Introducing advanced statistics for all your social media posts

When you're publishing on social media, it's important to understand how the audience engages with your content. This insight helps you come up with ideas for different types of content and also identify the social media channel that's most effective for your business.

In Zoho Social, you have in-depth reports to help you understand performance across all social media channels. Apart from that, you can also view statistics for individual posts from the Post Stats tab.

Here, we've included numerous in-depth metrics that give you a complete picture on the performance of your post.

Below is the list of all the data that's available for your post, grouped by social media channel.

Facebook

Facebook statistics are grouped into categories such as Reactions, Engagements, and Impressions. If the post consists of a video, you can see the stats for Video View and Video View Time. This helps you get an idea about the audience retention, age and gender, country with maximum view time, and so on.

Reactions

Engagements

Impressions

Video View

Video View Time

Twitter

All the engagement and impressions for a tweet can be viewed from the Post Stats tab. You can view the total number of likes, replies, retweets, quote tweets, number of clicks on the URL, impressions and the total number of clicks on the user's profile name or the image.

For a LinkedIn post, you can view the total number of likes, comments, and shares. You can also view the total number of clicks on the post, company name, or logo, analyze different types of engagement, the engagement rate, and impressions.

Instagram

For a post on Instagram, you can view the total number of likes, comments, engagement, impression and the number of times the post has been saved. You can also identify how the post has reached the audience. If the post consists of a video, you can also view the number of times the video has been played.

YouTube

YouTube statistics are grouped into categories such as Engagements, Cards and End Screen, and Video View Insights. These sections help you monitor in-depth metrics such as subscribers gained, annotation click-through rate, card clicks, end screen clicks, total number of views sorted by country, and audience retention.

Engagements

Cards and End Screen

Video View Insights

We hope you find this information useful. Try it out and let us know your valuable feedback.

New to Zoho LandingPage?

Access Zoho LandingPage

Zoho LandingPage Resources

New to Zoho Survey?

Access Zoho Survey

Latest Feature Updates

Explore our Pricing & Plans

Zoho Survey Resources

Android Mobile Surveys

Insurvey Blogs

Insight Blogs

Tips & Tricks

New to Zoho CRM Plus?

Deliver unforgettable customer experiences

ACCESS ZOHO CRM PLUS

New to Zoho CRM Plus?

Deliver unforgettable customer experiences

ACCESS ZOHO CRM PLUS

New to Zoho Marketing Plus?

Everything you need to run your marketing

ACCESS ZOHO MARKETING PLUS

New to Zoho Marketing Plus?

Everything you need to run your marketing

ACCESS ZOHO MARKETING PLUS

New to Bigin?

Signup Now

Access Bigin

Latest Feature Updates

Zoho Desk Resources

Desk Community Learning Series
Digest
Functions
Meetups
Kbase
Resources
Glossary
Desk Marketplace
MVP Corner
Word of the Day

Tout forum

France ZUGs

Zoho SalesIQ Resources

Topic Participants
Arun Kumar V
Brett Martin
Alwin
jack
Sarath R

Sticky Posts
Introducing Inbox in Zoho Social
Hey everyone, We are excited to introduce the Inbox in Zoho Social to help manage all social media interactions from Facebook, Instagram, X (formerly Twitter), Google Business Profile and YouTube for your brand in one place. You can track and assign them
Social Media Simplified with Zoho Social: Understanding reach and engagement while publishing from Zoho Social
If you've been a user of Zoho Social or any other third-party social media management application, you must have wondered at some point of time if the reach and engagement of your post has been affected in any way because of where you post it from. While
The Social Wall: March 2024
Hello everyone, We're excited to bring to you information on the updates that went live this March to help you optimize your Social experience. Let's check out what they were and how they can help you. Analyze your Mastodon performance You can analyze
It's here! A Publishing Calendar to give you better view and more control over your posts.
Hello! Just a couple of days back my colleague Vishal announced that you can now do more on Twitter with the Advanced Search Filters, along with a bunch of other cool stuff. I hope you got a chance to check it out. In fact, I'm itching to you tell you all about the latest updates we have lined up, but I'd rather give you doses of excitement every week to last until the very end. ;) Alright, I hear you. That's enough tease for the day. Here we go! Introducing... an all-new Publishing Calendar,
Advanced statistics for LinkedIn page, posts and monitor @mentions in Zoho Social
Hello everyone, We've made enhancements to the Monitor, Reports tabs, and Post Stats for the LinkedIn channel in Zoho Social, so we wanted to briefly share some information about the updates. Monitor LinkedIn mentions LinkedIn is one of the most popular