Improve your A/B testing with Zia suggestions
Dear customers,
We're thrilled to announce a suite of enhancements to our webform A/B testing feature in Zoho CRM, brought to you by Zia, designed to make your testing process more intuitive, efficient, and results-driven.
The enhancements will help the users by providing the following Zia suggestions in A/B testing:
- A/B testing suggestions for low-performing webforms.
- Variant suggestions for webform A/B testing.
- Suggestions on traffic allocation for webforms.
- Suggestions to extend the test duration.
- Informed launch of variants and conversion rate comparison.
- Dynamic traffic allocation.
- Statistical significance and confidence scoring.
Webforms are an integral part of Zoho CRM. They are the gateways to customer data, bridging the gap between your prospects and your offerings. Optimizing webforms can significantly improve user experience and engagement, thereby increasing conversion rates.
One of the most powerful tools for optimizing webforms is A/B testing. This allows you to test two versions of your webform simultaneously to see which one performs better. The aim is to make data-driven decisions that can improve engagement, conversion rates, and ultimately, your bottom line.
So, without further ado, let's quickly look into the enhancements we've made.
Zia suggests A/B testing on low-performing webforms
Our newly enhanced Zoho CRM now features a comprehensive, intelligent system that proactively suggests A/B testing for low-performing webforms. With the help of Zia, the system meticulously evaluates your webforms based on their conversion rates and field-filled rates, and determines if they are low-performing webforms. If these metrics fall below set thresholds–such as a low conversion rate or a field-filled rate less than the 10th percentile–Zia will recommend conducting an A/B test for these forms.
Zia-suggested variants for webform A/B testing
As you initiate your A/B test setup, Zoho CRM now steps in with insightful, analytics-based recommendations to enhance your form's conversion rate.
The system studies your existing webforms, identifying fields with low filled rates, and those left empty. Subsequently, it suggests strategic changes, such as reordering or removing certain fields, to optimize your webforms for maximum user engagement and completion rates.
Suggestions on traffic allocation for webforms
The A/B testing feature now comes with an intelligent approach to traffic allocation. If a specific webform variant is underperforming, the system will suggest a traffic reallocation. This ensures the bulk of your audience is exposed to the more effective forms, amplifying your chances of conversion.
Moreover, if a variant leads to a disappointing conversion rate, Zoho CRM will recommend a traffic split, reducing exposure to the underperforming form. You also have the option to divert traffic from a poorly performing form to a better-performing one.
Zia suggestions to extend the test duration
Zia will now suggest an extension to the test duration when the initial test does not generate enough data to declare a winner conclusively.
The suggestion to extend the test duration is made based on the number of visitors who interacted with the webform during the initial testing period. Thus, the extended test duration would allow a more comprehensive data collection.
Informed launch of variants and conversion rate comparison
When launching a variant, it's essential to make a decision based on comprehensive data. If the original form outside of the A/B test performs better in terms of conversion rate compared to the winning variant, Zoho CRM will proactively alert you. This ensures you are fully informed about the relative performance of all forms before launching a variant. Given these insights, you have the opportunity to extend the A/B testing duration to achieve more accurate results if necessary.
Dynamic traffic allocation by Zia
We've introduced an innovative dynamic traffic allocation feature for webform variants, taking a major step towards marketing optimization.
If the user is not sure about allocating the traffic to the right webform, they can use dynamic allocation where the traffic is initially split equally across all the forms. Gradually, based on the forms' performances, traffic allocation will be dynamically adjusted so the high-performing forms get more traffic, avoiding unwanted traffic from the low-performing forms.
Statistical significance and confidence scoring
To provide you with a robust and reliable understanding of your A/B testing results, we will now provide a confidence score for the declared winner. This score is based on the statistical significance of the test, ensuring you can make informed decisions with confidence.
Points to be noted
There are two circumstances under which we will not recommend extending the A/B test duration:
- If a clear winner has been determined with a high degree of certainty (a confidence score of 95% or above).
- If extending the testing period exceeds the maximum limit of 90 days, it won't be suggested, even if the test has only been running for 60 days and would need 40 more days to complete.
- The adaptive traffic reallocation and split suggestions will be offered only when the system has enough data to make reliable determinations.
That's all on the enhancements. Please give us your feedback and suggestions on these changes.
Resources: Webform A/B Testing | Zoho CRM Help
Thanks!
SohelP.S. These enhancements are currently available for all users across all DCs.
Access your files securely from anywhere
New to Zoho Recruit?
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Nizamuddin Sohel SK
Sticky Posts
Good news! Calendar in Zoho CRM gets a face lift
Dear Customers, We are delighted to unveil the revamped calendar UI in Zoho CRM. With a complete visual overhaul aligned with CRM for Everyone, the calendar now offers a more intuitive and flexible scheduling experience. What’s new? Distinguish activitiesVoC in Zoho CRM is now data savvy: Explore response drilldown, summary components and participation in CRM criteria
VoC has all the goods when it comes to customer intelligence—which is why we're constantly enhancing it. We recently added the following: A customer drilldown component that shows you the list of prospects and customers behind a chart's attribute ExpandedWrapping up 2025 on a high note: CRM Release Highlights of the year
Dear Customers, 2025 was an eventful year for us at Zoho CRM. We’ve had releases of all sizes and impact, and we are excited to look back, break it down, and rediscover them with you! Before we rewind—we’d like to take a minute and sincerely thank youPresenting ABM for Zoho CRM: Expand and retain your customers with precision
Picture this scenario: You're a growing SaaS company ready to launch a powerful business suite, and are looking to gain traction and momentum. But as a business with a tight budget, you know acquiring new customers is slow, expensive, and often deliversCreate and populate a record in an instant: Introducing zero-shot field prompting to Zia's ICR
A couple of months ago, we upgraded our in-house AI image detection and validation tool, Zia Vision, with intelligent character recognition (ICR). By training Zia with sample images, you could create and enrich CRM records with data extracted from standard
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
Reminder Settings - Time Tracker
On the time tracker in Reminder Settings I created a reminder according to the Zoho manual. But a manager asked me to change the message that goes in the email. Is it possible to change the message? I didn't find that in the Zoho manual. Another question: I configured to receive the reminder everyone who logged in less than 40 hours. Does Zoho consider less than 40 hours of the current week or the whole month? Another situation, I put it so that I and another specific user would receive the notification,Create Item group from a composite Item
I have applied my mind for hours but cannot figure this out. Can you have a composite item in an item group?. E.g. We bundle different color and size SKU's together as composite items. Also Using composite items as Bill of Materials. We want to createMain difference of Zoho Recruit Corporte version and Staffing HR vesion
Hi Zoho, I need help to fully understand what is the main key point differences of Recruit Corporate version versus the Staffing HR version? We are currently using Corporate HR version and we are looking on having an insightful automated reporting, doesOut of Stock items showing in Commerce
I have over 6000 items and most are not in stock, but all items are showing up in Commerce whether they are inventory or not. What option or feature can you use to hide items in Commerce at zero or negative quantities? I currently am using Commerce forIs it possible to transfer data from one related list to another within the same module ?
In the Leads module, there is an existing default Product related list that already contains data. Recently, I added a custom multi-lookup field, which created a new related list in the same Leads module. Now, I need to move the existing data from theHow to implement new online payment gateway?
Hello, Can you tell me how to proceed to implement my local payment gateway? DIBS has an open avaiable API that should be easy to implement into ZOHO BOOKS. http://tech.dibspayment.com/dibs_payment_windowFormula working in MS Excel , is not working in Zoho Sheets, Filter fuction which is working in MS sheets per the attached workbook / Daily update.
Filter function , which is working in MS Excel is not working in Zoho sheets. Please help on function of filter of particular class sheets and extract students name who has more than 3.5 hours of study hours on particular day depending on date in D7 cell.New in Smart Prompt: Record Assistant for contextual assistance, and support for new AI models
Smart Prompt helps teams stay informed and move faster by providing relevant suggestions where work happens in CRM. With this update, Smart Prompt becomes more adaptable to your organization’s AI preferences. You can now choose which Large Language ModelImproved Integration Failure Information (And Notification Options)
Hi, When an attachment service for example fails, you just get "Field x - Error", I can check the field it is failing on and find nothing wrong, same file size, type, dimensions, etc. so more information as to the actual issue would be helpful. And anCreate static subforms in Zoho CRM: streamline data entry with pre-defined values
Last modified on (9 July, 2025): This feature was available in early access and is currently being rolled out to customers in phases. Currently available for users in the the AU, CA, and SA DCs. It will be enabled for the remaining DCs in the next coupleChange User Role in a Form
Hi, When in a form, it would be good (And consistent) to be able to change the user role/permission like you can with Shared Reports, All Entries or the actual User itself, rather than having to delete the users permission and then add it back again withReassign Partially Saved Entries
Hi, I would like to be able to go to Partially Saved Entries and like the option to delete them I would like the option to multi-select and be able to reassign them to another user to complete (Such as when a user has left the company). Thanks DanIncrease the "Maximum Saved Entries per User" Options Limit
Hi, You can create lots of saved entries, yet the Limit when you apply one is 25, we may often expect 32 to be in draft, and therefore want to enforce that, can we increase the limit of this field from 25 to 100 (As you can just turn it off and have moreDynamic Field Folders in OneDrive
Hi, With the 2 options today we have either a Dynamic Parent Folder and lots of attachments all in that one folder with only the ability to set the file name (Which is also not incremented so if I upload 5 photos to one field they are all named the sameProduct Updates in Zoho Workplace applications | December 2025
Hello Workplace Community, Let’s take a look at the new features and enhancements that went live across all Workplace applications this December. Zoho Mail Block emails without notifying the sender Block emails without sending a rejection notificationZoho CRM for Gmail Extension Not Working in Brave Browser?
Is anyone able to get the Zoho CRM Chrome Extension working in the Brave browser? They're both built on the Chromium platform and every other Chrome Extension works with the exception of Zoho CRM for Gmail so any ideas here?Set Frozen Cells in the Report Settings
Hi, It would be nice to be able to set the frozen cells in the report Settings, and have an option if this is fixed or can be changed after loading (On the next load it still goes back to the Settings). Thanks DanMicrosoft Teams now available as an online meeting provider
Hello everyone, We're pleased to announce that Zoho CRM now supports Microsoft Teams as an online meeting provider—alongside the other providers already available. Admins can enable Microsoft Teams directly from the Preferences tab under the MeetingsTip of the week #26: Import/ Export calendars in Zoho Calendar.
Any calendar on the web or calendars that you create in any other calendar application can be imported in to Zoho Calendar. This will help you to add the events from the calendars that you import to your Zoho Calendar. You also have the option to exportAdd Zoho Forms to Zoho CRM Plus bundle
Great Zoho apps like CRM and Desk have very limited form builders when it comes to form and field rules, design, integration and deployment options. Many of my clients who use Zoho CRM Plus often hit limitations with the built in forms in CRM or Desk and are then disappointed to hear that they have to additionally pay for Zoho Forms to get all these great forms functionalities. Please consider adding Zoho Forms in the Zoho CRM Plus bundle. Best regards, Mladen Svraka Zoho Certified Consultant andBlocklist candidates in Zoho Recruit
We’re introducing Block Candidate, which helps recruiters to permanently restrict a candidate from applying to current/future job openings. Once the candidate is blocked, they will no longer be able to participate in the recruitment process. This willSocial icons, open in new tab?
Hello, I have two social icons on my footer, Facebook and Psychology Today. Clicking on the Facebook icon opens a new tab, the Psychology Today icon does not. I would like them both to open a new tab. Am I missing a setting somewhere?Real-Time Screen Annotation During Zoho Cliq Screen Sharing
Hi Zoho Support Team, Hope you're doing well. We’d like to request the addition of real-time screen annotation tools during screen sharing sessions in Zoho Cliq video calls. 🔍 What We're Looking For: The ability for the presenter—and optionally, otherAutofill address using smart fields mapped over the pdf document
Hi, I'm using mail merge to map smart fields onto PDF documents I plan to distribute for signing. I already have a Zoho Sign subscription. When mapping smart fields from the Employee form, I only see the permanent and current addresses which include theLive Chat for user
Hi everyone, I’m new to Zoho Creator and wanted to ask if it’s possible to add a live chat option for all logged-in portal users so they can chat internally. I’m trying to create a customer portal similar to a service desk, but for vehicle breakdowns,How do I cap employee leave accrual
HI there, How do I cap an employee's leave accrual? The policy is that you accrue 15 days leave annually (1.25 days a month) and once you reach 15 days, you wont accrue more until you take leave. Thank you!Open sub form from a button as a popup form
Is there a way within a form to use similar code as below to show a button in the form when clicked opens the subform for data to be added to the record being viewed in the form OpenUrl("#Form:<Customer_Delivery_Address>?<Delivery_Address>=" + input.ID,"popupDont have backup option in setting
Hi guys. I started using zoho book a week ago. I bought premium package yet I don't have backup option in setting. I hope anyone can help me find a solution. Thanks in advanceMaking Tags Mandatory
When creating an expense, is it possible to make the Tags field mandatory? I see the option in settings to make other fields mandatory, like Merchant, Description, Customer, etc, but nothing about Tags. Thanks! KevinIs there a plan to integrate zoho voice with zoho books?
Hello, Is there a plan to integrate zoho voice with zoho books? Right now we are using the Twilio SMS integration into zoho books, but have recently decided to switch to zoho voice for calls and sms. Is there a plan to integrate zoho voice natively intoPass variables to Zoho Desk via URL to create a fast new ticket landing page
We are integrating our phone system into Zoho Desk. Currently when a helpdesk agent answers the phone, a soft client opens a new tab with zoho desk at the new case page. https://desk.zoho.com/support/companyname/ShowHomePage.do#Cases/new We would likeZoho Books Extension: What Happens If Custom Fields Already Exist?
When developing Zoho Books extensions, what happens if the target Zoho Books organization already has a custom field with the same API name as one defined in the extension? I’m asking because we originally created an on-Books version of this functionality,Modular Permission Levels
We need more modular Permissions per module in Books we have 2 use cases that are creating problems We need per module export permission we have a use case where users should be able to view the sales orders but not export it, but they can export other¡Vuelven los Workshops Certificados de Zoho a España!
¡Hola usuarios de Español Zoho Community! Hace ya unos días que hemos dado la bienvenida al 2026, y promete ser un año de lo más emocionante. Y es que nos gustaría haceros nuestro particular regalo de Reyes, aunque lleguemos un poco tarde. 🎁 ¡Nos gustaríaFree Webinar on 21 January: Looking back at Zoho Mail in 2025
Hello Zoho Community! Curious about how Zoho Mail evolved in 2025? Wondering how these updates can make your everyday email work simpler? We’ve got a session you won’t want to miss. In our Zoho Mail 2025 recap webinar, we’ll walk you through the key featuresCliq Networks users can see all other network users contact information
Is there a way to hide user contact information from each user in networks? I would only like the users to see the admin's contact information, not other users. Network users information shared by defaultZoho Sheet - Printing - Page Breaks and Printing Customization
I think the title is descriptive enough in that I cannot find help documentation on a simple task of adding in page brakes for separating pages on print. ThanksMissing the "Find & Merge Duplicates" choice
Hi, I am missing the "Find & Merge Duplicates" choice. I looked under the "More Actions" menu in Contacts, Accounts, Vendors, and Leads and it is not there. I have full permissions. Please assist me on finding this feature. Thanks!OAuth integration issues
I'm experiencing persistent OAuth errors when trying to connect Make with Zoho API. I've tried multiple approaches but keep encountering the following issues: First error: 'Invalid Redirect Uri - Redirect URI passed does not match with the one configured'Marketing Tip #16: Ideal sizes and formats for adding images to your online store
Images can make (or break) your storefront experience. When your banners and product photos follow the right sizes and aspect ratios, your store looks cleaner, loads faster, and feels more trustworthy—especially on mobile. Here are recommended image sizesNext Page