Introducing advanced statistics for all your social media posts

When you're publishing on social media, it's important to understand how the audience engages with your content. This insight helps you come up with ideas for different types of content and also identify the social media channel that's most effective for your business.

In Zoho Social, you have in-depth reports to help you understand performance across all social media channels. Apart from that, you can also view statistics for individual posts from the Post Stats tab.

Here, we've included numerous in-depth metrics that give you a complete picture on the performance of your post.

Below is the list of all the data that's available for your post, grouped by social media channel.

Facebook

Facebook statistics are grouped into categories such as Reactions, Engagements, and Impressions. If the post consists of a video, you can see the stats for Video View and Video View Time. This helps you get an idea about the audience retention, age and gender, country with maximum view time, and so on.

Reactions

Engagements

Impressions

Video View

Video View Time

Twitter

All the engagement and impressions for a tweet can be viewed from the Post Stats tab. You can view the total number of likes, replies, retweets, quote tweets, number of clicks on the URL, impressions and the total number of clicks on the user's profile name or the image.

For a LinkedIn post, you can view the total number of likes, comments, and shares. You can also view the total number of clicks on the post, company name, or logo, analyze different types of engagement, the engagement rate, and impressions.

Instagram

For a post on Instagram, you can view the total number of likes, comments, engagement, impression and the number of times the post has been saved. You can also identify how the post has reached the audience. If the post consists of a video, you can also view the number of times the video has been played.

YouTube

YouTube statistics are grouped into categories such as Engagements, Cards and End Screen, and Video View Insights. These sections help you monitor in-depth metrics such as subscribers gained, annotation click-through rate, card clicks, end screen clicks, total number of views sorted by country, and audience retention.

Engagements

Cards and End Screen

Video View Insights

We hope you find this information useful. Try it out and let us know your valuable feedback.

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