Introducing advanced statistics for all your social media posts

Introducing advanced statistics for all your social media posts

When you're publishing on social media, it's important to understand how the audience engages with your content. This insight helps you come up with ideas for different types of content and also identify the social media channel that's most effective for your business.
In Zoho Social, you have in-depth reports to help you understand performance across all social media channels. Apart from that, you can also view statistics for individual posts from the Post Stats tab.
Here, we've included numerous in-depth metrics that give you a complete picture on the performance of your post.
Below is the list of all the data that's available for your post, grouped by social media channel.


Facebook statistics are grouped into categories such as Reactions, Engagements, and Impressions. If the post consists of a video, you can see the stats for Video View and Video View Time. This helps you get an idea about the audience retention, age and gender, country with maximum view time, and so on.




Video View

Video View Time


All the engagement and impressions for a tweet can be viewed from the Post Stats tab. You can view the total number of likes, replies, retweets, quote tweets, number of clicks on the URL, impressions and the total number of clicks on the user's profile name or the image.


For a LinkedIn post, you can view the total number of likes, comments, and shares. You can also view the total number of clicks on the post, company name, or logo, analyze different types of engagement, the engagement rate, and impressions. 


For a post on Instagram, you can view the total number of likes, comments, engagement, impression and the number of times the post has been saved. You can also identify how the post has reached the audience. If the post consists of a video, you can also view the number of times the video has been played.


YouTube statistics are grouped into categories such as Engagements, Cards and End Screen, and Video View Insights. These sections help you monitor in-depth metrics such as subscribers gained, annotation click-through rate, card clicks, end screen clicks, total number of views sorted by country, and audience retention.


Cards and End Screen

Video View Insights

We hope you find this information useful. Try it out and let us know your valuable feedback.

                        Zoho Marketing Automation
                                • Sticky Posts

                                • Announcing Zoho Social : Because Social Media should be part of your marketing strategy, not something you do in isolation

                                  We believe social media should be an integral part of a business’ sales & marketing, outreach and customer support strategy, instead of something you do in isolation. With that in mind, we’re excited to announce our first-ever Social Media Marketing product – Zoho Social. We’ve built Zoho Social with a clear objective – to help you grow your social media presence with actionable insights focused on content and engagement. Great content goes a long way to building a brand presence. But how do you
                                • Introducing Inbox in Zoho Social

                                  Hey everyone, We are excited to introduce the Inbox in Zoho Social to help manage all social media interactions from Facebook, Instagram, X (formerly Twitter), Google Business Profile and YouTube for your brand in one place. You can track and assign them
                                • Advanced statistics for LinkedIn page, posts and monitor @mentions in Zoho Social

                                  Hello everyone,   We've made enhancements to the Monitor, Reports tabs, and Post Stats for the LinkedIn channel in Zoho Social, so we wanted to briefly share some information about the updates. Monitor LinkedIn mentions  LinkedIn is one of the most popular
                                • Edit images on Zoho Social

                                  Hello customers,   We're here to talk to you about an exciting update for Zoho Social that will make your social media posting a breeze. We know how much of an inconvenience it is to make last-minute changes to an image that you want to post or to resize
                                • Zia - Generative AI for publishing posts in Zoho Social

                                  Generative AI is a type of Artificial Intelligence that uses existing content to create new content in the form of text, video, audio, or images by processing a large volume of data. It can be used to create blogs, social media posts, and emails, or to

                                Manage your brands on social media

                                        Zoho TeamInbox Resources

                                          Zoho DataPrep Resources

                                            Zoho CRM Plus Resources

                                              Zoho Books Resources

                                                Zoho Subscriptions Resources

                                                  Zoho Desk Resources

                                                    Zoho Projects Resources

                                                      Zoho Sprints Resources

                                                        Qntrl Resources

                                                          Zoho Creator Resources

                                                            Zoho WorkDrive Resources

                                                              Zoho Campaigns Resources

                                                                Zoho CRM Resources

                                                                • CRM Community Learning Series

                                                                  CRM Community Learning Series

                                                                • Tips


                                                                • Functions


                                                                • Meetups


                                                                • Kbase


                                                                • Resources


                                                                • Digest


                                                                • CRM Marketplace

                                                                  CRM Marketplace

                                                                • MVP Corner

                                                                  MVP Corner

                                                                • Word of the Day

                                                                  Word of the Day

                                                                        Design. Discuss. Deliver.

                                                                        Create visually engaging stories with Zoho Show.

                                                                        Get Started Now