Holiday email tips: Designing ecommerce email templates
We have already entered the holiday mode with our last tip on designing email templates. This is the first instalment of our four-tip series dedicated to Ecommerce holiday email marketing.
Ecommerce is one sector that experiences an increased traffic during the holiday season. And we wanted to make sure you're strategically ready to maximise it.
Here are a few tips to design high-performing email templates.
Provide more information:
Since we are talking about ecommerce, shipping becomes an integral part of the mix. Design your templates not only specific to the holidays but also the benefits you are ready to offer. Mention about the shipping benefits that your customers can avail and increase engagement.
Create immediacy through the template:
Ecommerce or not, this is a common method that many follow and the festive season makes it even more special. Try to put words that subtly ask the recipients to hurry up and make the purchase or subscription. This sense of immediacy should also be backed by relevant actions like clicks on specific links and CTA buttons.
Be sure to include numbers:
Numbers and figures are associated with the psychological side of marketing. People are somehow attracted to numbers. ecommerce will invariably talk about discounts and offers. All you need to do is incorporate numbers in your template and make that section stand out.
Be more apparent:
Sales and offers are aplenty during the holiday season. You as an email marketer need to be clear in this respect. Tell your subscribers that you are providing them with a sale that makes it different from the others. Make the magic words, 'sale' and 'offer' more prominent in your template to fetch more attention.
(available for Shopify, Zoho Commerce, BigCommerce, and WooCommerce), you can readily use the pre-designed, E-commerce-specific email templates.
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
Tip of the week 08 - Deliver rewarding emails to your subscribers
If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
Instant Sync - Fetching Accounts Module Fields has been removed at the moment.
Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
Tip of the week 21 - Let subscribers know about your company's terms.
Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand. Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement
Zoho Pagesense Resources
Zoho SalesIQ Resources
Zoho TeamInbox Resources
Zoho DataPrep Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Desk Resources
Zoho Projects Resources
Zoho Sprints Resources
Zoho Creator Resources
Zoho WorkDrive Resources
Zoho Campaigns Resources
Zoho CRM Resources
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.