It's post time! You've got content ready for your social media and are ready to post. You have a caption and an explanatory creative, and you've decided on the best time to post and reach your audience. What more can you do to ensure you reach and target the right audience and optimize your post's visibility? Adding relevant hashtags to your post can help you get enough traction and increase your audience engagement. You can use hashtags for various purposes:  

Here are some points to remember as you add hashtags to your posts:

To do all of this and boost your brand engagement through Zoho Social, you can use Hashtag Groups. This lets you group the hashtags into specific categories right from the compose window or from the Publishing Settings. You can do away with the hassle of adding multiple hashtags in a single post and instead add a hashtag group with just a single click. You can add up to 30 hashtags in a single group and create 10 such hashtag groups to use across channels. You can use these hashtag groups to talk about your marketing campaigns, encourage community building by connecting individuals, and also encouraging more users to know and talk about your brand.