appealing and intuitive user interface furthermore not being too much that your customers are overwhelmed with it.

If you manage to do this right then this will help you catch the attention of the customer and keep him on the page for much longer times that they usually do.

Your page should also have everything that the customer needs to know about before they schedule an appointment with your clinic.

With the right color combination, background and text you can make a great scheduling page that you can use to showcase your establishment. This will help you gain the confidence of customers which will in turn benefit your business.


The best place to start is your background image.

Your background image sets the mood for your establishment when your customer is on your scheduling page. Therefore, it is also one of the most important aspects of your page that you need to pay attention to.

Now, let us think about how the image of your page should look like. When you typically look at any website that is in the healthcare field, you would want the page to give a sense of hospitality and care that you would usually receive in a hospital. In order to do this, you need to use the colors that you usually see in a hospital.

What are the colors that you see the most of the time in places like these? Many of them are white, teal, electric blue, mint green, pink and other colors that look like these.

These colors have been associated with the healthcare industry for so long that people almost immediately associate them with a clinic or hospital. From these, you can pick your color scheme that you want to use for your page. This will be applied to both your background image as well as other elements on your scheduling page.

Once you have the colors in mind, we would suggest that you pick a picture for your background image that incorporates these colors from your appointment schedule site. It will be better if these pictures show your establishment and staff.

Keep in mind that there will be other elements on top of your background image, so try to pick one that does not have too much going on in image. A simple and beautiful image is often the best pick for your background as it will compliment and accommodate everything else on your scheduling page well.

If in case you have just started your business or if you really cannot find some professional images, fret not. There are many websites from which you can either buy an image or download one for free, for which the process is explained in detail on the guide which is mentioned at the beginning of this one.

While solid colors are also an option for the background, we would highly recommend against that as it will look very badly put together and will not show the effort and quality that you have in your services through the scheduling site.

If you decide to go with an image, one more thing that you will need to keep in mind is that you need to pick an image where there are not many subjects along the border.

This is because the logo of your establishment and the name will appear on the top left corner of your scheduling page, which may not be visible if there is a lot going on behind it on that part of the background image.

If you are having trouble getting the color scheme of your choice, look at some websites of popular healthcare centers to get some inspiration. Also, here are some of our recommendations for the same:

While picking colors from these recommendations, you can use the hex value given below to get the exact color from above.


What about the other things on your site, then?

The color scheme that you had picked earlier while choosing your background image will be the one that you are going to use on other parts of your appointment scheduling page.

We do this so that your background image and the elements on your scheduling page together look like a part of a single design language. This brings a complete and attractive look to your scheduling page as well.

As for which of the colors to apply for the elements, we would suggest you to go with a color that goes well against the ones that dominate the background image. This helps the elements to be easily visible from the background image. This color can be picked from the ones that you had in mind earlier.

In the case of the text, it is best to go with the same color that you had applied for the button to bring uniformity to the page. If in case anything in the background is interfering with this, you can also go with black or white depending on the situation. Use a trial and error method for this and pick the color that helps the user to read the text very easily.

For every edit that you make on your page, we recommend that you check out the live preview of your page with the changes implemented by clicking on the Go To button at the very bottom of the Workspace Settings page.

In a nutshell, your scheduling page should have a simple and beautiful background, a good color on your buttons with the right text color on top of it. This will give a very health care like feeling to your customers, for that lack of a better description of the feeling.


The text on your site is probably the most powerful part.

There are two lines above the buttons where you can give any text that you want on your scheduling page.
There are two ways to use these text fields: You can either use this part to advertise your establishment by using some phrases to do so or you can use this to provide information to the users that they need to know about before scheduling an appointment with your clinic.

This choice is yours to make but ensure that you utilize that space effectively. If you feel that the given space for text is not sufficient for you, you can always edit the space between the buttons and the footer of the page to write what you need. Just ensure that the text on the image is legible enough to be read easily by the customer if you choose to do so.


Is that everything that you need to do? Not quite!

After you have done designing the appointment scheduling page, we highly recommend you show your page to others and ask for their opinions.

While the opinions of others help in pointing out things that you may have missed out in the process, they also sometimes provide suggestions about your work that may help improve your page.

Ensure that you get different points of view from people that you trust such as colleagues, friends and family and incorporate that changes that you think will improve the scheduling page.

You can also start asking your customers for feedback on the same from which you can take in suggestions that can be used to improve your scheduling page further.

We hope that this guide will help you! If you have any questions regarding this guide, let us know in the comments below.

    Access your files securely from anywhere

          Zoho Developer Community




                                    Zoho Desk Resources

                                    • Desk Community Learning Series


                                    • Digest


                                    • Functions


                                    • Meetups


                                    • Kbase


                                    • Resources


                                    • Glossary


                                    • Desk Marketplace


                                    • MVP Corner


                                    • Word of the Day



                                        Zoho Marketing Automation


                                                Manage your brands on social media



                                                      Zoho TeamInbox Resources

                                                        Zoho DataPrep Resources



                                                          Zoho CRM Plus Resources

                                                            Zoho Books Resources


                                                              Zoho Subscriptions Resources

                                                                Zoho Projects Resources


                                                                  Zoho Sprints Resources


                                                                    Qntrl Resources


                                                                      Zoho Creator Resources



                                                                          Zoho Campaigns Resources


                                                                            Zoho CRM Resources

                                                                            • CRM Community Learning Series

                                                                              CRM Community Learning Series


                                                                            • Kaizen

                                                                              Kaizen

                                                                            • Functions

                                                                              Functions

                                                                            • Meetups

                                                                              Meetups

                                                                            • Kbase

                                                                              Kbase

                                                                            • Resources

                                                                              Resources

                                                                            • Digest

                                                                              Digest

                                                                            • CRM Marketplace

                                                                              CRM Marketplace

                                                                            • MVP Corner

                                                                              MVP Corner





                                                                                Design. Discuss. Deliver.

                                                                                Create visually engaging stories with Zoho Show.

                                                                                Get Started Now


                                                                                  Zoho Show Resources


                                                                                    Zoho Writer Writer

                                                                                    Get Started. Write Away!

                                                                                    Writer is a powerful online word processor, designed for collaborative work.

                                                                                      Zoho CRM コンテンツ






                                                                                        Nederlandse Hulpbronnen


                                                                                            ご検討中の方





                                                                                                  • Recent Topics

                                                                                                  • Unified Notes View For Seamless Collaboration

                                                                                                    To facilitate better coordination among different departments and team members, the notes added to a record can now be accessed in all its associated records. With this, team members, from customer service representatives to field technicians, can easily
                                                                                                  • Q4 Europe In-person Zoho User Group Meetup: Streamlining Your Business Processes & Introduction to Zoho CRM for Everyone

                                                                                                    Hello Zoho Community, We are excited to announce our upcoming Zoho User Group meetup in Europe! This session is designed to help you streamline your business processes using Zoho CRM, with a special focus on enhancing customer interactions and leveraging
                                                                                                  • Formula fields - Request for dynamic recalculation / proper implementation

                                                                                                    Hi Guys, I have a big problem with Zoho formula fields. They don't recalculate each time the record is viewed - only when a record is edited. Formula fields should be updated dynamically each time a record is retrieved. As an example: I have a formula
                                                                                                  • Items attribute questions

                                                                                                    Many of my items have attributes, such as size and color. How can I add new fields to the "New Items" screen to capture that in my Purchase Orders, Items, and Sales Order pages? I only see these attribute fields when adding an Item Group. Also, on the
                                                                                                  • Organize and Track Phases with Phase Custom Views

                                                                                                    Phase Custom Views let you filter and display phases based on specific criteria. This helps you focus on what’s most relevant for you and your team. Filter phases using criteria such as budget, status, and more. Share views with specific users or teams
                                                                                                  • Record Asset Received as Payment

                                                                                                    How exactly would you account for this in books? For example, I receive a mini computer for a review and I get to keep it after the video is published. Would debit my normal asset account (e.g. Computers) and credit an income account (e.g. Other Income).
                                                                                                  • Invoice Line Item Report

                                                                                                    Is it possible to run an 'Invoice Line Item Report'? The 'Invoice Details Report' shows one row per invoice. I would like one row per Invoice Line Item.
                                                                                                  • Transform Your Customer Support with AI-Powered Chatbots in Zoho SalesIQ

                                                                                                    Ever wondered how some companies seem to have superhuman customer support? Let's uncover their secret! In the digital age, customer expectations are skyrocketing. Did you know that according to McKinsey, 75% of consumers expect a response within five
                                                                                                  • Progressive Invoicing

                                                                                                    Progressing invoicing is needed for many industries. It would be great to see it implemented into Zoho Books as well. Set up and send progress invoices in QuickBooks Desktop (intuit.com)
                                                                                                  • Client Script - mapping data from different module

                                                                                                    Dear ZOHO Team Firstly I need to describe the need - I need to have data from Contacts module based on lookup field - the 5 map limit is not enough for me because I have almost 20 fields to copy So I have decided to make a Customer Script - and from unknown
                                                                                                  • DORA compliance

                                                                                                    For DORA (Digital Operational Resilience Act) compliance, I’ll want to check if Zoho provides specific features or policies aligned with DORA requirements, particularly for managing ICT risk, incident reporting, and ensuring operational resilience in
                                                                                                  • Files Uploaded to Zoho WorkDrive Not Being Indexed by Search Engines

                                                                                                    Hello, I have noticed that the files I upload to Zoho WorkDrive are not being indexed by search engines, including Google. I’d like to understand why this might be happening and what steps I can take to resolve it. Here are the details of my issue: File
                                                                                                  • Zoho Creator Upcoming Updates - December 2024

                                                                                                    Hi all, We're excited to be back with the latest updates and developments on the Creator platform. Here's what we're going over this month: Deluge AI assistance Rapid error messages in Deluge editor QR code & barcode generator Expandable RTF and multi
                                                                                                  • Customer can't comment on SO or Invoice

                                                                                                    Hi I just saw that my customers are not able to submit a comment either on invoices or sales order. What happens if my customer hits submit is just nothing. only a red line appears on top of the page which probalby indicates an error. I'm not able to
                                                                                                  • Zoho Creator customer portal limitation | Zoho One

                                                                                                    I'm asking you all for any feedback as to the logic or reasoning behind drastically limiting portal users when Zoho already meters based on number of records. I'm a single-seat, Zoho One Enterprise license holder. If my portal users are going to add records, wouldn't that increase revenue for Zoho as that is how Creator is monetized? Why limit my customer portal to only THREE external users when more users would equate to more records being entered into the database?!? (See help ticket reply below.)
                                                                                                  • See Calendar When Creating Meetings On Record Page

                                                                                                    It would be a great user experience to see you calendar while you are creating a meeting on a record page. Here is how I imagine it could look:
                                                                                                  • Saved filters, layout rule support, related list quick navigation, and more

                                                                                                    Hello Everyone, We're excited to share some new features and enhancements in the Zoho CRM iOS and Android apps that will improve your mobile experience. These updates will make your CRM journey more efficient and user-friendly. Here's a look at what's
                                                                                                  • Power of Automation: Automatically send an email to all portal users with today's list of Open tasks.

                                                                                                    Hello Everyone, A Custom Function is a user-written set of code to achieve a specific requirement. Set the required conditions needed as to when to trigger using the Workflow rules (be it Tasks / Project) and associate the custom function to it. Requirement:-
                                                                                                  • Introduction of Robotics Process Automation in Zoho products

                                                                                                    It will be great if Zoho can start advancing from automation to robotics process automation. For a start, it can be started with smart document understanding. Provide OCR engines Google cloud, Microsoft Azure Computer vision OCR, Microsoft OCR, Omnipage
                                                                                                  • Lock a custom field on a deal record but keep all other fields editable?

                                                                                                    I have a custom field, which auto-populates a job number upon converting a lead to a deal but the automation breaks if someone accidentally edits that field. I want to lock that field but keep all other fields open. Is this possible? I've tried through
                                                                                                  • Add Feature To Hide Plugin Sections On Record View

                                                                                                    Hi team, I'm trying to help a client tidy up their CRM. When it comes to record view some sections and fields are visible no matter what Layout Rules are applies and they are not removeable from the layout editor. I would like to see an option to hide
                                                                                                  • Creator Simplified #10: Predefine Form Field Values and Make Them Read-Only for Users

                                                                                                    Hey Creators, Ready for this week's tip in the Creator Simplified series? Today, we will explore how to have read only fields in a form. Use Case: Assume a scenario where the default value for a Department field needs to be English Literature, but you
                                                                                                  • fetch records from analytics table from creator

                                                                                                    I have a creator workflow that I am working in that will compare data from within the app to a table in zoho analytics. Is there a way to fetch a record from Analytics? I have attempted a custom connector with analytics and tried to use it with invoke
                                                                                                  • Directly Edit, Filter, and Sort Subforms on the Details Page

                                                                                                    Hello everyone, As you know, subforms allow you to associate multiple line items with a single record, greatly enhancing your data organization. For example, a sales order subform neatly lists all products, their quantities, amounts, and other relevant
                                                                                                  • Ability to Change Custom View After Cadence Creation

                                                                                                    Dear Zoho Team, I hope you are well. We would like to request an enhancement to the Cadence feature in Zoho CRM. Currently, during the creation of a Cadence, we can select a Custom View under the "Who is this for?" section. However, once the Cadence is
                                                                                                  • Zoho Creator Integration with QuickBooks: A Step-by-Step Guide

                                                                                                    Introduction: Integrating Zoho Creator with QuickBooks allows you to sync your business data between the two platforms, providing a seamless experience for managing accounting, invoicing, and financial data. This integration helps automate workflows and
                                                                                                  • Note not being pulled for other modules in email template

                                                                                                    Hi there, Currently i am creating an email template that is able to pull the data from notes field in estimate module and email it to procurement team where they will be able to receive the email with the contents of the note, i am unable to replicate
                                                                                                  • No Sales Returns on SO's with Dropped Shipped items + Inventory Items

                                                                                                    We have encountered an issue in Zoho related to sales orders that include both dropshipped items and inventory items. Specifically, it is currently not possible to create sales returns for the company’s own inventory items from these sales orders. This
                                                                                                  • Pre-fill TO and CC fields for Email Templates

                                                                                                    This would be a game changer to be able to set either specific email addresses or merge fields based on deal role titles into email templates. Please pass this along to *hopefully* add to future features of Zoho CRM.
                                                                                                  • Pick list - Cannot save list "Special Characters not Allowed" error message

                                                                                                    Bulk uploading values. All values are pretty standard - with the exception of a "-" (dash). Like:  Industry - Prepared Food Is the simple dash a special character too? Jan
                                                                                                  • Flow with CRM

                                                                                                    Hello, I have a simple flow that uses a web hook to enter data into a Sales Order. I have the web hook sending Flow data which has a PO field. If the PO has a special character like - or / or \ the task fails. How can I get the flow to be okay with the
                                                                                                  • Making the Resolution Tab Mandatory

                                                                                                    Hello Everyone! This edition is here to show you how to make the Resolution mandatory when closing a ticket. The Ticket Resolution tab helps keep a record of the solution provided for the ticket query. The resolution can serve as a quick reference to
                                                                                                  • Remove County field from Customer Address input screen (or allow input to be deleted)

                                                                                                    We are in the USA and have just noticed that there is now a County field in the Customer Address input screen (and maybe other areas of Zoho Books, but this is the one affecting us at the moment). County is not important to our business, and in fact we
                                                                                                  • Notificación de cumpleaños

                                                                                                    Hola: Se puede enviar alguna alerta de felicitación al personal que cumple años, que se dispare solo? Si existe como se puede hacer? Saludos
                                                                                                  • Automation#25: Move Tickets to Unassigned When the Owner Is Offline

                                                                                                    Hello Everyone, Welcome to this week's Community Series! 'Tis the holiday season—a time when work often takes a brief pause. The holiday spirit is in full swing at Zylker Techfix too, with employees taking some well-deserved time off. During this period,
                                                                                                  • Callback URLs

                                                                                                    I need to connect to an external service through an API that requires me to provide a Callback URL so that a status update can be sent back when the API request has been processed. Is there a way to do this in Creator without having to use a middleware
                                                                                                  • Email signature not being included if user creates ticket / sends email

                                                                                                    When I create a ticket (send email), the signature doesn't appear to be added to the ticket. Can you confirm if this is the case? It would obviously be useful to include the user's signature even when sending a client an email and not only on replie
                                                                                                  • Zoho Notebook window ignores taskbar

                                                                                                    When maximized to full screen, the Zoho Notebook window ignores the presence of the taskbar and overlaps it. What could be the problem? Linux Mint 22 Cinnamon. Zoho Notebook 3.2.0
                                                                                                  • URL for job opening

                                                                                                    I would like to ask you to add this feature to the product: create an unique url for each job opening on Zoho Recruit, so that I can add a link to it when I post the opportunity in a mailing list or on a forum.
                                                                                                  • Document images

                                                                                                    We used to be able to rotate the images but this has now been removed ???
                                                                                                  • Next Page