Kaizen #88 Assignment Rules
Hello everyone!
This week, we will discuss the use cases of assignment rules in inserting, updating, and upserting records.
What are Assignment Rules?
The effectiveness of sales is closely tied to a sales representative's daily tasks, such as promptly following up with leads and providing quick responses to customers. A crucial aspect of achieving this lies in implementing a well-structured and carefully planned lead assignment process that takes into account the diverse requirements of leads originating from different sources. Manual assignment may not be efficient, as leads should not be assigned randomly, but rather based on specific criteria like regional experience or product knowledge. "Assignment Rules" automates the lead assignment process by applying predefined rules that consider factors such as territory and product interest, thereby saving time and reducing errors.
Advantages of Assignment Rules
Zoho CRM's Assignment Rule helps you,
- To filter records based on the given conditions and assign corresponding owners.
- To implement an automated system, the time taken to assign leads manually/records that meet the defined criteria can be significantly reduced, thereby making the assignment process more efficient.
- To assign the filtered records to the specific team in your organization so that they act efficiently to convert leads into contacts and increase your business growth at the earliest possible time.
Where can we create assignment rules on the web UI?
To create an assignment rule, go to Zoho CRM > Setup > Automation > Assignment Rules.
List the Assignment Rules
To list the available assignment rules in your organization.
Request URL: {api-domain}/crm/v4/settings/automation/assignment_rules
Request Method: GET
Sample Response
{ "assignment_rules": [ { "created_time": "2023-05-10T00:00:00-07:00", "modified_time": "2023-05-30T22:10:53-07:00", "default_assignee": { "name": "Logged in User", "id": "${CURRENTUSER}" }, "module": { "api_name": "Leads", "id": "5725767000000002175" }, "name": "Leads from India", "modified_by": { "name": "Patricia Boyle", "id": "5725767000000411001", "zuid": 808233918 }, "description": "Leads from India", "id": "5725767000000526437", //ID of the rule(Leads from India) "created_by": { "name": "Patricia Boyle", "id": "5725767000000411001", "zuid": 808233918 } } ] } |
Apply the rule while creating new records using the ID of the corresponding assignment rule.
Assignment rules on records insert
While inserting records in a module, you need to specify the ID of the assignment rule which you want to execute, in the request body of the API under the json key "lar_id".
Request URL: {api-domain}/crm/v4/Leads
Request Method: POST
Sample Input
{ "data": [ { "Last_Name":"Smith", "Country":"India", "Company":"A Technology", "Email":"smith@aaa.com", "Phone":"+91 87654321**" }, { "Last_Name": "Shane", "Country": "Pakistan", "Company":"B Technology", "Email":"shane@bbb.com", "Phone":"+9230012345**" }, { "Last_Name": "Taqi", "Country": "Sri Lanka", "Company":"C Technology", "Email":"taqi@ccc.com", "Phone":"+947123456**" }, { "Last_Name": "Kane", "Country": "USA", "Company":"D Technology", "Email":"kane@ddd.com", "Phone":"+112345678**" } ], "lar_id": "5725767000000526437" } |
Sample Response
{ "data": [ { "code": "SUCCESS", "details": { "Modified_Time": "2023-05-31T02:24:11-07:00", "Modified_By": { "name": "Patricia Boyle", "id": "5725767000000411001" }, "Created_Time": "2023-05-31T02:24:11-07:00", "id": "5725767000000619002", "Created_By": { "name": "Patricia Boyle", "id": "5725767000000411001" }, "$approval_state": "approved" }, "message": "record added", "status": "success" }, . . . } ] } |
Now, we have applied the rule to the new records and assigned them to their respective owner. To verify whether the records have been assigned to the owner specified in the rule, you can make an API request to GET Records API with the ID of the record. Alternatively, you can perform the verification on the web UI.
Assignment Rules on records update
Zoho CRM provides the flexibility to execute an assignment rule while updating records through its Update Records API.
In the sample request, Kane, a lead from the USA, was initially handled by John. However, Kane has now to moved to India, so Lee will become his new owner.
To achieve this, send the assignment rule ID in the 'lar_id' json key of the request body of the API as below.
Request URL : {{api-domain}}/crm/v4/Leads/{record-id}
Request Method: PUT
Note:
It is mandatory to specify the record ID of Kane to update the fields.
Sample Input
{ "data": [ { "Last_Name": "Kane", "Country": "India", "Company":"D Technology", "Email":"kane@ddd.com", "Phone":"+9188255172**" } ], "lar_id": "5725767000000526437" } |
Sample Response
{ "data": [ { "code": "SUCCESS", "details": { "Modified_Time": "2023-05-31T05:46:51-07:00", "Modified_By": { "name": "Patricia Boyle", "id": "5725767000000411001" }, "Created_Time": "2023-05-31T03:19:19-07:00", "id": "5725767000000619110", //ID of the record
"Created_By": { "name": "Patricia Boyle", "id": "5725767000000411001" } }, "message": "record updated", "status": "success" } ] } |
To ensure that the record owner has been changed, verify the same using GET Records API.
Request URL: {api-domain}/crm/v4/Leads/{record-id}
Request Method: GET
Sample Response
{ "data": [ { "Owner": { "name": "Lee", "id": "5725767000000583018", "email": "lee@mail.com", }, "Company": "D Technology", "Email": "kane@ddd.com", . . . "Country": "India", "Created_By": { "name": "Patricia Boyle", "id": "5725767000000411001", "email": "patriciaboyle@zoho.com", }, . . . "Phone": "+9188255172**", . . . } ] } |
Alternatively, you can check the updated changes on the web UI.
Assignment Rules on records Upsert
Apply assignment rules during Upsert Records API.
Request URL : {api-domain}/crm/{version}/{module_api_name}/upsert
Request Method : POST
Sample Input
{ "data": [ { "First_Name":"James", "Description":"Checking Assignment rules", "Last_Name": "DJ", "Country": "Sri Lanka", "Company":"D Technology", "Email":"james@mail.com", //system-defined duplicate check field for Leads Module "Lead Source":"Cold Call", "Phone":"+9188255172", "Annual Revenue":"20000" } ], "lar_id": "5725767000000526437" } |
Note:
- Provide the email (a system-defined mandatory field ) for the Leads module. If the record already exists, the system will check for matching data and update the record. If the record does not exist, a new record will be created.
- Provide the assignment rule ID that you want to execute while upserting the record.
Sample Response
{ "data": [ { "code": "SUCCESS", "duplicate_field": "Email", "action": "insert", //No existing records were found. So, the system created a new record. "details": { "Modified_Time": "2023-05-31T12:02:32-07:00", "Modified_By": { "name": "Patricia Boyle", "id": "5725767000000411001" }, "Created_Time": "2023-05-31T11:57:15-07:00", "id": "5725767000000627046", //ID of the record "Created_By": { "name": "Patricia Boyle", "id": "5725767000000411001" } }, "message": "record added", "status": "success" } ] } |
Thank you for your time, and we look forward to bring you another insightful guide in next week's Kaizen.
Cheers!
Further Reading
- What are Assignment Rules and how to configure them? Click here.
- Assignment Rules API
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